Clothing Stores Have Style, Customer Resources Need Not Worry.

Props are important tools for supporting display.

Defeat one's opponent by a surprise move

The purpose of using props is to attract better.

There is an underwear shop in the commercial street of Caesar Hotel in Las Vegas. It has a pair of huge wings behind the model props, making the props become beautiful angels, placing the center of the shop door, attracting the consumers' sight, so that people who do not buy underwear intention also come close to appreciate, so as to achieve the purpose of propaganda underwear.

The mystery here is: if you put your underwear on the ordinary props,

Stealth of props

The simplification of props becomes a trend. Even the props are invisible. They not only feel fashionable, but also highlight the quality of products and products.

At the international fashion exhibition in South Korea, there is a booth specially selling silk scarves and scarves. The props used are simple lines drawing on pparent and crisp plastic moulds. After the contour is cut, the Nissl silk is hung on the top of the exhibition. The position of the props is in line with people's sight. The scarves are put on the shoulders, and the texture of the beautiful texture of the scarves is fully displayed through the support of the pparent invisible props.

A hat shop uses a similar iron lamp holder as a prop, placing exquisite hats on it, which is both creative and highlighting products.

Beverly's famous shorts shop in the US uses a different stealth prop technique. Almost no trousers are visible, and the product is clear.

In the window of Japanese department store in Osaka, the head of the model is made of wire. The illusion of the head makes the customer feel fresh and avant garde, and makes the attention more focused on the product itself, which leads to a new fashion and Fashion Association.

Unified props and patterns

The mystery of unified props lies in the full application of the "repetition is the memory" rule of thinking. The famous French brand LV, the window of Paris Champs Elysees street, has become the world leader. In the United States, Japan, Korea and China, almost the same form of props is used.

This makes use of repeated techniques to make consumers remember their brand deeply.

With the same pattern as background, it can also play a role in deepening customer memory.

Clothing samples of 1000 million, jacket is a collar, two sleeves, pants are two legs, not easy to distinguish.

This requires the design of beautiful patterns or LOGO to help memory.

Through the pattern, consumers can remember your brand.

American and Japanese window displays use this technique to design a decorative pattern that is used repeatedly in the back of the window. It is indeed an ingenious way to impress people.

Italy Milan, Las Vegas commercial street EMILIOPUCCI store in the United States and underground shopping mall in Nagoya, Japan all adopt this technique.

Cultural foil

The use of high-grade art or cultural relics replicas, foil the atmosphere of product culture, create cultural interest.

A clothing store in Beverly Hills, USA, copies the world famous oil painting, but its color purity is reduced. It is close to monochromatic, forming a very harmonious and uniform hue. Putting the props on high-end clothing and interviewing in the environment of oil painting appreciation, the elegance of the costumes and the high price of oil paintings, the combination of products and art treasures, and the artistic taste and style of the products reach a high degree of sublimation.

Of course, apart from famous paintings, cultural and entertainment products can also be used as decoration to set off the characteristics of products.

A window in Seoul's cultural street in South Korea uses dice as background props to create a casual atmosphere for clothing.

At present, there are several unhealthy tendencies in the interior design of clothing stores, which hinder the "customer satisfaction" atmosphere embodied in the decoration of clothing stores.

Some clothing stores decorate some luxury hotels in the design method and material selection to move, so that the decoration effect will go away, such as big chandelier, headlight pool, big face, and so on a series of magnificent effect, feel no warmth of clothing store.

Other clothing shops have a tendency to pursue high-end materials unilaterally, stacking up high-grade materials, but compressing space.

There are many reasons for this kind of evil, one of which is usually forgotten, that is, when users consider shop loading, the "real" consideration is more, and the "virtual" consideration is less, or even lack of overall consideration.

For example: the laying of stones on the ground, wood, wall wallpaper or paint, smallpox is a ceiling or a light pool, choice of store equipment, large or small, top lamps are hanging lanterns or grille lights and a series of visible, real and real problems.

These are the problems of "reality", which can be seen directly.

The above specific problems should not be considered, but they are all floating on the surface of clothes shop decoration. The problem is that these building decoration materials are stacked together. What kind of decoration effect do we want to achieve is often lacking in research, that is, there is no "empty" word on the perceived and invisible connotation, in other words, the theme of decoration style and decoration.