A Trick To Open A Toy Store

It depends on who you sell, that group, if it is ordinary people, then the advantage is the advantage in price, and the purchase of toys in stock is cheap and affordable.

First, market positioning: toy shop entrepreneurial choice business mode has unique skills.

What is the best way to earn money?

At the beginning of the business, because investors are not yet fully familiar with the market situation of the toys concerned, they can vary according to local conditions during the preparation period.

In the face of the huge domestic demand in the domestic market, investors need to choose the toy category that they focus on when choosing to operate toys. Because of the large number of products involved, the distribution structure of different categories of products is different. At the same time, the selection of stores or online shops and so on still needs to be fully judged and screened during the preparatory stage, so as to maximize the protection of the investment returns of entrepreneurs.

Two, market segmentation: what kind of home is it?

Have you been tempted to see such a huge toy market? But, toy store or toy bar.

This is a relatively new business content, mostly targeting adult customers.

This form provides customers with a space for leisure and entertainment. Customers relax their emotions and get pleasure through playing with toys. Therefore, the toy bar focuses on managing an atmosphere.

Investing in toy bars is roughly the same as investing in bars.

If bars and Internet bars are added to adult toys, they can become a toy bar, which only requires investors to buy some adult toys.

This mode of operation is more conducive to investors who are willing to change their direction of operation. Toys can be bought, rented, and played on the toys bar, and adult toys competition and exchange activities can be held regularly so as to develop members and promote sustainable consumption.

Three, site selection: how to choose a toy store?

At the beginning of the venture, the risk of the project is greater. Investors need to carefully prepare the details of the project, and choosing a good store location is the first step to decide whether or not the toy store can be successful.

Generally speaking, if there are two to three or more conditions, the best location will be the best shop location if it has all.

However, the rents with these conditions are usually quite high.

The main analysis is how much money the fund can bring.

That is the profit and loss balance calculation, determine the scale of investment and ensure enough cash flow.

In addition, different site selection programs are different. Generally speaking, the location of baby shops should be suitable for hospitals, children's wear, commercial streets, large community stores and large supermarket stores.

Neighborhoods of similar shops.

For toys such as shopping, if they can be concentrated in a lot or block, they can attract customers.

Because there are better stores for similar products, such as baby shops, children's clothing stores, and so on, customers can have more opportunities to compare and choose here.

Four, the stock market: where should the novelty toys go wholesale?

The toys in the world can be said to be variety, and you can't get any toys ready in your little toy shop, but you must identify the main items of the shop and specialize in one or several toys.

It depends on what kind of group the target customers are.

Speaking of this, toy businesses are most concerned about the problem of toy purchase. According to the actual business problems of toy wholesale, Xiaobian summarizes the following resources, hoping to provide some practical help for your purchase link.

One obvious thing is that toy stores must depend on toys to survive.

Therefore, the problem of toy purchase is a big problem for a toy shop, especially the safety problem of toys, which highlights the key of this problem.

Five, stock management: toy store supply chain management determines success or failure.

When a toy store is open, the best way to decide success or failure is the choice of goods, whether it is aimed at the target customers, whether there is enough freshness and price advantage.

These are the chips that test the toy store's business.

In the face of many problems, such as the relatively simple purchase of toy products and the huge quantity of purchases, and the relatively low volume of wholesale market purchase, how can small shopkeepers manage their products to achieve their best results through the management of goods and channels?

At present, more than 80% of domestic toys are supplied for export.

Therefore, most toy manufacturers did not sell domestically before last year. This is also one of the reasons why the domestic toy market has not made much progress in recent years.

Lack of supply has greatly restricted consumption, so there is a serious polarization in the domestic market, on the one hand is the high-end shopping malls, and the other is roadside stores and grocery stores.

And the same treatment of goods is because there are no more than ten manufacturers in China, and the most varieties of a factory can not exceed one hundred, resulting in the lack of product varieties.

However, last year and this year, the foreign trade environment deteriorated rapidly, so a large number of manufacturers began to switch to the domestic market, which gave us the opportunity to integrate into a large number of excellent two or three line brands, such as Dasheng toys.

The selection of toy stores must be diversified, so from the perspective of supply, the time to open professional toy stores in China is ripe.

Six. Customer management: how does a toy store manage its customers?

After the establishment of the toy store, the most fundamental question of whether or not we can continue to operate is whether we can serve good customers, and the management and maintenance of customers is particularly important.

Customer management and maintenance focus on the long-term maintenance of the store. In a word, it is difficult to open a shop, but some friends are ambitious when they open the shop. But in less than two months, they start to retreat.

There are two reasons for this. On the one hand, the preparatory work is not well done. On the other hand, the latter is not well done.

Successful shops, whether they are large stores or small shops, restaurants or clothing stores, are characterized by a large number of loyal customers.

Hangzhou Tower in the national department store ranked first, first years of sales of 100 million, of which more than 60% of the turnover is contributed by members, he attracted customers from all over the country, old customers have played such a big role, let alone our community stores and peripheral stores.

The smaller the shop, the smaller the range of radiation. The more targeted consumers are, the more fixed they are. Therefore, can they turn new customers into old customers, small customers become big customers, and free customers become loyal customers to small shops.

The purpose of customer management and maintenance is to improve customer loyalty to the store, of course, the premise is that your product can attract customers and have a high price performance ratio.

Seven, storefront marketing: how can a toy store change the order of popularity through small marketing activities?

After the successful opening of a toy store, how to develop marketing activities and design quickly to win the target customers? What are the needs of customers and the design of their activities? How can they penetrate into the target customers through ingenious and continuous marketing activities, and how to pform them from gaining popularity to winning orders?

A good marketing campaign can effectively attract popularity and enhance the brand effect of storefront.

Now let's share with you what the famous brand Dasheng company is doing sand painting activities. The sand painting product has a strong demonstration function, which can fully train children's space imagination ability, practical ability, color discrimination ability, and hand eye coordination ability can be displayed as a result, and the baby and parents will have a great sense of accomplishment.

Eight, storefront marketing: toy store merchants guide consumer psychology to achieve store marketing.

Shopkeepers are most concerned about selling skills and psychological analysis of consumers in the opening of a toy store.

The factors that affect the first impression of a customer are: timely attention, warm greeting, friendly tone, body language, eye contact, smile, appearance and so on.

The source is very important and the address is the same.

Products must have technology content to attract buyers, but also new and unique.