Shishi Shoes And Clothing Enterprises Have Launched A Trend Of Changing Inherent Sales Channels And Patterns.

Shoes and clothing enterprise To achieve sales growth, we must rely on distributors at all outlets. "Although the distributors have made great contributions in the junior high school stage of their development, as they become more and more difficult to control, this is unfavorable for the long-term development of enterprises." Xiao Fu, manager of the planning department of Shishi Mu Lin Sen Shoes Co., Ltd. and senior industry insider, told me recently that how to deal with the relationship between headquarters and agents and distributors will decide the future development of enterprises. In recent years, stone lion Shoes and clothing enterprises set off a wave of changes in the inherent sales channels and patterns. From the overall results, these enterprises' transformation is successful.

"My current sales volume has reached tens of millions of yuan. With the continuous decentralization of the company, I will be more capable of getting goods." Zhu Jiping, general manager of Hubei Ji Rui Trading Co., Ltd., who came to stone lions to attend the order of the company, told the author that Tian Qiming, chairman of the company, hoped that he and his team would be able to win the total power of a certain area of the fort. "I am thinking about this." It is understood that since 2003, acting agent. brand In Xiaogan, Hubei, since the opening of the first AI tiebao store, Hubei Ji Rui commercial and Trade Co., Ltd. has 5 stores in an urban area, forming the trend of the other brands of men's wear. Zhu Jiping said that following the constant growth of the Swiss business, it is inseparable from the changing sales channels and modes of the company. If setting up a regional direct center and giving the right to distributors, dealers will have the sense of "master" and dare to expand. Last year, after he started the third generation terminal mode upgrading channel, he began to transform a shop in Yunmeng into a life hall. In June this year, the most popular cultural Road area in Xiaogan, the 500 square meters of the fort's flagship store is also being upgraded. "This year's sales volume can surely exceed ten million yuan."

Not only are the companies such as rich birds, sage, CABBEEN, the great emperor, and Saint fox, but many other brands are transforming traditional sales channels and patterns, such as accelerating the layout of "regional direct centers" and setting up direct branch offices. Mr. Chen told the author that after two years of reform, most of the brand shoe and garment enterprises of Shishi took the route of "regional direct center + provincial total generation" or "regional direct center + dealer" mode, which can maximize profits. Last year, when Shishi, a brand enterprise, saw a decline in the profits of channel agents, the company achieved an increase of 35% on the basis of existing regional direct centers and direct companies, effective adjustment of market operations, timely regional integration, plus emphasis on R & D and production, and improving the order accuracy of terminal distributors.

"Poverty is changing, changing rules, and general rules are long. Shishi enterprises are looking for vitality in change." The responsible person of Shishi quality and Technical Supervision Association said.