How To Rationalize The Operation Of Apparel Group Buying Website?

More standard is the inevitable trend

Group buying network is currently showing a lot of uncertainty, which has a lot to do with its short time and immature development, and there are no fixed modes of operation and management.

With the further development of group buying mode, all aspects will be gradually standardized, and large-scale shuffle is inevitable.

It is difficult for a pattern to last for a long time. Just like Taobao started to develop, some shops were created, some shops failed, and the development of this new market was promoted continuously.

With the maturity of group buying mode, the threshold will inevitably become higher and higher.

Not long ago, a credit rating and rating standard for group buying industry will be released to the public at the end of the month. This is also the first third official credit rating given by our official group buying website.

First of all, the use of identity strength credit three level certification.

The first is to examine the business registration status of the group buying website business enterprises, and to approve the authenticity of their existence; secondly, to examine its performance capability, that is, the company's strength evaluation; and the third is the opening credit record, including paction records, paction scale, customer service ability and other indicators.

It marks the era of China's group buying industry entering a "proven card" era.

In addition, according to the survey group buying network, including the number of opening sessions, sales volume, sales volume, visits, complaints and so on, set up a website that can represent the strength of the website.

At present, the daring people who are eager to join the group buying network should be cautious and introspection. Choosing their own strengths and combining their own cognition of the network and the resources around them is particularly important. The group buying network is not very suitable for the college students who do not have much experience. Now, B2C's e-commerce website must turn to the vertical group buying of the industry. It is easy to handle its inventory through the form of group buying.

This is also a channel.

In view of the new and upcoming group buying stations, we need to pay attention to the following aspects.

1, learn to combine horizontal and vertical.

Small clothing group buying website needs cooperation, each website will have different user groups positioning, each website has no ability to maintain the new product group purchase release every day, so we can share resources with each other and earn our own reasonable profit.

2, there are resources to see the possibility of vertical group buying, for example, familiar with the clothing industry friends, in the clothing season change, shop or factory discussion, clearing the nature of group buying, general clothing change season than the fact that the season change to 1-2 months in the morning, the profit of the season products, I will not say.

3, after the group purchase, the guidance and service tracking of the business should not be followed by a single hammer. It is necessary to analyze the success rate of the group purchase with the shopkeeper, the consumption growth brought by the group purchase to the merchants, the word of mouth, and so on, so as to make the business profitable.

In order to support your group buying in the long run.

4, increase the word-of-mouth and credibility of the website. It is best to run your group buying site with the company and provide the group purchase with the seller.

Group buying network is currently smoky, and the market will be very mixed. It will soon cause the industry to wash the dishes.