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Brand Annual Award Rises In Fine-Tuning

2010/11/12 21:30:00 71

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The "China clothing brand annual award" for the purpose of promoting brand development has gone through six years.

At present, Jack's seventh China clothing brand annual award has also been fully launched.

Insisting on the market inspection as the standard has always been the benchmark of the annual award of Chinese clothing brand. The objective and fair, fair and open evaluation of the evaluation has always been an important review of the "annual award". On this premise, the "annual award" has never stopped exploring the steps of the most scientific evaluation method.

The first annual award review process.

Preliminary assessment:

brand

Self enrollment, finalists, the jury passed the vote, and the brand list was produced under the supervision and statistics of PWC.

Market inspection: according to the list of nominated brands, online voting is launched. PWC issued the "consumer vote ranking", the national clothing quality supervision and Inspection Center issued the "quality inspection report", PWC conducted the national market survey (5 representative cities) by means of questionnaires, and issued the "Market Research Report" and the related data of the finalists, and put it into the module of the relevant awards formulated by PWC, and issued the brand potential report, brand value report, brand marketing report and the brand name of the shortlisted brand.

Final comment: the first final conference will be graded by the jury according to the above data and ranking and the show of clothing. After that, Prof will take the score and return the seal statistics. At the second final conference, Pu Hua issued the statistical results, and signed the confirmation by the judges. According to the results of the first 8 awards, the "achievement award" candidate brand was launched, and the winning brand was elected by voting.

The second grand prize review process.

Initial evaluation: brand self registration, finalists, and the jury will be selected by the electronic voting system under the supervision and statistics of Pu Hua. Market inspection: through online voting and social votes (1200 terminal stores), consumer voting will be issued by PWC, "social vote ranking report", quality sampling and module calculation.

Final comment: the jury judges read the data through the data, see the data report, the scene clothing display and so on synchronize the electronic score, the PWC locale seals the score result, closed statistics and makes the score rank.

The Third Award review process.

Initial evaluation: brand self registration, the jury is divided into 8 expert evaluation teams according to the different awards. The discussion is discussed through the reading assessment data set, and the recommendations and reasons for finalists are elaborated respectively.

Name list

Market test: online voting, social votes, short message voting (for consumers to participate in activities), questionnaire survey (with the first session, the city expanded to 12 more developed commercial cities), quality sampling and module calculation, and finally entered the final assessment stage.

The fourth award review process.

Initial evaluation: brand self registration, the jury will be evaluated according to the information submitted by different brands, and 50 brands will be identified. Market test is made up of online voting, social vote, short message voting (for consumers to participate in activities), questionnaire survey, quality sampling and module calculation. Finally, it will enter the final assessment stage.

The fifth award review process.

Initial evaluation: brand self enrollment, more than 100 industry expert letter questionnaires, "China clothing brand experts survey report", more than 100 key national large department store letters questionnaire survey, issued the "China clothing brand national key 100 million large department store survey report", ranking of the national billion dollar large department store market comprehensive occupancy rate, the clothing industry "total profit and product sales revenue" top 100 ranking; finalists: PWC based on all the assessment data to calculate the list of the awards, and the jury nominated list after the discussion; the market test: online voting, quality sampling, new telephone survey (to the "public, value" award), module calculation, and finally enter the final assessment.

The sixth award review process.

Initial comment: cancellation

brand

Self registration, change to expert jury and Business Review Group; information collection: Chinese clothing brand experts survey report, China clothing brand national billion dollar large department store survey report, 2009 clothing industry "total profit, product sales revenue" double top ranking, 2009 national quality inspection clothing unqualified brand list; nomination review: PWC based on all the evaluation data to calculate the list of awards, after the discussion group to produce the nomination list; the market test: online voting, quality sampling, telephone survey, module calculation; finally, enter the final assessment.

On the basis of previous sessions, the seventh (this) grand prize review process will improve and increase the way to nominate brand names.

Improvement refers to the commercial investigation of the original 100 million yuan shopping mall responsible person to be changed to "commercial coverage statistics", the new refers to add "consumer behavior analysis".

These two highly convincing indicators and the "industry experts survey" will form the three basic list of nomination procedures. After that, the three basic lists are arranged in an orderly manner through PWC, and eventually form a nomination list of nominated brands.

With this strong candidate list, the nomination list of this grand prize will be worth looking forward to.