Details Of Building Booths Should Be Noted

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Before considering the design of the booth, we must first clarify the functions that the exhibition booth needs to achieve: what exhibits need to be displayed? How many audiences do you want to attract? Do you need to set up the consultation desk, demonstration area, leisure area or office area? How much storage space do you need?

The design should be consistent with the company's image.

Booth design is the specific performance of the company's image, so you should carefully consider the information you need to express (for example, you want to be friendly and customer centered, or honorable, high-tech, or aggressive), and communicate clearly to the designer.

Exhibitors who need to decorate the booth need to pay special attention to the pattern design. At the last minute, it is often harmful to the company's professional image to use cheap decoration materials at the last minute.

Avoid psychological barriers

The more open the booth, the more likely it is to attract the audience.

Desktop design tends to form psychological barriers and should be avoided as far as possible.

Do not deliberately guide the flow of people.

Freedom of movement is one of the basic principles of excellent booth design.

If too much deliberate control of the flow around the booth, it is likely to overlook a more important purpose - to communicate with customers.

Using dynamic interest

Dynamic exhibits attract more attention than static exhibits.

If your product or service itself is unable to demonstrate on the spot, you should try to create other forms of dynamic effects for the booth (for example, using lights, audio-visual effects, or rotating signboards and display stands, etc.).

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Highly increased visibility

The high booth can attract audience's attention from a distance. It is not necessarily expensive to increase the height of the booth.

At the same time, some locations of high booths may also overlook the audience from high places.

In short, all design elements should be applied to maximize the attractiveness of the booth.

Clearly define the scope of the company's business

Don't assume that everyone can understand your business scope only from your company name.

Therefore, if your company is not a household name, or your presentation does not clearly indicate your business scope, you should specify it in a specific form.

Advocacy benefits rather than technical indicators

Exhibits should be displayed around the needs and problems they address.

Never allow the benefits of products to be inundated with long term technical expression.

If your product is the fastest, the most quiet, the most durable or the most economical in the market, it must be directly stated.

The specific technical data can be described in detail in the product description information.

Ensure text is easy to read

Text information should be placed at the height or higher of the audience's eye level.

Case bound fonts are easier to read than all capitals; if text is longer, try to use short sentences, segmented and spaced loose fonts.

If it's a new product, just say it out!

"New" is one of the most powerful advertising words.

If there are new products in your exhibits, they should be highlighted in the booth.

Moderator: finally, I want to emphasize again that the crowd is dense in the exhibition. Don't expect the audience to have a deep impression on the enterprise. Therefore, the information pmitted by the booth must be concise.

The audience was surrounded by a lot of information at the exhibition, but at last they could only remember a very limited part.

Therefore, it is necessary to use the special font, picture and other striking forms to highlight the key information as far as possible.

Photos often have strong visual impact, but poor quality is often one of the most common complaints of booth designers.

Therefore, if the photos will occupy an important position in your booth, be sure to prepare ahead of schedule.

Content: International Sales Department of Li exhibition Expo Group.