• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Understanding The Essence Of "Retail" In Clothing Market

    2010/11/5 14:32:00 162

    Clothing Market Retail Business Profit

    The brand development of clothing has changed the operation mode of clothing. This change is determined by the development of the clothing market, and the development of the clothing market itself is influenced by the concept of consumer clothing consumption.

    The advent of personalized aesthetics and the escalating consumer dress concept have become the catalyst for clothing brand management.

    Development

    Soil.


    To improve business profits, we must first explore where the profit point is.

    clothing

    There are three ways to generate business profits: first, function to generate profits, such as wearing silk to feel comfortable, and wearing down clothes to keep out the cold; second, fashion to generate profits. The same fabric, as long as changing the design style, second years of new products listing, still can sell better prices, the value and profit of this part is generated by fashion space, especially women's clothing is more dependent on personality design market; third, the brand profits, even the same fabric, the same style, the same color, different brands, its value is different, a LV brand Bao Heyi's similar non LV brand package, the value gap between them is not only several times, ten times.

    increase

    profit

    Brand development is bound to happen.


    Branding is almost the only way to increase profits, because in addition to brands, other visible factors of commodities can be "legitimately" replicated quickly.


    First, we must attach importance to the quality of clothing.

    Today's clothing management can not just pursue an absolute price advantage at the expense of commodity quality.

    Secondly, commodities should be serialized.

    Compared with the serialization trend of the current clothing market, there is obvious deficiency and defect in the single product operation of the factory direct selling type, which results in the commodity combination function being completed by the buyer (wholesaler and operator).

    The series commodity mix is decided by the idea of consumers' dressing and matching. Therefore, in the retail sector, clothing should be a commodity mix that can be built together rather than a single category.

    Thirdly, products should be stylized.

    Especially for women's wear, every season should have seasonal design themes and different design with the current trend.

    Even if there is a stall in the professional market, the brand characteristics should be clearly reflected in style, rather than what goods are sold well.

    The trend of clothing fluctuates rapidly. If there is no unique design style as the foundation, the risk will be higher and higher only by catching up with the trend of intuition.


    The branding of ideas refers to the need to upgrade the concept of enterprises from wholesale mode to brand mode.

    The most important thing in the wholesale business is the channel's economic strength and good faith management. Brand management is a specialized field. It needs not only the economic strength and good social relations, but also the brand professional ability and advanced and correct ideas. The latter part is called the soft power of the channel business.

    Facts have proved that only a strong channel with strong soft power can help brands expand better in subsequent brand management.

    At the same time, this also requires brand operators to upgrade the channel chain management.


    Profit comes from the meticulous management of channels.


    However, there are still some misconceptions about brand operation mode and method.

    One phenomenon is that some brands that already have hundreds of stores have changed so much after 10 years of operation. They choose to withdraw from the agency to build their own system.

    this point


    In the process of building the whole channel, no matter which strategy is adopted, such as advertising endorsement, fair show strategy, famous teacher design strategy, etc., we still have to solve the basic, key and key problems of the channel.

    The whole channel's overall consciousness and pace can be coordinated; the stability maintenance of the whole terminal management team, and the cost of the gold store rent are worth pondering, because the fine management of these channels can be turned into profits.


    All these reasons have directly led to the serious problem of "high inventory" in clothing management, which in fact has greatly damaged the profit increment ability of enterprises.

    Therefore, today's clothing operators need to re recognize the nature of the clothing market.


    Understanding the essence of "retail" in clothing market


    The clothing market is essentially a "retail" market, and a fashion retail market in retail.

    Therefore, the solution should first be based on the retail basis.

    At present, the problem of clothing retailing is the original, decentralized retail mode of spouses and shops, which belongs to the "individualized" mechanism.

    Some single stores can make money in some special areas. Therefore, enterprises have always wanted to expand through single store replication, but the experiments over the past few years have ended in poor results or high costs.

    In today's market clothing chain, the solution should be modern farm production. It belongs to the "integrated" mechanism. With the international retail terminal system operating in China in the past 10 years as a reference, the profit model of a number of stores (theoretically but 1000 stores) is pported to all shops, and the profit of all chain stores across the country can be achieved through management methods like McDonald's and KFC.


    In this retail management solution, the three level management chain is designed according to the three main bodies of brand management, namely, headquarters, agents, branches, franchisees or branches. Headquarters, agents and branches belong to the brand retail control and supervision system; agents and sub divisions, stores or franchisees belong to the process management of regional marketing and branch stores; store consumers belong to the standardized management of stores. Brand chains realize the support, marketing and monitoring of the terminal market, agents and distributors through three major modules, such as service, promotion and monitoring, and then comprehensively solve the three core elements of the retail terminal: commodities, shops and personnel.


    The problem of high inventory and low profit faced by the industry is that only by introducing the "integrated retail mechanism" and building an actuarial plan on the basis of retail science, will it be possible to eliminate inventory and increase profits at a minimum cost, and the garment industry can break through the bottleneck and continue to expand.

    • Related reading

    Chemical Fiber Association PVA? Vinylon Specialized Committee Has Achieved Success.

    quotations analysis
    |
    2010/11/5 14:31:00
    69

    The 108 Canton Fair: Rising Prices Of Raw Materials To Block Textile Export Routes

    quotations analysis
    |
    2010/11/5 14:30:00
    50

    浙江兩大集團共同投資纖維項目

    quotations analysis
    |
    2010/11/5 14:29:00
    42

    Cotton Prices Continue To Rise &Nbsp; Next Year'S Clothing Prices Are Still Not Cheap.

    quotations analysis
    |
    2010/11/5 14:28:00
    49

    Daily Sales Volume Analysis Of China Textile City In November 3Rd

    quotations analysis
    |
    2010/11/5 14:24:00
    44
    Read the next article

    Is China Fashion Week Really Prosperous?

    The nine day of the 2011 spring and summer China International Fashion Week has come to a close. Nearly 40 shows from 37 designers at home and abroad have made the Chinese fashion week very lively. Whether such a prosperous spectacle is the real spring of our local fashion or the so-called false prosperity of HIGH from inside is still needed to be verified.

    主站蜘蛛池模板: 一本一道久久综合久久| 午夜精品久久久久久中宇| 亚洲国产精久久久久久久| 亚洲av无码第一区二区三区| 97午夜伦伦电影理论片| 渣男渣女抹胸渣男渣女| 夜夜躁日日躁狠狠久久| 亚洲综合色丁香婷婷六月图片 | 粉色视频在线播放| 好大好硬好爽好舒服| 免费国产成人午夜在线观看| www.11yinyuan.com| 牛牛本精品99久久精品| 在线亚洲精品视频| 亚洲欧美在线观看首页| 1000部啪啪毛片免费看| 最近最新的免费中文字幕| 国产嫩草影院精品免费网址| 久久免费精品一区二区| 老湿机香蕉久久久久久| 少妇高潮无套内谢麻豆传| 伊人天堂av无码av日韩av | 色噜噜狠狠狠色综合久| 成人三级k8经典网| 免费无遮挡无码视频网站| 久久99热精品免费观看动漫| 美女扒开胸罩摸双乳动图| 好妈妈5高清中字在线观看| 亚洲精品亚洲人成在线| 调教视频在线观看| 日韩a无v码在线播放| 啦啦啦资源在线观看视频| juy051佐佐木明希在线观看| 永久免费毛片手机版在线看| 国产真实乱人偷精品| 久久国产精品一国产精品| 综合无码一区二区三区| 成全动漫视频在线观看免费播放 | 一个人看的www视频免费在线观看 一个人看的www高清直播在线观看 | 爱爱视频天天干| 国产精一品亚洲二区在线播放|