Do Not Understand The Standards; &Nbsp; &Nbsp; Shishi Shoe Enterprises Difficult To Act As.

On the afternoon of 18 days,

For the birds of fortune, such as the wood and forest, they are quite famous throughout the country.

"In fact, many well-known brand shoe companies have encountered similar problems."

Fujian footwear and footwear quality inspection center expert Shi Yiwei introduced, in order to maintain the competitive advantage and lead the consumer market, brand shoe enterprises often pay great attention to information collection and product development, often improve or directly import raw materials according to the latest technology of foreign countries. In the current domestic footwear product standards, there are no detailed provisions and parameter considerations for raw materials with high technical content. This means that the use of high-tech raw materials such as soft insoles is likely to be unqualified in the sampling inspection of finished shoes. "In fact, it is indeed the" innovation "of shoe companies that make their products unqualified.

Shi Yiwei takes leather shoes and leisure shoes standards as an example. Because leather shoes and casual shoes are both crossed, it is difficult for enterprises and consumers to distinguish the difference between them. That is to say, these two kinds of practices can be applied to the standard of casual shoes or the standard of shoes for casual shoes.

It is understood that the standards of footwear products include sports shoes, leather sandals, casual shoes and leather shoes, and many enterprises integrate leather shoes and leather sandals into one, in fact, there are great differences between them.

In addition, business owners and related personnel do not attach importance to shoe standards. They are also one of the reasons for unqualified sampling. "In fact, as early as 2008, we passed this standard, and it was announced in the following two years. However, judging from the reflection of enterprises, this standard has not received due attention."

Lin Liying, deputy director of the Shishi quality and Technology Supervision Bureau, said that now every city, especially Beijing, Shanghai, Shenzhen and other big brands must enter the city's shopping malls to tighten their requirements for shoes and clothing products. Every shoe needs inspection reports. Once an enterprise is careless, sampling inspection may be unqualified.

It is understood that the Fujian lion shoe quality inspection center to maintain a cooperative relationship with the Shishi enterprises are rich birds, strong star and Qi, "relatively speaking, Shishi active inspection of the enterprise is relatively small."

Shi Yiwei introduced, like the seven wolves, Anta, 361 degrees, PEAK and other Jinjiang brand enterprises, basically every item will be checked. In these listed enterprises, quality inspection has become an indispensable link. Many enterprises have set up the position of quality director, and the marketing director is listed as an enterprise executive. But in Shishi, many enterprises do not even have quality control.

Why not check? "Every item is checked, the cost is too high."

Wang Jinglin, director of production at Sun sang leather products Co., Ltd., consulted with experts at the scene, "how to reduce inspection batch, but it can guarantee product quality".

Shi Yi Wei explained that for sports shoes manufacturers, the cost of inspection will be more expensive, because the production capacity of sports shoes can reach millions of pairs in one year, tens of thousands of styles, and the cost of inspection will rise naturally. In comparison, the production capacity and product style of leather shoes and casual shoes are less, and the overall inspection cost will not be too high.

Lin Liying said, why Anta and seven wolves will be inspected by every brand of shoes. The reason is very simple, because supervision and inspection are spot checks, and nobody knows exactly which batches are being sampled.

In addition, many brand shoe companies in Jinjiang and Shishi make the production projects to the enterprises with certain strength. In order to ensure the quality of the OEM products, they simply give the inspection task to the authority. Although they have paid a fee for inspection, they will at least not cause intangible losses to the brand that is hard to build because of the sampling inspection.

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If the standards of sports shoes, casual shoes, leather sandals and leather shoes are recommended standards, then the mandatory standards will be put on the stage. "Footwear safety technical specifications are soliciting opinions. Next year, they may be introduced. It is good for both consumers and enterprises to introduce mandatory standards."

Shi Yiwei introduced that before the introduction of mandatory standards, the requirements for footwear products were becoming more stringent.

In addition to the shoe products themselves, there are strict requirements for shoe box logo and footwear logo.

In the identification of shoe boxes, they include the executive standard (sports shoes, leather sandals, casual shoes, leather shoes), name (such as men's casual shoes or female running shoes), material (microfiber synthetic leather), size (40 yards to change the city China Code 250), grades (qualified products or superior articles), cargo numbers, production dates (must be on shoes or boxes), certificates, registered trademarks, colors, factory names, factory addresses, telephone, fax and postcode must be complete; factory names, factory sites and business licenses are not bad.

In terms of footwear identification, there must be a shoe label (size, type). There must be a registered trademark and factory name in the shoes. "These elements are indispensable. Even if one of them is omitted, the products will be disqualified". Some enterprises begin with "stone lions". If they are written on a package as "a company in Fujian", they will not be qualified.

Lin Liying said that by the end of this year, the Provincial Quality Supervision Bureau will carry out spot checks on all kinds of shoes products in the province, and every shoe company in Shishi should take self-examination according to all kinds of standards and requirements, so as to avoid the phenomenon of unqualified sampling inspection. "We all know that no matter what kind of sampling inspection is taken, if the product is not qualified, the enterprise will lose the opportunity to vote for all quality awards."

Shi Yi Wei also said that the boss of Shishi shoemaking enterprises had a relatively poor sense of "rainy day". "Most of them will be reminded of how to remedy the problems. This is not the style of big enterprises. In order to better the future, Shishi enterprise owners should change."

"Now, some shopping malls in Beijing and Shanghai require higher and higher shoes for our production. We may have only a few inspection reports of shoes.

Although this is expensive, our shoes will be more competitive in the long run.

Of course, it would be better if the inspection fees were lower. "

"We started making shoes again last year. For our enterprises, shoes are only an accessory of clothing, and the main body of the product is clothing. But we still need to ensure the quality of shoes. After all, the brand is accumulated bit by bit. It is difficult to brand and destroy the brand."

"A lot of enterprises think that once the inspection report is produced, it will be effective for a long time.

Shopping malls and inspection reports, like consumers buying food, must look at the latest and latest dates.

The inspection report 5 years ago can only show that the quality of products at that time passed, and can not represent the present. Many enterprises have a misunderstanding about the inspection report.

(Shi Yiwei)

Quality changes destiny, brand decides sales.

Whether clothing enterprises or footwear enterprises, only provide reliable quality products, in order to win the favor of consumers and market recognition.

How can we ensure reliable quality? On the one hand, we attach importance to the production and processing links, ensure that every link is orderly, and more importantly, we must rely on the precise standards to guide the production of products.

Otherwise, a small mistake is enough to cause quality problems. A small defect can instantly evaporate the brand value.

It is quite necessary for enterprises to understand the current standards.