Ningbo: Hot Internet Market, Breaking Through 5 Million 500 Thousand

　 Bo Yang home textile sells 34 million 680 thousand of its single store sales day, ranking the highest in e-commerce sales. It made the home textile industry, which was not a major concern, moved to the stage in one fell swoop. At the same time, this is also the highest single brand sales record in Taobao mall. According to Taobao's data, Taobao's highest single day sales were 5 million 500 thousand yuan.

On November 24th, it was 34 million 680 thousand yuan for Bo Yang home textile, 14 million 500 thousand yuan for Tonlion casual wear, 11 million yuan for GXG men's clothing, and 3 million 500 thousand yuan for women's shoes involving fun. In the promotional activities held by Taobao recently, Ningbo's textile and clothing brands are thriving and reinventing Taobao's miracle.

Among them, the sales of Bo Yang home textiles to 34 million 680 thousand single day store sales, ranking high in the electronic commerce category sales champion, so that the previously not concerned about the home textile industry, one go to the stage. At the same time, this is also the highest single brand sales record in Taobao mall. According to Taobao's data, Taobao's highest single day sales were 5 million 500 thousand yuan.

Traditional textile and garment enterprises fight for online shopping market

"It never occurred to me that there would be such an amazing purchasing power. Almost every second, a set of" Bo Yang home textiles "was sold, and half of the products were out of stock. Jung Chuan Chuan, chairman of Ningbo Bo Yang Group, excitedly told reporters that "this year's total sales volume of Bo Yang home textile is worth 100 million yuan. It will definitely not be a problem. Next year, it will strive for 200 million yuan to 300 million yuan."

It is understood that Bo Yang home textile in the first half of last year to enter the online shopping market. Relying on powerful brand Advantages, make great efforts in products and services, provide perfect pre service after sale to consumers through online shopping mall. At the same time, in response to the quarterly Taobao activities, sufficient preparation for goods and vigorous publicity and promotion have greatly stimulated the demand of consumers.

Export oriented textile and garment industry is in a dilemma of shrinking profits. Reporters found that more and more traditional textile and garment enterprises in Ningbo have begun to find a new way to fight for B2C online shopping market.

In March of this year, Tonlion's official flagship store, the largest and most important clothing brand of Bo Yang Group, was officially stationed in Tencent. QQ Shopping Mall. With the diversification and popularity of QQ mall platform and the mature target consumers, we successfully achieved 0 to more than 20000 credit surges in the second months, and now we have reached 2 silver crowns.

In the same month, another clothing brand named "walstan" was founded by Bo Yang Group. Electronics In addition to selling online brands of Bo Yang, the company also sells clothing brands of other companies. In just a few months, sales amounted to nearly ten million yuan.

In recent years, the GXG men's clothing, which was rapidly rising in the clothing industry in Ningbo, officially opened its official Taobao flagship store in August 6th this year, with sales exceeding 16000 yuan on that day. 24 days later, the flagship store's daily performance exceeded 700 thousand yuan, an increase of nearly 44 times.