Clothing Prices &Nbsp; Happy Business Opportunities How To Become A Victim?

As the winter solstice approaches, the cold will slowly attack. Market In winter, winter clothes are in a prominent position. Careful, you will find that the same quality winter dress, which sold more than 300 yuan last year, may have sold more than 400 this year. Yes, this year. Autumn dress Most of the winter clothing prices have gone up. The most important reason is the rising price of raw materials. cotton The price has increased by 8 over the same period last year, and even reached 120% at its peak. Next year's spring and summer wear prices are no longer suspense. When you pay more for clothes, you may not know that in fact, all aspects of the fabric, clothing production and sales of the garment industry chain are not the profits of collecting profits, they are also the victims of rising prices, and their profits have shrunk.

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Autumn and winter clothing prices have increased, and spring and summer clothing will also increase next year.

Now the clothing store is the main role of autumn winter clothing, summer wear has either pulled out of the shop, or put it in the corner of low price processing. "Our autumn and winter clothing starts from August, and it is almost all shelves by October." Dongguan children's wear brand baby grass manager Hu Kui said.

　　 Local brand autumn and winter clothing price rise 10%

"The price of our autumn and winter clothing has only been raised a little this year, basically not up." Hu Kui said that because the company purchased fabrics earlier this year, it was affected by the crazy cotton prices this year, so there was no big adjustment in price. No price increases are only a few clothing brands. Many Nandu women's clothing and children's wear brands interviewed by the reporters in Humen say that the increase in autumn winter clothing this year is around 10%. In China, the growth of some big brands is much larger. Data show that in August this year, the average selling price of the O N L Y brand was 269 yuan / piece, up 49.6% over the same period last year; the average selling price of V E R O M O D was 336 yuan / piece, up 55.9% compared to the same period last year. Lining, the sportswear brand, increased the retail price of clothing products by 17.9% in the fourth quarter of this year.

　　 Spring and summer wear is expected to increase by 5%-20%

Although winter clothes are not on the shelves very long ago, clothing companies are already making a quick start to produce spring and summer clothing next year. At the just concluded trade fair, many clothing brands such as Ying Cai Mei, Zuo Ni, Yim min and foreigners, all say that the price of spring and summer clothing will increase by 5%-20% next spring. "We must rise, we will not earn money without rising." They said helplessly. The price increase they say is not the ex factory price, but the increase in retail price. Clothing wholesale markets such as the Yellow River fashion and Fumin fashion city have also risen in price. The original wholesale price of a sweater of 40 yuan is now sold to 48 yuan.

　　 Manufacturer's response

Price rises are difficult to survive.

Due to the rising cotton price of the most upstream raw materials, the clothing industry chain has been seriously injured.

Fabric manufacturer: I'd rather cancel the order to avoid losing money.

Qingfeng cloth is located in Humen international cloth trading center, mainly selling linen, nylon and other chemical fiber fabrics. Tang Liying, the company's boss, said that their fabric prices rose by 50%-60%, but profits still shrank by 3. "Too many customers are hard to accept." The current growth rate is very intense for customers. Fabric orders have fallen by 7 in the past 3 months. On the one hand is the reduction of customer orders, on the other hand, the company has voluntarily pushed away some orders. The reason is very simple. For example, when the customer orders the fabric in September, the actual production of the company is in October, and by October, the cotton price has soared by six or seven. So in September, many fabric manufacturers were very cautious when taking orders. Tang Liying introduced that the original order would even cancel the contract and would rather give the penalty.

Clothing enterprises: rising prices are difficult to offset cost pressures

After going down, clothing companies have to raise their clothing prices after buying expensive fabrics. But raising prices is not easy. Hu Wen, director of marketing, said that consumer loyalty is based on price and quality, and consumers have accepted your current price. If suddenly the price increases dramatically, customers will be lost. Therefore, many enterprises next year's spring and summer wear increase is only 5%-15%, which is far behind the cost rise. In addition, it also includes the power generation cost increase caused by sluice restriction and soaring prices, and the rising of logistics cost. In this regard, many enterprises seek simplicity in the design style, in order to reduce the use of cloth, while reducing the quality of cloth, as far as possible to reduce costs. A series of measures can not completely offset the pressure of rising costs. "We can only compress profits." They said helplessly. Hu Kui introduced that the profit margins of the grass grass will be shrunk by half.

Clothing to consumers is through retail outlets. "Clothing prices rise, customers buy less clothing, our total profit is less, but operating costs, water, electricity, labor is increasing." The owner of a clothing store said.

Consumers become the last link of the chain, and eventually buy the clothing that price rises, pay more than a few dozen yuan or more. {page_break}

　 Probe into

Cotton production reduction and hot money speculation

Pushing material prices on Plateau

When it comes to the driving force of clothing price increases, clothing companies are targeting the cost of raw materials. Since September, Hu Kui, the manager of the grass baby company, has received fax fax from the fabric supplier every day, and some suppliers even send it every two or three days.

　 Fabric price increase of at least 50%

Hu Kui calculates that in recent three months, the average price of fabric has increased by at least 50%. For example, he said, a winter clothing children's clothing with a tag price of 300 yuan, the cost of production is about 50 yuan, of which 35 yuan is fabric, buttons and other raw material costs, production costs, losses and other expenses of about 15 yuan. So if the cost of fabric rises by 6, it will cost more than 20 yuan. Every time the supplier said the price increase, the company basically accepted it.

"We can't raise the price any more. We'd rather not have clients, but I still have to mention that we can't do business at a loss." Tang Liying, owner of Qingfeng cloth industry, said.

　　 Cotton prices rose by about 80%.

When Tang Liying expressed his intention to raise prices to customers, the upstream suppliers of the company were also constantly raising the prices of raw materials. The upper raw material of the fabric is yarn. "10 mid late to early November, yarn price in the morning, a price in the afternoon!" cotton yarn prices even rise 3000 yuan / ton a day.

The raw material for cotton yarn is cotton. Cotton price has been reduced to 26000 yuan per ton after the emergency regulation of the 7 sector in November 8th. But compared to the beginning of December, the increase was still about 80%.

For cotton prices skyrocketing, China cotton association related personages analysis, the financial crisis has affected the enthusiasm of cotton planting, cotton sowing area has been greatly reduced, and this year, the demand for orders recovery has increased greatly, and the supply is in short supply. Meanwhile, abnormal weather this year led to a reduction in cotton production. The speculation of hot money has pushed up cotton prices and has become a consensus in the industry.

　　 Public response

Online shopping + wrong season buy sweater + panning shipment

In the face of the rise in clothing prices, some consumers also tightened their purse strings. They bought four pieces of clothing every quarter and reduced them to two pieces and three pieces.

But not all of them are passive responses. Many people also take the initiative to change the original way of buying clothes. In Changan, ah Qing works on a monthly salary of about three thousand, there is the habit of shopping. Although there has been a habit of shopping in Taobao, but for clothing, she has been afraid to easily buy online, first, it is difficult to grasp whether it fits well, the two is quality can not be seen at a glance. But the rising clothing prices of the store forced her to become a net panning. Recently, she has bought two pieces of clothing through Taobao, which costs more than half of the price. "Although there are unsuitable risks, it is a lot cheaper and worth taking risks."

With the development of the Internet, many famous clothing brands have begun to open stores on the Internet. Some netizens even went to the store to try on clothes first, then bought them online, and the shopping malls became the fitting rooms.

Humen has a large number of wholesale clothing market, although there are also rising prices, but the price is still cheaper than the retail market, but the quality is uneven. If the demand for brand is not high, there is a pair of eyesight, and a strong ability to bargain, then it will be able to buy cheap clothes at a low price.

The wrong season buying is also a way to save money. Lotus recently bought a del Hui T-shirt for his boyfriend. Because of the season change, the price of the original 150 yuan was finally won by only 80 yuan.