Importance Of Brand Marketing In Labor Intensive Industries

Many of our enterprises have already felt that

The first is product development. We start with products and become brands.

The brand seed theory holds that building a brand must find its own unique seed, which is the core concept in the mind of consumers, and emphasizes the development of products and services.

Product innovation is the most important core link in the process of brand marketing, and brand marketing is achieved through effective brand communication.

At present many

In terms of product development, we generally follow the framework of product strategy based on three levels of products proposed by Philip and Kotler, namely the perspective of value of use, tangible product angle and added value angle.

But today, because of the emergence of the Internet, everything is changing. The core interests of products defined by consumers are slowly being removed.

For example, Xiangshan red leaves are available for sale in various forms. There are shops selling creative bottles in gongs and drums lane. Labels of various bottles indicate hope, struggle, love and lovable. So what do you say the value of these products is?

The definition of products or services by consumers is a mental choice, processing or even restructure, which is separated from the core interests and functions that we usually think of, and is called pseudo products.

The decisive force is consumers.

The logic and theory of more brand scientists just ignore consumers' minds.

What will happen if patriot digital cameras compete with the traditional Japanese and Korean digital giants? If we turn the camera into handicraft, the Patriot Ge kiln was born. The combination of traditional Ge kiln and fashionable digital products had a wonderful reaction. The scientific and technological arts had a strong impact on everyone's heart. Maybe you already have the digital camera of the international brand. It doesn't matter. There is a unique patriot who has a strong personality. The digital product is a trend. The traditional culture is a kind of restoring ancient ways. The contrast between the two is extremely strong.

To express your pcendent independence and independence, as well as a carrier for expressing feelings.

At this time, it is also important as the function of the camera itself? So the Patriot Ge kiln can make four hundred thousand of the dinner at the Singapore president's dinner. It's not surprising that the Olympic Games took six hundred and sixty thousand.

Of course, what we should mention here is that traditional culture is a kind of soil. It is wise to produce fruits of modern commodity in this fertile soil.

Because many cultures have the characteristics of the times, although our Tang costume is very good, there are few people in the street wearing Tang costume.

Although our yellow robe is very good, it is only more suitable for the TV stage.

As I mentioned in the blind pursuit of "old culture", which is not good for brand marketing, Coca-Cola is a genuine century old shop. But do you think it is old? On the contrary, it is fashionable.

Patriots do not want traditional culture for traditional culture. They must follow the established Chinese style series and continue to interpret the creative development of digital technology products.

Next is brand communication.

In front of the product development problem also mentioned, the industry is more concentrated in marketing communication.

What must be mentioned is that there are still a lot of industries that do not pay much attention to communication, and do not understand the importance of brand communication.

Otherwise, how to channel the king is still popular. We often say that wealth is spreading.

Bai Yansong said that a dog has been on CCTV for a month on television for a month. It is a dog in the world. Why? I once talked about this problem in the industry trend of Ye Maozhong. Communication is the fundamental value of this brand marketing.

The research results of the humanities and Social Sciences project published by Communication University of China, the "effective brand communication", suggest that marketing and communication have been unified in a sense.

But how can we make brand communication? Is it still the kind of media budget that we make and put it into the media? In the era of media fragmentation, the coverage has far exceeded the affordability of individual enterprises, and the countless information has long been making consumers numb. Now, newspapers and newspapers are random more than 100 editions. STB TV can see more than 200 channels. There are a lot of community media in the Internet about precise dissemination, let alone your marketing of brand information.

The theory of brand seed emphasizes the continuous growth and pmission, emphasizes the creation of communication channels, and the dissemination is no longer a modification of our manufacturers' unidirectional layers of packaging. It is an exaggerated hypocritical flower arranging art. When I raised this question countless times, I said the flower arranging art was exquisite, but unfortunately it had no vitality.

Instead, it is an interactive growth process to let consumers irrigate your brand seeds and let the government and investors upstream and downstream stakeholders to irrigate brand seeds.

Although the Internet has given us a good opportunity to interact, it is regrettable that many manufacturers still have not changed the idea of "manipulation and manipulation". The dispute between the two big dairy giants has been a clear proof for some time.

They do not realize that the consumer era is coming, and the good camouflage will easily be stamped out of the Internet.

Therefore, we should give power to consumers, communicate in good faith, create responsible culture of consumption, and consumers will vote with banknotes.

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So patriots do not seem to spend much money on advertising. There is no big high-speed road signs.

This is in line with the current law of communication, and sincerely creates word of mouth.

President Feng Jun, like Liu Xiang, has become a star in the subway light box, but is a spokesman for banks. His every move attracts media attention, which is the innovation of media access.

Business leaders have become the main channel of communication.

And Feng Jun's participation in every event, whether the Olympic flame, or visits to a number of countries, to the foreign leaders to give the products, or to participate in various entrepreneurship and charity forum, are increasing the connotation of the Patriot brand, irrigation and growth of the good brand of the seed.

And in this process, I believe Feng Jun must have realized the richer meaning of life. It seems that when traveling, it seems that we are visiting all kinds of high people, what to find, what to share and what to resonate. Isn't this the best brand communication? It's not that absolutely not hard advertising, but that this train of thought and trend are becoming an irreversible trend of the industry, and the realm of its operation is far beyond that of the industry.

Let's take a look at Starbucks. Look at Apple. Did they have any advertisements we mentioned before? The boss of The Body Shop in England talked about environmental protection for a lifetime, and The Body Shop's business has done the whole world.

But how do you know? All experienced brand scientists please return from complexity to simplicity. Please use your right brain to think.

Of course, we should also consider that the spread of patriots is an industry trend, and the form of Pan communication will be more influential.

Starting from the essence of life and business, the focus of information needs the vigilance of patriots and the development of attention and survival.

At the same time, we need to maintain the sharpness of social attention and maintain the ability to penetrate information at a certain stage in order to accumulate influence.

When Feng became a social activist, would people ignore the product information of patriots? How seemingly unhurried Knight's life combined with high quality business culture and how to plan patriotic product information can penetrate into the hearts of many patriot fans as Feng's influence is becoming the primary topic of patriots.

Finally, I would like to say, "patriots", what will you do? The brand will make China more respected, and the brand will enable the enterprises to survive and develop. Let us work together for the sober wisdom and passion of the brand building of Chinese enterprises.