Internet Trading Market Is Nearly 400 Billion &Nbsp; Hangzhou Shenzhen Rush To Build E-Commerce Center.

In mid August, a Taobao in Shekou network Valley, Shenzhen. Women's wear Soon after the Fontbleau was founded, it gained more than 800 yuan risk. Investment This is also considered by the industry to be venture capital when Taobao first opened shop. Shop 。

Ma Yunceng said: "in the future, there will be a listed company in Taobao shop. This is not a dream."

And Ma Yun's Taobao, from 2003 to the end of 2007, sales exceeded 40 billion yuan, which took more than 4 years, while WAL-MART, the world's first chain retailer, took 29 years.

Nowadays, online trading has become an important form of trade in China. According to the statistics of Ai Rui net, the Chinese online shopping market continued to grow rapidly in the past two years in 2009. The annual online shopping market scale reached 248 billion 350 million yuan, an increase of 93.7% over the same period last year. The proportion of online shopping transactions accounted for 1.98% of the total retail sales of social consumer goods. Meanwhile, the scale of online shopping users exceeded 100 million.

The relevant departments predict that the national network sales will reach 400 billion yuan this year, and e-commerce will grow more than 35% in the next few years. However, according to the reporter's investigation, in the Pearl River Delta industrial intensive area, besides the rapid development of e-commerce in Shenzhen, the development of other regions is not satisfactory. Shenzhen is behind Hangzhou in the construction of the future international e-commerce center. Experts say that the next ten years will be the golden second years of the second great development of e-commerce. Once Guangdong loses this opportunity, it will lose an opportunity for the Pearl River delta industry to take off and accelerate.

Hot Shenzhen online store

A shop can sell 11 thousand and 679 pieces of clothing in a single season, and also create a Taobao record of 1 million 260 thousand yuan per day.

Located in Liantang, Luohu District, Peng Ji industrial district, a shop called "Ou Sha", is a rich online shop. To open its sales record, it is not unusual to sell tens of thousands of pieces. Thousands of pieces are common, and hundreds of pieces are basic.

In June 28, 2010, its official flagship store in Taobao mall broke through the 1 million 260 thousand mark, creating a Taobao single day sales record; in January 2010, it became a well-known fashion magazine "Ruili"; in August 2009, it boarded CCTV shopping street. It was only in October 2007 that it was authorized by Hongkong essa group to become the chief distributor in the mainland.

Unlike the online shop, the company started targeting the "brand" rather than the "miscellaneous army" route taken by other clothing stores. Its clothing basically is to fight its own LOGO, which is also the key to stand out in many fashion brands. Moreover, reporters know that they have their own board rooms, design teams, customer service plus more than 300 employees, and their own designs can be placed under the OEM factory, rather than just sellers.

Therefore, they can control costs and quality, which is why they stand out in many of the clothing stores.

CEO Zhou Yong, who is very confident in his own business, said: "she sells the same quality clothes as the famous brands at the price of 1/3 1/5, and the style design is more closely related to fashion and fashion."

Tony, a famous fashion brand professional manager in Shenzhen, told reporters that if clothes enter the store at least 5 times more than the ex factory price, they will be able to cope with the cost of shopping malls, discount season activities, employees and so on. Too many intermediate links need to be digested by terminal consumers.

Not long ago, a shop in Shenzhen, which was named Fontbleau in Taobao, got nearly $10 million in venture capital at the beginning of the store, adding more confidence to the sellers of Shenzhen online stores.

The online shop, located in Shekou, Shenzhen, was set up in June this year, with a registered capital of 1 million 600 thousand. The office women, aged 25 to 35, created a Fontbleau full of French style. The online store official told reporters that the shop was different from the company that built its own selling platform, and they were going to take another road: first, from the self created clothing brand, and the sale was mainly based on Taobao and patted online stores, and planned to build an online shopping mall specializing in its own brand women's clothing in the next 1 years.

In fact, Shenzhen sells more than clothing. Reporters recently found on Taobao search that only one computer in Shenzhen has 34324 sellers. Only one mobile phone has 39384 sellers in Shenzhen. Among them, the most popular online shop has recently sold more than 3000 smartphones worth more than 1100 yuan, with sales exceeding 3 million yuan. According to Shenzhen media reports, Taobao has nearly 30 sellers in Shenzhen.

According to the "2009 to 2010 China online shopping hot city report" released by Taobao in May this year, the sales volume of Shenzhen online sellers ranked second in the whole country from May 1, 2009 to May 1, 2010, accounting for 9.12% of the total in the country, just behind Shanghai's 12.5%, higher than Beijing's 7.78% and Hangzhou's 5.04%. At the same time, Shenzhen ranks the third largest city in China's online shopping consumption power in ten major cities, ranking fifth only behind Beijing, Shanghai and Guangzhou. {page_break}

Guang Hua calls for new channels of network

Since the financial crisis, e-commerce has indeed become a beautiful landscape.

However, unlike the booming online stores in Shenzhen, Internet sales in other parts of the Pearl River Delta, which are important bases for manufacturing, are not satisfactory. Wu Kai Li, President of Guangdong Federation of Commerce, told reporters that in recent years, the industrial production and marketing rate in the province has been around 97%, that is to say, at least 100 billion yuan of product inventory is produced each year.

Ma Yun, chairman of Alibaba's board of directors, once said, "Guangdong's enterprises will make no sales." He believes that the development of Guangdong in the past decades has been funded by Taiwan, Hong Kong and Macao, and the brand and channels are overseas. In the wake of the financial crisis, there are problems in overseas channels, and many enterprises have problems. Sales have become a short leg of Guangdong enterprises.

Wu Kai Li said that in the future, "made in Guangdong" should not only focus on "making" but not selling heavily, and opening up the broad market is the most important task in the future. If we make good use of e-commerce platform, we will play a greater role in promoting the sale of domestic and overseas products.

According to the reporters, Guangdong's "home gate" has grown into a number of professional e-commerce websites. For example, China's first plastic electronic exchange, Guangdong Plastics Exchange, is one of the best e-commerce exchanges in the province. The European steel network is one of the top steel and iron electronic trading platforms in the country. In addition to owning an online online trading platform to carry out steel forward contracts and spot online transactions, the European Union has also equipped with a perfect independent warehouse and logistics system to support the completion of the transaction. However, these two professional networks provide only convenience for PRD manufacturers to purchase raw materials, and can not provide a broad market for products made in Guangdong.

An official of the Guangdong information industry hall said that although Guangdong's e-commerce development is fast and its trading volume has increased by more than 20% per year, Guangdong lacks a leading e-commerce enterprise or trading platform with cross industry, global trading and matching functions. Therefore, the development of e-commerce is not as good as the Yangtze River Delta and Beijing Tianjin region, so the share is not large.

"Small and medium-sized enterprises like us have to rely on business super to sell their products to the whole country. On the one hand, they have financial pressure, but also face continuous pressure from wholesalers. On the other hand, they do not have marketing experience. This year's national network sales reached 400 billion, which is a big cake. Jiangmen Jiabao Sheng Plastic Hardware Factory Manager Zhong Xiaowen said.

Wang Huajun, deputy director of Guangzhou economic and Trade Commission, said that Guangzhou's professional market is still dominated by the traditional "three spot" trading mode, which still has a big gap with Guangzhou's requirement to build an international business center. The future will be the combination of visible market and virtual market. E-commerce can not only fundamentally upgrade and transform traditional transaction modes, but also effectively realize market business flow and logistics diversion, and solve a series of long-standing problems such as traffic congestion and environmental pollution caused by traditional markets.

During the "two sessions" in 2008, Wang Yang, Secretary of the Guangdong provincial Party committee, met with Ma Yun in Guangdong regiment and invited him to develop e-commerce in Guangdong. Today, the Alibaba headquarters in Southern China has settled in Guangzhou, and Shenzhen, Guangzhou, the two major cities are horn, Guangdong in the development of e-commerce.

However, Wu Kai Li said, "there is a strong manufacturing base. Why can't Guangdong local create its own" Ali grandpa "?

Losing the competition again

Wu Kai Li pointed out that Guangdong is a big trade province, and the traditional mode of order trade is indispensable. But with the advent of the information age, if the enterprises chase the static order mode blindly and keep up with the changing demand of consumers in the information age, they will be eliminated by the market.

Guangdong's e-commerce, which has lost its first gold for ten years, will lose another second gold ten years if it does not catch up with it.

Chen Haiquan, executive director of the modern circulation center of Jinan University, said that it is not enough to change the traditional channels and only rely on the development of other provinces. We should also make use of the mode of network marketing.

He said that the upward pressure on RMB appreciation and the appreciation of the renminbi will strike a heavy blow to Guangdong's export processing small and medium-sized enterprises. The export processing enterprises in Guangdong occupy 40% of the total economic volume of Guangdong province. The industrial transformation and export to domestic sales of these enterprises are imminent. In order to get out of Guangdong, we need to build our own e-commerce platform besides the famous online sales platform such as Alibaba.

According to the data, China's e-commerce service enterprises are mostly distributed in economically developed provinces and cities, of which 60% are in the Yangtze River Delta economic circle, and nearly 60% of the industry websites in the economic circle are in Zhejiang.

It is understood that in recent years, Zhejiang has contributed to dozens of markets such as Yiwu's small commodity market, Shaoxing Light Textile City, Yongkang Hardware City and so on, while Guangdong's small and medium-sized enterprises engaged in import and export trade have about more than 80 thousand, but the development of e-commerce is less than 10%. Zhejiang adheres to "promoting industrialization with information technology, promoting informatization by industrialization, taking a new road to industrialization", and promoting the comprehensive construction of "digital Zhejiang", making the overall level of Zhejiang informatization and the comprehensive strength of the information industry rank the top in the country. The level of information development ranks fourth in the country and the first in all provinces and regions, and has slightly exceeded the level of informatization in developing medium level national informatization index.

Shenzhen Dingsheng port business limited CEO Liu Jianping said, Guangdong's strong economic strength, but there are no well-known local leading e-commerce enterprises, nor have a strong sales network, Shenzhen online shop is also relying on others' Taobao. This situation is indeed embarrassing. Bill Gates once said, "in twenty-first Century, there will be no e-commerce or no business." Guangdong can no longer lose its opportunities.

Zou Sheng, deputy director of Guangdong Information Industry Department, said that Hangzhou is indeed in the front of Guangdong in terms of e-commerce application of SMEs, which is worth learning and learning from Guangdong. He believes that the transformation and upgrading of the Pearl River delta industry is imperative. The adjustment of industrial structure is inseparable from the development of modern service industry. As the sunrise industry in the future, the rise of information service industry will be an irresistible trend.

Bottleneck: network sales urgently need to solve transaction security problems

Jiang Lin, director of the Department of Finance and taxation of South of the Five Ridges College of Zhongshan University, said that Guangdong had little to do with hardware in order to develop e-commerce. The key problem is the lack of enterprise awareness. Many enterprises have questioned whether the development of e-commerce will help the development of enterprises. Small and medium-sized enterprises in Guangdong are mainly offline transactions because of their distance, technology, cognition and trading habits, which hinders the development of e-commerce in domestic sales.

Jiang Lin believes that in addition to understanding problems, the greater obstacle lies in the security of network transactions, because the domestic credit system is not perfect, and Cantonese businessmen are very pragmatic. "At the beginning, people did not trust much, and they paid more attention to seeing." Moreover, there is no need to engage in e-commerce under the idiomatic mode of production and post marketing. He said that the rapid development of e-commerce in Shenzhen is closely related to the local regulation of e-commerce.

Wang Youming, deputy director of the Shenzhen market supervision and Administration Bureau, said there are some problems in the e-commerce market. "The blurring of the main body, the main body of the network operators is not clear, and it is difficult to connect with the offline consumers, and the market order is chaotic, for example, it is easy to buy fake goods".

In order to solve these problems, the Shenzhen Market Supervision Bureau has built an e-commerce service platform. According to the introduction, building the platform will provide three aspects of information, one is the subject information and business status of the enterprise after registration, the two is product information, whether it meets the national standards and whether there is a case to be found; three, the credit information of enterprises, including consumers, can be queried, which forms the symmetry of information. For e-commerce enterprises, as long as they abide by the law, they will be able to stand out in the mixed market, which is equivalent to issuing an "identity card" directly. In 2008, the SME credit management center of China SME Association settled in Shenzhen to provide online credit management for SMEs.

Opportunities: the construction of several trade ports will bring opportunities to SMEs.

Hangzhou has long been known as China's e-commerce capital, and Guangdong also wants to build the Pearl River Delta international e-commerce center. Wang Yang, Secretary of the Guangdong provincial Party committee, believes that Guangdong is now facing critical juncture of industrial upgrading, and the success of e-commerce is of great significance to the economic development of small and medium-sized enterprises and Guangdong.

Huang Weiqun, Secretary General of Guangdong Electronic Commerce Association, pointed out that "the biggest advantage of Guangdong's e-commerce is that it is the largest manufacturing base in the country and even in the world. The number of small businesses accounts for 1/3 of the whole country, and the industrial cluster formed by the whole nation reaches 123, which is the biggest foundation for the development of the membership of e-commerce giants."

It was in view of the resources of Guangdong's small and medium-sized enterprises. In 2009, the Alibaba put forward a plan for the popularization of e-commerce. In 2010, it put forward that more than 25% of the investment will be put in the Pearl River Delta region to seize the e-commerce market in southern China.

In Zhongshan, the electronic information industry is already the first pillar industry in Zhongshan. Last year, the output value of the electronic information industry reached about 120000000000 Yuan. In August 27th, Kexin (International) electronic procurement and trading center, established in torch District of Zhongshan, aims to build a number of trading ports with online shops and integration, and develop a new generation of e-commerce. This new mode is composed of a large number of trade products, which integrates functions of shopping mall, logistics and distribution system, and establishes a professional trade and consumer experience base in the commercial center.

Ha Xueren, chairman of the new electronic procurement and trading center of Kexin (International), said: "the core value of the number trade port lies in the operation mode of combining traditional industries with e-commerce. Taking account of the convenience of online shopping and the safety of physical store shopping, several trade ports provide solutions for the modern business mode of collaborative development between online stores and physical stores. "

Wu Kai Li, President of the Guangdong Federation of Commerce, believes that the number of trade ports is deeply rooted in the real economy, forming a network platform and spot market binding interaction, electronic transactions and traditional transactions go hand in hand, the broad line of goods online and offline real economy combination, has broad prospects.

Kazakhstan said: "our traditional processing enterprises use the Internet to marketing, which is also a high-tech enterprise. We hope that the government will strengthen support in land, plant and loan. "