Cloud Management Mode Of Clothing Brand

In my view, business is practice, management is learning.

Practice management and leadership

No matter personal success or business success, there are few common paths to big success.

The success of an enterprise depends mainly on its operation.

If you look at all the successful people, their success is not how good management is, but how unique the business strategy is.

Management is not the most important factor in running a successful and fast developing enterprise; management is the most important foundation for a mature and stable enterprise.

Sun Zhenyao, former president of HP China, told his decades of management insights in his October 27, 2008 blog heart demon: the key factors for success: first, to develop competitive products (hardware, software or services), the second is to set up a unique mode of delivery of products (that is, business mode), third is to select suitable talents (from DNA or experience), and fourth is management leadership.

If we learn to do business, what we learn is only fur, because business depends on winning.

Japan's Liu Xia Jing UNIQLO suddenly rises in the Red Sea garment market. Why did he succeed? It's all weird. Liu Xia well is called the Japanese business eccentric.

In today's world where brands are emphasized, UNIQLO's clothes do not even have trademarks. No wonder they are totally unsuited to common sense and brand management. But he is successful and is a great success that management scientists can hardly understand.

How did Shi Yuzhu's online game succeed? He first launched a completely free game, which was totally out of line with the profit model of the game market at that time and was never a profitable mode. Then other network game companies including the biggest online games company were forced to follow up.

A rookie has not only been a great success, but has completely rewritten the rules of the game industry.

Are these business strategies different from common sense, can they be learned by learning? American management experts say, "find out what others are doing, and then do very differently with them."

A large number of empirical data show that business strategy is neither repeatable nor imitative.

Creativity alone is the driving force behind business success.

All the people who learn business know that the foundation of the success of an enterprise is the establishment of core competitiveness. In fact, in deep thinking, the word "core competitiveness" is not accurate. The so-called core competitiveness is actually differentiated competitiveness. What difference do you have is the basis for survival and development.

Differences are always contrary to common sense, so business masters have the confidence to make decisions. When everyone is against, cling to something that ordinary people can't understand.

This is a great risk, but it is high risk that brings high returns, so the winner is always the minority.

80% a self willed person thinks he is also an independent decision, but he often fails because of this. Truth and falsehood are a step away.

What ability and management ability depend on? What is wrong is leadership.

Many people think leaders can teach. In fact, leaders can not be taught. Leadership is a gift and self discipline.

But leadership can be learned.

The process of leadership training is a process of practice, and also a process of change. Through practice, we can improve our way of thinking, habits and values.

We can learn management knowledge which has universal application value through learning, but the unique business knowledge can not be acquired through learning.

Business depends on talent and discipline.

In the history of Zen Studies in the Tang Dynasty, it was the two way to practice.

South Dun's gradual approach to the North refers to epiphany and awakening, which are two different ways of awakening and awakening.

Epiphany is a sudden and immediate awakening. It is the realization of truth and truth through the second and second stages.

Gradually awakening is continuous practice, gradual realization, using various expedient methods, experiencing low to high stages, and then grasping the truth and realizing the true nature.

When the history was carried out in the northern and Southern Dynasties, Buddhism Zen came to the fifth ancestor.

Master hung hung taught at the opening ceremony of Huangmei in Hubei, with more than 500 disciples. Among them, the leader was the master of the great disciples, and Shen Xiu was also the heir of the Zen Buddhism.

As he grew old, he wanted to find an inheritor in his disciples. He told his disciples that they all made a poem (with Zen Poetry) to see who did it well.

At that time, Shen Xiu wanted to inherit his mantle. But he was afraid that he would do this because he inherited the purpose of his mantle and violated Buddhism's inaction. So he got up in the middle of the night and wrote a story on the wall.

The body is the bodhi tree, the heart is the mirror stage.

Wipe away all the time, so as not to cause dust.

It means to take care of one's mind and mind at all times and resist temptation and evil spirits through constant practice.

This is a mentality of entering the WTO, emphasizing the function of practice, but this understanding is not consistent with the epiphany of Zen Mahayana.

On the morning of the second day, when everyone saw that the family had said yes, they were all admired by the gods, but he did not make any comments after seeing him, because he knew that the show was not yet known.

At this time, the monks in the temple were talking about this valley. They were heard by a fire monk - Hui Neng Buddhist monk in the kitchen. When Hui Neng called someone to take him to see this town, one thing that needed to be explained was that Hui Neng was illiterate and he could not read.

When he heard others read this town, he said that the man had not yet realized the true meaning.

So he made a palace of himself and asked others to write beside the God show.

There is no tree in Bodhi, nor is it in the mirror.

There was nothing but dust.

It can be seen from this family that Hui Neng is a man of great wisdom (later generations say he is the reincarnation of the ten generation of the monks of the world).

This is a kind of attitude that comes out of the world. The main idea is that the world is empty. Everything in the world is nothing but empty words. If the heart is empty, there is no resistance to temptation outside. Everything passes from heart to heart without leaving traces.

This is a very high state of Zen. People who appreciate this realm are called enlightenment.

When he saw this town, he asked who wrote it, and the people on the side said it was Hui Neng. So he called Hui Neng and told him and other monks' faces: he wrote in a mess, nonsense, and personally wiped away the valley. Then he played three times on the head of Hui Neng and left.

At that time, only Hui Neng understood the meaning of the five ancestors. So he went to the Buddhist monastery at three o'clock in the evening, where he explained to him one of the most important Buddhist classics of Diamond Sutra, and handed it to him.

Then, in order to prevent God show people from injure Hui Neng, let Hui ran escape all night.

So Hui Neng traveled south in the night, and after 10 years of seclusion, he founded the Southern Sect of Zen in Shaolin Temple, Putian.

After second days of knowing this, Shen Xiu sent people to chase Hui Neng, but did not catch up.

Later, Shen Xiu became the protector of Liang Dynasty and founded the northern clan of Zen.

In the story of northton's growing up, the enlightenment and leadership ability are not as great as those of leadership. No talented person can only rely on hard training to improve leadership. Ultimately, whether he can grow up to be a big leader depends entirely on personal opportunity and discipline.

So there are countless talented leaders in the world who learn positive characters Mao Zedong and Hitler, none of whom can reach their heights.

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Learning management

What is management? It is a science. Science is technology.

Although management deals with people and contains elements of art, management is mainly technology, which can imitate, practice and improve.

Now, the most widely accepted is that management is divided into four basic functions:

1. plan: plan is the way to determine the organization's future development goals and achieve their goals.

2. organization: obey the plan and reflect the way in which the organization plans to achieve its goals.

3. Leadership: use influence to motivate employees to promote organizational goals.

At the same time, leadership means creating common culture and values, communicating organizational goals with employees and encouraging employees to set up a desire for excellence in the whole organization.

In addition, leaders also encourage employees who work directly with managers in all departments and functional organizations.

4. control: supervise the activities of employees, determine whether the organization is moving forward healthily, and take corrective actions when necessary.

For example, the staff in the organization are engaged in management, but not in leadership.

Management science is now a primitive forest. Modern enterprises manage various management theories, cases, tools, lean production, TQM, 5S, SixSigma, ERP, CRM, SCM, CPC and other management methods and ideas, so that management has become a fine scientific work.

Over the past hundred years, numerous management experts and numerous management tools have made it difficult for us to know which way to manage enterprises.

If managers do not have a systematic management idea and management system, they will feel good about meeting any management theories and methods.

Management, as a science, can be acquired through learning.

So how do we learn management? What is the Big Dipper that we think and manage? What kind of management methods and methods should be adopted at that time? And the traditional management classification can not let you have the Big Dipper that guides the direction of management.

I think the purpose of learning management is to form its own management system and management philosophy.

Those who have the ability are not afraid, and those who have principles are not messed up. In managing the jungle, we must have our own management principles.

The Beidou of management is Maslow's hierarchy of needs, and the big dipper of managing enterprises is Ding Xuefeng's hierarchy theory of enterprise needs.

We think demand determines behavior: all actions of man originate from human needs, and all actions of enterprises originate from the needs of enterprises.

All management ideas and methods can be classified, summarized and summarized based on the demand of enterprises as the logical starting point.

In practice, to achieve efficient management, according to the current needs of enterprises, choose the most effective way to meet this demand.

In this way, the clarity of management logic can be maintained without losing it in the management jungle.

Management can be learned, and leadership needs to be cultivated. Oracle CEO Ellison's speech at the graduation ceremony of Yale University in 2000 can fully illustrate this point.

Ellison's speech was dramatic.

At first, he said, "I, Allison, the second richest man on the planet, are a dropout student, and you are not.

Because Bill Gates, the richest man on the planet - for now - is a dropout, and you are not.

Because Alan, the third richest man on the planet, dropped out of school, and you did not.

A little more evidence, because DELL, the ninth richest man on the planet - his row is still rising, and it's a student, and you are not.

You are very depressed, and this is understandable.

You will need these useful work habits in the future.

You need this kind of treatment in the future, you need them, because you do not drop out of school, so you will never be the richest person in the world.

2000 graduates, you have been reimbursed, not considered.

I think you can sneak into the pitiful work of 200 thousand a year, where the payroll is signed out by your classmates who dropped out of school two years ago.

As a matter of fact, I am looking forward to my classmates who have not graduated yet.

I want to say to them, get out of here.

Pack up your things and bring your ideas back. Don't come back.

Drop out and start acting.

I want to tell you that a hat and a dress suit will inevitably bring you down.

Just as these security guards are about to get me out of this podium.

(at this point, Larry was taken away from the podium).

How can we explain the success of Ellison, a talented business leader? If we think that the most important thing in a business society is practice, because school education provides a relatively delayed reality of knowledge, school education can not provide the most successful path, and the value of management theory is not great for practice.

This explanation is obviously not perfect.

If we attribute the success of Ellison and Bill Gates to his gifted leadership, and the management knowledge we have learned in school helps us become excellent professional managers, the answer is very clear.

This can also explain the biggest drawback in Ellison's speech: Ellison is wrong. When most of us are not leaders of genius, we must rely on hard work to improve management ability and level, and then seek higher management positions.

If we do not have the gifted leadership and drop out of school and blindly start businesses like him, we can only fail badly.

Innovation is life.

Listening to the course of master management, we will be very excited when we listen to it. We have great ambition and fighting spirit to do great things. But after going back, it is difficult to imitate and apply.

"Learning from me is like death for me," revealing the only way for us to learn all knowledge.

This sentence comes from such a story: in the process of following Qi Baishi's learning skills, Xu Linlu, who was born with wisdom, gradually gained the true biography of the teacher. The reputation of "Dongcheng Qi Baishi" made Xu Linlu very proud and somewhat fluffy.

At this time, a sentence of Bai Shi's old man woke him up: "learning from me is like death for me."

Qi Baishi told him, "you are not as old as me. You have to learn my heart and not learn my hands. You have to learn the foundation of your teacher, but you have to change yourself. You can't be like a teacher.

Later, Xu Lin Lu remembered his teachings of "learning from my life, like my own being".

Qi Baishi's paintings, such as writing regular script, are simple and dignified, and Xu Lin Lu goes against the same way. He picturesque calligraphy and forms a unique style of freehand brushwork today.

Enter the door and burst out.

Similarly, we can not imitate others blindly. We must have our own personality characteristics and principles on the basis of learning others. Only in this way can we get a sky of our own.

Many experts often listen to stories of celebrities as inspirational. Behind a small story is the spirit of a great man, not just the story itself.

When I was young, I heard Edison learn to hatch eggs to hens. The story is not that we imitate Edison to hatch eggs, but tells us that we should learn to think about problems and ask why we cultivate the spirit of scientific research from an early age, so that we can have the fruits of invention and creation.

Everyone's study, work and life style are different. In their work, we should learn from others' advantages and improve themselves instead of "making friends in the East".

We must learn and innovate, and not only imitate and follow, but this will be our road to success.