The Secret Of Turning Losses Into Profits For Two Months
Part time job Shop It is not easy for a busy white-collar worker to run a business. It is not easy for a busy white-collar worker to run. A lot of shopkeepers are going through a long period of unconcern. Hu Li, the owner of the shop, is the same. But Hu Li, who was in a predicament, did not retreat. Instead, he changed the position and style of the shop decisively and succeeded in placing the shop online in two months. Turn losses into losses 。
Many white-collar workers, like Hu Li, always think about how to earn extra money. For the first time, Hu also thought of opening a part-time shop. As a fashion fad, Hu Li also thinks of doing the same as MM. Clothing sales 。 When I first set foot in the shop, Hu first felt that it was not easy to say "love you".
Net profit is low.
Hu Li's online shop has only been open for two months. At the very beginning, he looked for supplies, photographs and deliveries, and all of them took part in it. He often went to sleep in the early hours of the morning, and got up early every day to browse new trends of other businesses. In order to save the cost of customers, if it is a transaction with the city, Hu Lido personally went to deliver goods, although he was very tired, but at that time sold a lot of clothes, often a new product can be sold at the launch of 3~5, and often appear to be out of stock. But at the same time, many styles are not interested. Because of unclear positioning and low profits, they have sold more than 70 clothes to earn 200 yuan. Taobao stores have been losing money.
Good pictures attract people.
Shop products are not touchable. Besides price, style and quality, commodity pictures are the first impression. A beautiful picture is the key to attracting people's attention. This year Qingming, Hu Li came to Guangzhou white horse clothing wholesale city to purchase, she entered more than 20 clothes in the white horse, but did not sell for ten days. Hu Li believes that, apart from the high price factors, the style and quality of the products are still good, and the sales situation is not good. Another important reason is that the picture processing has to be good.
Later, Hu picked up a relatively good clothing manufacturer, modeled on magazines and Japan and South Korea website, made pictures of the manufacturers, and every day they had to tell the Sellers by e-mail directly. But for part-time shopkeepers, they can save a lot of trouble of taking pictures. "I feel that apart from the price, other cooperation is pretty good. After all, my small customer can not be too demanding."
Changing the shop site to break through the dilemma
Just opened, Hu Li's shop is still in a state of loss. Inadvertently, she found that Baidu had someone to open a shop. She thought that Baidu's operation was not as mature as Taobao network, but it might be an opportunity for the novice. Because Baidu does not have a crown seller, and a seller level with drills is rare. But the disadvantage of Baidu is that its popularity is far less than that of Taobao, and it is hard to attract popularity here. But for Hu Li, a part-time job novice, familiarity with online shop operation environment is the top priority.
According to the experience of Taobao, this time, Baidu has a business dress, positioning and image processing are better, Baidu has opened shop for over a month, business is much better than Taobao, every day can almost sell one or two items of clothing, the daily traffic volume is more than 500, but Hu also met with light traffic, no turnover problem, often someone filmed things, left a name address but never found anyone, the online shop's praise has not been seen. Apart from the popularity of Baidu, there is another important reason why customers are unwilling to pay with Baidu's BaiduPay. In order to develop these potential customers, Hu Li also accepts payment through other channels for those unwilling to pay with BaiduPay. However, Hu Li believes that the real potential customers are those who own BaiduPay, because BaiduPay can only earn credibility by paying with BaiduPay, and the reputation of online stores is the key to win popularity.
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