100 Thousand Also Can Not Buy The Successful Experience Of Open Clothing Store.

First of all, a point of view: selling clothes is selling styles, many styles and fast updates, so that we can firmly grasp the customers.

For example, the clothing of the Volkswagen brand is Spain's ZARA brand, the world's first sales volume, second is HM, their common characteristics are many styles, fast update, ZARA's new products from design to production in pportation to the shelves and then to the next shelf, the whole process is 12 days.

HM is 21 days, and the average time in the world is 2 months.

There are thousands of styles in the shop, and every day there are new shelves.

Commodity discount rate is short because the cycle is short, the discount rate is very low only 5%, the world average level is 25%, so that we have made more profits and substantially reduced the inventory rate, so the discount rate is low, and the storage cost has been reduced.

There is an old saying in China that "goods are rotated".

For example, two, the buyer bought the satisfactory clothes in the store, or did not buy them. As long as he recognized your store, he would say "when did I have a new notice" when he left the shop, and the old customers often called the store to ask "do you have new models?" when the store only got the new models, they would call the customers everywhere. We got a lot of new models. Let's try it quickly!! no new customers would have no customers. The store would be a stagnant water. Finally, it would go to recession and then close.

Second point of view: there is no Zhu Geliang in the world, no one can predict what kind of best seller.

The trend of change is like a woman's mood, which makes people unpredictable and changing. Even though Zhu Geliang is still alive, there is no way to predict what the market needs, what color and style are best sellers.

No designer, marketing guru, salesperson can confidently say that my goods all achieve 100% sales and achieve zero inventory.

To sum up the above 2 points, we come to a conclusion that the 12 words are the eternal truth of getting goods: many styles, quick updates, more money and less quantity.

Friends will ask: how can we design more styles, update faster, get more money and get less quantities? Are there any specific criteria? What is more important is how to achieve it?

I'll tell you the standard first.

What is the style: 30 square meters shop, the first opening shop has 200 - 300, the standard is 10 square meters about 70 - 100, to achieve such a standard, even if the style is satisfied.

What is called fast update: update is fast, new weekly accounts for 20 - 30% of the total design, the new monthly accounts for 50 - 70% of the total, with an average of 5 - 8 new products on shelves every day, such a standard is called update fast.

What do you mean by getting more money and less quantity? Choosing a confident color in the same price code, selecting 2 yards in 3 yards, 4 in 2 colors, 40% in 100, and only one in 60%, so that you can get less quantity.

By comparing the above criteria, have you done it? I believe that if you do, then my experience of getting goods is not worth 100 thousand.

The key content of this article will show you how to achieve:

First of all, I tell you: if you follow the traditional way of purchase, you can not achieve it, if you do not grasp the online purchase, you can not achieve it.

Example 1:

Traditional way of purchase: I am in Changsha, where the purchase place is in the wholesale market of Guangzhou, and it takes 2 days to purchase goods from Guangzhou every time, and the travel cost is 800 yuan, and 2 times a month.

15000 yuan per month, the purchase of 30 thousand yuan per month, the total replenishment of 20 thousand yuan, the total purchase of 50 thousand yuan, the total cost of 4 days, travel 1600 yuan; in each 2 days is the journey, after eating, rest, after the road, you have 10 hours in the wholesale stalls to choose clothes, you went to 20 stores, many wholesale stalls must be homogeneous color code, or else do not sell, and ultimately you choose to shop in 4 stores, you enter each of the 10 styles, the size of the clothes, total you enter the style of the trap, the clothing of the year; your monthly purchase of the total pattern is the money.

It accounts for 30 - 40% of the total style of your store, because you only have 2 days, and each wholesale stall is only 20 - 30 new models, you can choose about 10 styles, there are still many stalls not satisfied, or only like 2 - 3, the amount is too small, the seller does not sell you, the amount you take is very large.

You keep looking at the goods in 20 shops all the time, and finally get goods in 4 stores.

And because you spend 2 days and 800 yuan, if you do not take 15000 yuan, you are not cost-effective, your shop is also not sold.

You can't go to Guangzhou many times, because your time cost and travel cost are even higher.

So you can't meet the standards mentioned above; {page_break}

The above example tells me that the cost of your purchase is 800 yuan, the time is 2 days, and the purchase cost is 15000 yuan.

When you are not in your own store for 2 days, your store turnover decreases, and your desire to see the store is 30 times the average salesperson's desire to see the store.

Once you enter 15000 yuan, you increase the risk of backlog and fail to achieve the above standard; the main reasons for failing to meet the standard are: high cost of time, high cost of travel, and many entity wholesalers need uniform code to get goods.

The 6 advantages of online purchasing make you realize standards and bring you strong competitiveness.

The Internet is changing the world, reducing costs, improving efficiency, and subverting traditions. This is the same reality. In twenty-first Century, if you do not have Internet knowledge, you will be eliminated by society!

1, save time;

2, save travel expenses;

3, no homogeneous color code restriction;

4, very low (foreign trade costumes are 500 yuan from the batch, the first time the amount of approval is not set up) the amount of approval, in the physical store if you purchase only 500 yuan, it will see the shop face, and was seriously driven out;

5, the lower wholesale price (because wholesale website does not need to rent the wholesale market stalls, white horse first floor top hand fee 2 million, monthly rent 10 - 200 thousand, Humen rich people top hand fee 500 thousand, monthly rent 5 - 100 thousand, thereby reducing the wholesale price).

6, there is no need to invest 15000 yuan in one time.

Online purchase, you can completely purchase your own Internet according to your time. According to the sales situation and feedback from customers, you can purchase daily, you can enter 500 yuan, and you can enter 2000 yuan, which greatly reduces the backlog risk. You can browse hundreds of wholesale websites at home and choose freely in tens of thousands of styles.

Today you place your order on the wholesale website. Tomorrow you will receive the clothes on the shelves. If you sell, you will continue to replenish the goods. There is no way to sell them. There is no backlog risk.

Fully realize the standards mentioned above; pform the 6 major advantages of the Internet into the strong competitiveness of our stores, and effectively control the backlog risks.

Q: online clothing can only be seen in pictures, not touched and not tried. What should I do?

Answer: most of the wholesale websites carry out the first sample pick up method. You choose 5 clothes to check the quality, fabric, workmanship, style and upper body effect of the clothing. You will be satisfied with the receipt, keep the cooperation, and be satisfied with all the refund and refund.

Q: how to identify cheater websites?

Answer: first, look at the starting time of the website, try to choose a website that runs for more than 2 years, then search for website name, telephone, account + fake, cheater and other information to see if there is any bad comment on the website before.

Second, check the wholesale website's express delivery list, the wholesale website will deliver the invoice number on the website, you copy the odd number to the courier company website to check if the shipment is genuine. If the shipment number is false, be careful; third, closely observe the website for a period of time (7 to 20 days) to see whether the website has new updates, update the information, do not update the website to be careful; fourth, look at the wholesale price, if the wholesale price is low, this may be a trap. Use Baidu search to query the past information of the website.

Liar is also exist in reality and network. If you don't greedy for petty advantage, you will not be fooled by careful screening. If you shop fraud, you can't discriminate it. Because the website will be posted on the Internet, people will be screened more easily than the entity store.

Of course, there is no evil comment, it is a liar, there are also reasons for guests, the reasons for peer competition, as long as you pay attention to it will not be cheated.

Market value remains to be created by you and me. Wholesale websites and retailers are all in common. The wholesales website colleagues maintain the integrity and healthy development of our wholesale website is the foundation for your survival.

Let's work together to speed up in twenty-first Century and make every effort!