H&M Limited Clothing Is Crazy, Hangzhou Consumers.

For hundreds of men and women in Hangzhou, this is an exciting dawn.

Yesterday morning, the Mixc. H&M When the gate of the special store just pulled up, the first wave of 20 men and women flocked to buy the Limited clothing "Lanvin for H&M" issued by the brand worldwide.

Despite the restriction of "one purchase per person per purchase" and "no more than 15 minutes per person shopping time", the women's clothing and accessories in this series were nearly 4 hours in the short span of 1 hours. Behind them, more than 200 consumers who started queuing up in the early hours of the morning were only too late to watch their minds.

Before 5 a.m., there were 200 long queues.

Yesterday Before dawn More than 4 points, reporters came to the Mixc, at the gate to see a dozen security guards to maintain order. The long queue of more than 100 people has been discharged from the shopping mall to the open air.

More than 5 points, and dozens of people came to join the queue. A staff member told reporters that he had ordered it. At 5 o'clock, more than 200 people were waiting in line. "I only heard about queuing for a house before, but I have never seen such a crazy person buying clothes."

In the open air at about 8 degrees in the morning, the reporters saw that most of the young people who came to queue were two or three people. Tide man "Handbags such as LV, CHANEL and so on can be found everywhere. Reporters learned that the top 50 were waiting for the night before, and had been awake all night. Many of them came from other places.

Miss Wang told reporters that she and several friends arrived in Hangzhou from Yiwu the day before yesterday. Two o'clock in the afternoon to Hangzhou, at 9 o'clock in the evening began to queue up in the Mixc, sleepless all night, is to get the heart in the morning. "Lanvin is a first-line brand. It is worth tens of thousands of dollars to bring friends back from abroad. This time, we will spend one thousand or two thousand yuan to catch up with the big ticket design issued by the limited number, and it will be worth a lot of money. If you buy it back, even if you don't wear it, you will appreciate it later."

Reporters saw that most of the queues were young couples and sisters, and many people had already shown various kinds of paramedes, such as Walkman, game machines, portable computers and even playing cards, in order to solve their boredom.

At 6 in the morning, the team finally came to the 2 floor and came to the counter. At this point, most people have been standing for three or four hours, many people simply sit on the ground.

In one hour, all the goods were sold out.

At 7 in the morning, the staff began to distribute biscuits, mineral water and so on for breakfast. At this time, the scene team has been from the front floor of the 2 floor counter to the gate, and two or three hundred people lined up to receive the number plate.

The reporter saw at the scene that the number plate that was snapped up was a bracelet wrapped in strips of paper and divided into 16 colors, each representing a group of people entering the shop. According to the different colors, it shows the beginning time of queuing people entering and shopping. After admission, each person can only limit 15 minutes, and each style is restricted to one.

Among them, the top 20 consumers are deep blue bracelet, they can get the first wave of qualification, shopping time from 8:05 to 8:20. Miss Wang, who succeeded in getting the blue bracelet, told reporters that she specially asked for leave from the unit and provided her own bedding. She queued at the gate 9 o'clock the night before yesterday.

As the gates slowly opened, the first wave of visitors cheered and rushed into the store.

A second wave shopper who stood at the door and witnessed the scene told reporters: "too crazy. When everyone went in, they basically saw the clothes, skirts and shoes on the shelves and grabbed everything immediately. In a few minutes, the shelves and clothes hangers were almost empty. Ten minutes later, there was no order at all.

15 minutes later, the first wave of more than 20 people returned to their homes, each carrying five or six big shopping bags, and second waves of people rushing in. An hour later, when the fourth wave of trophies crossed the store, the women's clothing shelves were basically empty.

More than 9 a.m., due to the sale of limited edition clothing in the shop, the counters quickly removed the blockade, and the crowd was able to enter the counter. At this point, sixth, seventh batches and even after the queue, because all the goods are empty, have to go back empty handed.

At the expense of sleep time, the team spent five or six hours in the end. However, the result was that many people were "furious" to tear off the original bracelet and throw it into the trash bin of the shopping mall.

"I slept for 4 hours last night, and I began to queue up in the Mixc at 4:30, but I did not expect to return empty handed." Miss Chen, who lives in the east of the city, told reporters dejected, "just came to know that the scene was so crazy. The top 20 were almost all queued up at 9 o'clock last night, so I knew I could sleep well at home."

"Impulse buying", some consumers regret it.

At 9 in the morning, reporters saw before the "H&M" counters that thirty or forty shoppers who had successfully encircled the encirclement and suppression were still holding trophies and did not leave in front of the door. The reporters found that some of them were exchanging unfit sizes, while others were "speculation" and "transfer" to the latecomers.

"At that time, all of us just grabbed it, the size was not suitable, and even the style did not like it. It was all paid out before trying it out. It turned out that some of them were not fit, or some were not good looking, and could only be exchanged with others or sold." A shopper who is trading is telling reporters.

At the same time, many people have already priced their own "booty" at the scene, and Miss Zhou told reporters that she did not rush to arrive. She tried to ask about the sale price of some spoils, and found that they had gone up a lot: "T-shirts with a price of 399 yuan, they sold 600 yuan, and the original price 1200 or so, they sold 3000 yuan. Sunglasses, bags, shoes, because the amount is small, the price increase is even greater. "

　　 However, reporters found that the success rate of "speculation" at the scene was not high. After all, all of us go to low prices and double the number, so many people can't accept it.