Zhejiang Shoe Enterprises Smell Business Opportunities In Cultural Industry

The entanglement between capital and cultural heritage is becoming more vivid.

In November 9th, Zhejiang Province, headed by the Zhejiang Provincial Department of culture. enterprise The national folk cultural heritage protection promotion association was formally established. There are many familiar figures: Xu Wenrong, who founded the "Hengdian film and television city" by exploring 5000 years of civilization, and "Zhejiang Province", such as "Hu Qing Yu Tang" inheritor Feng Gensheng, who carries forward the Chinese culture. They hope to protect the folk cultural heritage better organically and better.

This is a kind of valuable self-consciousness. In recent years, under the guidance of Songcheng Province, Hengdian group and Zhongnan cartoon, a group of new Zhejiang businessmen, who have proposed the construction of a "cultural province" and actively develop the cultural industry, are interpreting the vivid expression of cultural prosperity with folk capital. In the meantime, there are also a few eager trials, such as Wenzhou, which is good at making shoes. Red Dragonfly The group started. Shoe culture Museum; Ningbo BEIFA group, the "Chinese pen king", started a stationery Museum; the US Museum of costumes held a museum of clothing.

Such consciousness has the most realistic intention. When culture became a kind of economy, Zhejiang merchants, who had a keen sense of smell, saw the spring of cultural industry. Even those kinds of folk museums related to their own industries should be closely related to the strategic development of enterprises at the beginning.

This time, the eyes of Zhejiang businessmen have been further developed. To enter the cultural heritage from the cultural industry is not merely a narrowing of the capital active space. It also means protection, respect and responsibility.

Most of the news about cultural heritage is not the final fate of "inscription". This is an unspeakable embarrassment. No matter how thick the interest is hidden behind it, what the inscription is passing is a feeling of inability to face the cultural heritage, perhaps because of the hardship of funds, or perhaps the shortage of management of system protection.

We should look forward to Zhejiang merchants entering the cultural heritage. The inheritance of cultural heritage requires the dual intelligence of intelligence and capital, and seeks a balance art in protection and development. Zhejiang merchants, in a way of holding together, and eliminating the more abundant self-confidence of capital flow, is bound to abandon the inferior quality of capital and enjoy the short profits. It is willing to look at these cultural heritage carefully in a more macroscopic and long-term perspective.

We hope that in this distant view, Zheshang can take as many upward looking attitudes as possible. Recently, a Qing Dynasty vase valued at only 800 thousand to 1 million 200 thousand pounds was sold in Britain for 500 million yuan. Although the local media praised the move as "porcelain patriotism", the Chinese thought it was "Hao throwing". It can be seen from this that the nature of capital is profit seeking. Once the protection of cultural heritage falls into the vicious circle of "no money can not be entered", it will undoubtedly accelerate death to some lonely cultures. Any culture, at some point, is full of the human spiritual world. It is worth looking up to and worthy of awe. Once it passes, it will never recur.

Based on this expectation, more ways of looking ahead can be used for reference. For example, the Chinese stone window Culture Park under the Dapeng mountain in Cixi, where stone lovers from all over the country have been rescued, and an entrepreneur in Ningbo has provided them with a concentrated display. Also, like many foreign countries, many large enterprises have set up cultural heritage funds to allow more and more professional people to participate in the protection. These distant expectations are far from their interests and are very close to their responsibilities.

Looking forward to cultural heritage, Zhejiang businessmen deserve much more expectation.