The Personality Charm That Fashion Designers Need To Possess
As a fashion designer, in addition to the above knowledge Besides skills, there is a very important factor, that is, the personality of designers. To put it more simply, "to be a famous teacher, be a good man first." Wen pointed out that it should be "both ability and integrity". Here, "Virtue" is not right, no credit, selfish, when it comes to calculating the gains and losses of individuals, and without dedication, then it is hard to work hard at work, and it is hard for others to think about it, and they can not cooperate with others.
The modern enterprise is a militarized and cooperative group in the organization structure, not any individual can complete the work of all departments and types of work. Therefore, designers must put their positions in order. Whether you can cooperate with others, especially if you can cooperate with people who are more capable than yourself, is often the key to the success of a designer. As the saying goes, "a good man and three gang" is surrounded by a group of able people who are willing to share their joys and sorrows with the charm of style. At present, political stability, economic take-off, and the development of the clothing industry provide our designers with excellent environment and historical opportunities to display their talents, and to some extent, the key lies in the assurance of the "people and" factors. The modern meaning of "harmony" is to deal with the relationship between good people and people in work, to cooperate well with others, to recognize the merits of others, to be able to tolerate others and to employ others.
In addition, in the market competition with peers, also must be upright, do not rely on others to Taiwan to elevate themselves. It is not the needs of our age that the bad habits of the past small peasant economy era were needed. Three. The way designers behave: they will work and meet. Study And will live.
(1) work actively, be fully committed, and have strong interests and embody the spirit of the master.
(2) cooperate with company and enterprise, regard it as your client, let him patronize your talent, recommend his concept to him.
(3) dedication and dedication team Spirit, any project is achieved through the team's common strength and completion, and the best way to achieve the best process is by common methods.
(4) the creators of designer art are also the costumes. Oneself is higher than others, is higher than the enterprise, therefore for the enterprise, for the work which oneself has done, achieves own responsibility. This industry must have a sincere pursuit, the spirit of innovation and exploration. Although it is hard work, it is a great happiness to seek happiness in hardships.
(5) there is a strong sense of design quality, high work efficiency, "quick, agile, diligent, festival and beauty".
(6) we should always operate from the perspective of investors. market It can only succeed, fail, give the enterprise at least a sense of security, reduce the number of risks.
(7) know how to sell yourself, is a good salesman, and has planned and market data to support your design. Be good at expressing. More communication ideas.
(8) have the ability to accurately comprehend, fully co-ordinate ability and demonstrate the ability fully.
(9) understand the clothing market and the operation of the brand, and appreciate it. brand Advantage. Learning from customers, because they represent a certain consumer group, trust their intuition, and make correct analysis, summary and judgement according to their opinions.
(10) have the ability to understand, observe, analyze, lead and develop the market, (see how to buy explosions, find out what to buy, and discover which ones are developing). Have the ability to be independent.
(planning, strict control, decentralization, task compliance, operation of whole stock)
(11) learn to make story Version (sfory body): for the design department's internal team communication version, market matching edition, Designer Series: personal brand, brand series: market brand
(12) the design scheme is short and fast, with high profit and combination of art and practicality. (that is, the combination of academics and market schools).
(13) Master Clothing design The six basic conditions are: who, who wears? When does when wear? Where what occasions do you wear? What does What wear? Why is Why dressed like this? How do you wear HOW?
(14) work hard, enjoy it, and enjoy learning and living happily. Avant-garde, passion, self-confidence, optimism, youth, in short, as a qualified fashion designer, excellent character is the first requirement.
1. Painting foundation and modeling ability
Painting foundation and modeling ability are one of the basic skills of fashion designers. Of course, before. Design master There are individuals who cannot draw, but he needs to be more outstanding in other areas. However, some people can not express their design ideas in the form of painting even though they are systematically learning and training in schools, which will bring great difficulties to their creation.
Only with a good foundation of painting can we express the designer's creative concept accurately in the form of painting through the expressive ability of design. A design chart In the process, we can also appreciate the beauty of rhythm and rhyme in fashion modeling, so as to inspire designers' inspiration.
In the early twentieth Century, Bauhaus once proposed that the purpose of design is "human rather than product", especially clothing, which is the external covering of human body, and has close relationship with human body. As designers only have an accurate and comprehensive understanding of the proportions of human body in order to express the beauty of human body in a better and three-dimensional way, this is the basis of design.
2. Rich imagination.
Originality and imagination are the wings of fashion designers without imagination. Designer Skills can only be called craftsmen or tailors, but can not be called the real design market. The essence of design is creation, which involves innovation and uniqueness. Natural flowers, birds and trees, ornaments and objects around us, rich ethnic and Folk Themes, music, dance, poetry, literature and even modern way of life can give us good inspiration and inspiration. For thousands of years, the long history of clothing has left us with valuable wealth because of the rich imagination and creative spirit of our predecessors.
In the history of Western costume design, the designer clothing designers who have attracted much attention have redesigned their ingenuity with their unique creativity and imagination. In particular, Xia Bo Li Li, a very influential female designer in Italy in 1930s, designed shoes to be hats on top of his head, and designed his pockets into drawers. His imagination and image were humorous and bold. Design style Highly respected by future generations.
3. Mastery of style, color and fabric.
Clothing styles, colors and fabrics are three basic elements of clothing design.
The style of clothing is the external contour modeling and component detail modeling of clothing, which is the basis of design change. The external contour is made up of the length and latitude of the garment, including the waist line. female clothing Length, shoulder width and hem looseness. The most common contour models are "A", "X", T, H and O. The external contour of clothing shapes the lines of clothing and directly determines the popularity of styles. The detail of the parts is the design of collar, sleeve, pocket, cutting structure, even pleats, zippers and buttons.
The color change of clothing is the most striking part of design. The color of clothing is the easiest way to express design feelings and is easy to be accepted by consumers. Fiery red, bright yellow, quiet blue, holy pendulum, solid gray, hard black. clothing Each color has rich emotional representation, giving people rich connotation and association. Besides, there are color, intensity, cold and warm, soft and hard colors. Of course, color can also help us to get a sense of taste and smell.
The mastery and application of fabric characteristics are immature. Designer The designer should first understand the difference between the thickness, hardness, hardness, smoothness and smoothness of the fabric. Through the different drape, gloss, sense of depth, weight and elasticity, and so on, the designer will have a careful understanding of the style and brand difference, and use it flexibly in the design.
Fabrics with different texture and texture Perfect match It can show the designer's artistic skills and taste better. The various styles of clothing design are not only displayed on the design drawings, but also are achieved by various fabrics and cutting techniques. Skillfully mastering and applying fabric design will be handy.
Style of clothing, color The three parts of fabric are indispensable to designers. The basic knowledge of style, color and fabric can also reflect the aesthetic taste, taste and artistic skills of a designer to a certain extent.
4. Understanding of structural design, tailoring and sewing.
Learning from structural design and cutting technology is also the basic knowledge that fashion designers must master. Structural design is part of the style design. The various styles of clothing are actually completed through tailoring and changing the size itself. If you do not know the fabric, structure and tailoring, the design can only be "on paper". Do not think that in the company, the structural design and tailoring is a matter of printing master. The designers who only draw pictures and do not know how to print are definitely not a perfect and mature designer. I don't know the pattern. structure Change, design will be unreasonable, immature, or even impossible to achieve.
Students in schools often encounter such problems. Because they can not play the edition, they can only ask masters to play the edition, but they draw a kind of effect. They are totally out of shape and fail to achieve the desired results. This shows that the plate itself directly determines the shape and overall effect of the garment. In the twentieth Century, many masters started out directly from the tailoring and structure of clothing and used these as a very important design language, such as barren summer card, Langman, Viv Omette, Mitsumoto Teruji and so on. We can see that the structural design of the clothing is rich in connotation, unique in expressiveness, deep and implicit in the design of clothing. Publicize The style is very well worth savoring. If we are not proficient in tailoring and structural design, our appreciation of the work will only stay on the superficial surface, and the design can only be an empty shelf and can not withstand scrutiny and trial.
Sewing is also the key to dress design. The various sewing skills and methods we do not understand will also affect our learning of structural design and tailoring. The way and effect of sewing are also part of the design. Different sewing methods can produce different appearance effects and even special texture effects. Some designers try to use the "sewing effect" as the design language to try new effects, which is very popular in sincerity design. This requires designers to be familiar with all kinds of processing equipment and special sewing machines in garment industry. Woven The processing technology is as clear as the palm of your hand, so that it can be used in design and application.
5. Clothing Design Theoretical and historical understanding
The primary stage of costume design is mastering some basic skills and skills. The most important thing for successful fashion designers is to have a design mind and keen creative thinking. It is far from enough to grasp basic skills and draw beautiful picture. Nowadays, the clothing design major of art colleges and universities all have clothing theory courses. Through these courses, students can understand the theoretical knowledge of Chinese and foreign art history, design history, clothing history and costumes aesthetics, and at the same time, broaden students' horizons, broaden their design ideas and inspire their design inspiration.
In particular, learning the history of Chinese and foreign clothing development, its long history of clothing evolution can provide us with many design inspiration. Ancient Egyptian style The ancient Greek style, Gothic style, Baroque and Rococo style are everywhere in the works of modern fashion masters. Only by understanding the history of the development of Chinese and Western clothing and understanding the evolution of modern clothing can we base our design history on the modern and predict the future. Understanding the changes in the development of Chinese and Western clothing will also give you a deeper understanding of the differences between Chinese and Western costumes. The city itself understands how the Orient designer should face western dress, how to embody the national style in design and how to win a place in the world stage.
6. Master the history of garment development and master style in twentieth Century.
Understanding and mastering the history of clothing development and the style of masters in second Century is a shortcut for fashion designers. From CHANNEL in the early twentieth Century to Galliano in the early part of this century, every designer has left us a constant beauty in the history of clothing: 20 and 30s. romantic Low waist and back dress; elegance and elegance in 50s; 60 and 70s rebel grotesque hippies / Punk costumes; 80s broad shoulders, loose body masculine professional women's wear; 90s glamorous lace and perspective dress. Only by studying the development history of clothing in twentieth Century can we understand the design style and artistic expression of the masters of that era and draw on their own costume design.
From 80 to 90s twentieth Century, the German designer Carle Lagrange was the chief designer of CHANNEL company. In order to reverse the plight of CHANNEL company and inject new vitality into it, Carle Lagrange first started with the design style of Xia Nile brand, so that he could write a paragraph on one side of CHANNEL's style in decades. After fully understanding the style and design history of CHANNEL, Carle Lage Phil changed the dull and monotonous CHANNEL suit, launched the 90s pastel and sexy CHANNEL suit, made the CHANNEL dress up again, and won the love of young women again, thus recovering. CHANNEL Brand vitality in the past.
It can be seen that every designer must make considerable efforts to make it possible. Design His works were recognized and successful.
7. Understand marketing and consumer psychology.
A successful designer should first succeed in the market and standardize his own design style and route according to the brand positioning of the company. Carle Lagrange was also a member of Xia Nile. Fin Croye, the chief designer of three famous international brands, designed the design for each brand, took the positioning of the brand as the criterion, and publicized 3 different brand styles, known as "talented designers".
Finally, fashion designers should show their value in the market. Only by truly understanding the market, understanding the purchasing psychology of consumers, mastering the true market popularity, rather than the rationalism promulgated in fashion magazines trend ) With the perfect combination of design and technology, and with proper marketing channels, the clothing can be accepted by consumers through sales, and truly reflects its value, so that the whole process of garment design is successfully completed.
The difference between young designers and mature fashion designers who just stepped out of the school gate is that the former lacks sufficient knowledge and experience for the market. As a beginner, you should familiarise yourself with your work in the shortest time after graduation or graduation, including brand names. style The market positioning, competitive brand profiles, the changing fashion design styles of different seasons, the differences between different cities, the acceptability of the targeted consumer groups for fashion and popularity, etc., should also be clear about when to launch new products, how to launch, and what price to be pushed out. After these practices and experiences, you can become a "proficient" in fashion design.
As a training institution for garment professionals, clothing colleges and universities should renew their ideas, emancipate their minds and open schools. Designers can combine business and teaching with enterprises, combine with market and brand, so as to train students' practical operation ability. In order to achieve this goal, I have made a great adjustment in the design course of the fourth years of clothing major taught at the school of art of Shenzhen University. The content of the course is entirely the job requirement of the designer of the clothing company, so that the students are familiar with it from the aspects of brand research, location analysis, design plan, style promotion, price positioning, and marketing plan. clothing Each working detail of the company will be completed in advance after the graduation of students to participate in social work. This will enable students to accumulate more practical experience when they graduate, which is welcomed by most enterprises.
At the same time, designers, as a fashionable profession, aspire to most people. The signing of designers and enterprises, the news of various conferences and fairs are much more concerned by the media. But behind this prosperity, some young designers also have some misconceptions, which is the only way for the designers to succeed. They think the designer's job is to be a fashion show. Model T station Congratulations on the flowers. In fact, designers often focus on market changes, constantly study and predict market popularity, and accurately grasp the positioning and style of the company's brand, because they are related to the future and development of the entire clothing company, and even the fate.
8. Computer skills
With the continuous penetration of computer technology in the design field, computer has become the most effective and fastest design tool in the process of design thinking and creation, especially in some formal clothing enterprises, such as clothing design CAD, clothing design CAM, etc. Design The use of printing and pushing software is very popular. Embroidery patterns and printing patterns are also accomplished by computers.
Fashion Designer To skillfully use drawing software such as PHOTOSHOP, COREDRAW and PAINTER, they can edit, modify and draw your graphics conveniently, widen your design expression and speed up design. Especially PAINTER, its huge drawing toolbox, a wide variety of brushes, highly infectious coloring effect and color filtering effect can make your computer design works attractive and more realistic. Look at this picture. Can you see it is drawn by computer? As an advanced and modern drawing tool, computer has its rich expressive power and extraordinary potential. Mapping The software is not only the needs of daily design work, but also the taste and pleasure of being a modern designer.
9. Observation and dedication.
As a person Fashion Designer It is very important to have a keen eye for clothes. Because in clothing design education, too much emphasis on basic skills and skills training, students often have weak market awareness, lack of clear thinking, keen observation and overall thinking ability. After graduation, they often can not adapt themselves to designer's work very quickly. How to host a brand design depends on the strong comprehensive ability of designers and the keen observation of clothing. This requires not only technical creativity, but also rational thinking to analyze the market, identify the location, plan, operate and purposefully promote the brand. So, how to make your brand style, make the target consumer wear fashionable, how to attract your customers, expand the market share, improve brand taste, increase the design content, get more added value, create brand Effect is the basic quality and skill that a fashion designer should possess.
In the fashion design industry, it is also necessary to have a dedicated spirit, not only regard it as a bread and butter for making a living, but also regard it as a career to pursue and love it. In fact, the word "love" is not excessive at all. Only when you put your heart and soul into it, can you get a generous return. In fact, everything is the same. In the early twentieth Century, Chanel began to design her hat and start her long journey. Fashion design After more than 50 years, she has always been active in the stage of fashion as a costume revolutionist. Until the last moment of her life, she was busy with her design in 70s.
Only keep the keen observation and love for clothing at all times. clothing With your dedication, you will move towards the direction of design master step by step.
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