Four Conditions For Location Selection

Correct choice

First, choose the address according to the content of the operation.

Different types of goods are sold in stores, and their requirements for store locations are different.

Some shops require places with large traffic volume, such as

In a crowded place.

For example, the sex store and the elderly service center adapt to the remote and quiet places.

Two, we should select lots of spontaneous market segments.

In the real economic life, the management departments do not stipulate what to operate in a street or a market, but in the long term operation, the market will spontaneously become a "centralized market" for selling certain commodities. People will think of the street and the market when they think of buying it.

Therefore, when opening a shop, we must pay attention to the advantages of the spontaneous market.

Generally speaking, stores are located in a place where "birds of a feather flock together", with more natural customers and better money.

Three, we should choose a storefront with advertising space.

Some stores have no independent facade, and they naturally lose their independent advertising space before the shops. They also make you lose the "marketing" wisdom in front of the store.

This will cause a lot of trouble to sales promotion.

Especially those who want to create their own brand must avoid such a store.

Four, we must have a sense of "big money".

If you have no idea about site selection, then "Big Bang" may be a good location method.

That is, shops open near famous stores or strong brand stores, or even next to it, making neighbors with them.

For example, if you want to manage food, you shop around the "McDonald's" and "Kentucky Fried Chicken".

Because these famous western fast food restaurants have done a lot of careful market research before choosing their stores. They can not only explore the market's time and energy, but also pick up some customers with their brand effect.