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PEAK Helps The Six Asian Games &Nbsp; Submit The Blueprint For The "Western Region Strategy".

2010/11/13 15:18:00 37

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The 7 session of Beijing time on November 10, 2010, the sixteenth session.

Asian Games

The group A of the soccer group launched the second round of competition. China's Olympic games against Kyrgyzstan, opened fourth minutes, Kyrgyzstan won the first offensive free kick, a low pass shot 1-0 leading, and the lead has been maintained to eighty-third minutes, the Chinese team used the opportunity to fight back, a header rewritten the score of 1-1.

At the last minute of 4 minutes, the Chinese team struck a kill ball, reversing Kyrgyzstan's 2-1.

The whole game believed that Chinese fans saw the heart as a roller coaster, and then cried out the final victory.

Kyrgyzstan, dressed in a red shirt, has won the praise of the audience with its high morale and indomitable spirit.

Kyrgyzstan is one of the five Central Asian countries. Because of the lack of belligerent record with the Chinese men's soccer team before, it may be a bit mysterious for most Chinese fans. Today, they come to China with PEAK, a Chinese sports brand.

For PEAK, a sports brand that has always been concerned about professional basketball, this strategic move has also led to different conjectures in the industry.

Peak

What is the highest level Asian comprehensive event?

It is understood that the Guangzhou Asian Games, PEAK and six national sports teams closely joined, including the Iraqi Olympic delegation, the Lebanese Olympic delegation, the Tajikistan Olympic delegation, the Palestinian National Olympic delegation, as well as the Iran National Basketball Association, Kyrgyzstan National Football Association.

During the Asian Games, PEAK will sponsor the sports equipment of the Olympic teams of four countries, and specially designed the exclusive uniforms for the delegation of the Olympic delegation of Iraq.

The Iran National Basketball Association and the Kyrgyzstan National Football Association will also compete for the Asian Games with PEAK professional uniform.

The opening of the Asian Games is coming. PEAK, who is "on the March", is just one of many sports brands competing for the Asian Games.

As we all know, this is a sports feast in Asia, which is undoubtedly a great business opportunity for every sports brand.

domestic

Or many international brands have already been preparing for war, delineating the official resources of the Asian Games Organizing Committee, national delegations and professional teams.

As for the sports marketing enterprises that are scramble for it, the senior professionals in the industry give professional advice: "sports marketing is the most taboo to follow blindly, and do not sponsor hot events without a purpose or direction. Whether or not it is compatible with enterprise strategy is the key."

PEAK, founded more than twenty years ago, has been committed to building professional basketball equipment.

In 2005, NBA began to hand in hand, currently signed 13 NBA stars, and worked with FIBA (International Basketball Federation) to become its official partner.

At present, sports marketing has become one of the core parts in the strategic development of PEAK enterprises. The image closely matched by brand and professional basketball is deeply rooted in the hearts of the people.

In September this year, when PEAK formally announced the signing of the WTA (International Women's professional network) and the power to enter the field of tennis, the diversification strategy of PEAK brand also came to the surface, making it clear that PEAK should be the strategic goal of the international professional sports brand.

It can be said that behind every sports marketing action of PEAK, there is a systematic strategic plan running and supporting the strategy that is compatible with the whole brand and moving steadily forward.

In this international comprehensive competition such as the Asian Games, PEAK launched a lineup of six delegations. PEAK CEO Xu Zhihua said: "with the high attention of the Asian Games and the positioning characteristics of PEAK brand, we have continued a series of practices such as high effective investment, continuous matching and unified planning, in order to strengthen the professional attributes of the brand, and also lay the foundation for PEAK to develop into an international professional sports brand."

Blueprint for the "western region strategy" to help the six Asian Games

During the Asian Games, the industry experts pointed out the power of the effective operation of the event: with the influence of the Asian Games in the whole Asian region, the signed sports delegation won the fame of the whole Asia through the dissemination of the scene and TV pictures, and at the same time will also promote the development process of the Chinese brand overseas market.

On the map, PEAK, the six countries sponsored by the Asian Games, Iraq, Lebanon, Tajikistan, Palestine, Iran and Kyrgyzstan, can be seen that these six countries all come from the western regions such as Central Asia and the Middle East.

This may coincide with PEAK's overseas marketing layout, but from the recent interview with PEAK sports chairman Xu Jingnan, we can find out the mystery.

Chairman Xu Jingnan said: "there are many PEAK stores in the Middle East. PEAK is expanding its agents in the Middle East and West Asia. The demand in the local market is very conducive to the development of sports brand. PEAK will continue to exert its efforts to leverage the cooperation of international competition resources to pry the development of overseas markets."

In the Asian Games blueprint of PEAK, a "western region strategy" has been clearly presented, which will consolidate the Middle East market and expand the West Asia and Central Asia. It can be said that PEAK is the most direct goal of the Asian Games.

Before the move, the brand went ahead. Xu Jingnan said, "through the sponsorship of international sports events, the overseas visibility of PEAK brand can be established, which will play a promotional role for potential consumers, and it can also stimulate local dealers' confidence in the brand."

In the light of PEAK's recent efforts to build R & D centers and branches in the United States, PEAK has issued a strong signal to the public: expanding overseas markets and strengthening the overall internationalization process is the core of the future development of enterprises.