Phoebe&Nbsp; Philo&Nbsp; Rest For 3 Years.

British designer Phoebe Philo upgraded French brand Celine from "brand name brand" to "fashion brand".

After several years of "turmoil", the French brand Celine finally found a clear understanding of "cool girls" and can satisfy their designer, Phoebe Philo.

Look at the current popularity of British designers.

That's what happened on a Saturday evening.

A fashion media person attended the opening party of a brand new store and came to the Celine shop of Yi An City.

Walking into the store, the praise of "this beautiful and beautiful" and "Oh my God! Lovely!" goes on and on.

Yes, we are all close to "admire" the dress of the first "Resort" early spring series designed by Phoebe Philo for Celine.

The reason why Phoebe Philo's design is popular in fashion circles is that she is a designer who truly understands all kinds of women's needs.

Stylist Johnny Khoo said: "I do not like to use" cool "to describe her design, but she does have a clear understanding of what cool and chic girls want now, low-key luxury, first-class cutting, not too feminine and a direct but strong attitude!

IT Bag Guide

13 years ago, Phoebe Philo, 24, joined the French brand Chloe as assistant to its creative director Stella McCartney.

In 2001, Stella left Chloe to create its own brand, and Phoebe Philo took over the position of creative director.

She is widely regarded as the hero of Chloe's entry into the cool brand.

The design of high waist jeans, doll dress, wooden wedge wedge shoes and so on, caused cool girls to rush to buy at that time.

Later, the Paddington handbag (8000 Paddington handbags in the spring and summer of 2005, which had not been purchased on the shelves, had been pre emptied), and raised the fashion of IT Bag. Every fashion woman and female star had one hand, and Phoebe Philo was the leader of "IT Bag phenomenon".

In 2006, she left Chloe, and at the same time vanished from the fashion world.

When Phoebe Philo changed from helper to helmsman, from the popular pushing hand to the "unemployed woman", with 65 years of history, Celine, founded by French female designer Celine Vipiana, has undergone many vicissitudes.

American designer Michael Kors has been the creative director of the brand from 1997 to 2003, and has won fame and celebrity for her sexy and elegant image.

After that, Italy's Roberto Menichetti and Croatian Ivana Omazic failed to be recognized.

Celine is reduced to "inferior brand in famous brand".

Johnny Khoo said, "they are not successful.

Transmitting information simply

Last October, the Phoebe Philo, the first show for Celine, is undoubtedly the most popular fashion week in Paris.

Stylist Eddie Halim said: "in fact, the Celine series lacks" dramatic effect ", which is boring for the stylist.

But I can understand why it is so positive, because all costumes reflect a very simple sense of luxury. Designers are clever enough to use "simplicity" to convey her message.

Johnny thinks that it is wise to present the brand new Celine with "simple". He commends Phoebe Philo for taking us for granted as a "disguise".

He said: "for example, T-shirts that everyone wears, Phoebe Philo skillfully uses very soft leather to design.

Simple T-shirt, because of the use of two thin, soft leather sticky together, both sides inside and outside are smooth and comfortable, it is very different to wear. For example, many seemingly ordinary dress and shirt, plus some small sewing or stacking details, wearing a very three-dimensional sense, all of them see her carefully.

Another stylist, Jeremy Tan, held a different view.

He said, "I see many other designers in this series, such as Martin Margiela and Jil Sander's" shadow "," originality "is controversial.

It is too early to judge her ability in two series. If we look at her works in the next few seasons, we will know if she is "really worthy of the name."

Phoebe Philo said in an interview with the US magazine "Vogue": "I hope that most of the clothes I designed are able to wear for a long, long time.