Ma Yun: B2C Entrepreneurs Don'T Blame &Nbsp; &Nbsp; Taobao Won'T Stop Waiting For You.

December 4th, red sweater, and black shirt, just came from Shanghai by train.

"Somebody gave me advice, Ma Yun is all yours.

But Ma Yun believes that big enterprises will never block the pace of Internet innovation. Microsoft has YAHOO after that, Google after YAHOO, and Facebook after Google.

"Whether Alibaba or today's Internet, the future will be defeated by small and medium-sized websites. After being defeated, China's Internet will have hope."

"Without Baidu today, there will be a thousand degrees tomorrow. Without QQ, there will be JJ tomorrow."

Ma Yun said that few people in the Internet industry can lead three years of coquettish development. This is the inevitable development of social history. "We will sweep away 50 or 60 years later, and 80 and 90 will surely wipe us out."

Is that right? That's the way it goes from generation to generation.

Ma Yun also believes that all entrepreneurs will encounter various problems. They should not give up and be grateful and awe.

"Do not think you have caught a chance, you will seize the second chance.

Pick the easiest and happiest things to do, and remember not to find the most important things to do.

Ma also commented on the relationship between the government and enterprises: "every time the government says that it starts targeting policies in some place, I do not think they are reliable.

It's just like the development of a lot of places. This industry has developed very well. Suddenly a mayor is a leading group. This is a bad thing. It's not good to take the time to open a meeting in three months.

In Ma Yun's view, today, the public welfare state of mind, business techniques to do business, if the business mentality, public service, that is basically a mess.

In the past year, the Alibaba's Taobao network has pformed from the C2C site of small and medium sellers to the B2C business city model. Ma Yun said that Alibaba is serving small and medium enterprises. The Taobao network is for the consumer, and the consumer does not care whether you are a big seller or a small seller.

However, Ma Yun still feels pain for fake goods. "Fake goods are not accepted by local public security bureaus. They are sent to the industrial and commercial bureau."

I do not have the right to destroy it, "he explained." there are counterfeit goods on the market, but it is the easiest to find on Taobao. "

The following is a record of Ma Yun's speech.

Ma Yun: Thank you! Thank you for coming to our webmaster conference. I just got off the train and came from this Shanghai. Later I had to catch a plane to Beijing.

Good morning, I heard this meeting. There is such a meeting in Hangzhou. Today is Saturday. Thank you for trusting Alibaba. Thank you for trusting PHPWIND to come to Hangzhou to attend the webmaster conference.

Why do I actually come to this meeting? Because I feel that all of you here, all the stationmasters here, are the hope of China's Internet.

Why Alibaba wants to be a small and medium-sized enterprise, and Alibaba wants to be a Taobao. It is very important that we started our business ten years ago. We found that many entrepreneurs, like us, always want more support and understanding, but there are not many people who help them.

Today, I think all of you here, in ten years' time, will surely be born more Tencent than Tencent, more Baidu than Baidu, and more Alibaba than Alibaba.

In the morning, someone in Shanghai asked me a question. At present, the three big mountains of China's Internet have suppressed the development of small Internet enterprises, and asked me how to see it.

I told you at the Internet Conference in Shenzhen that everyone's advice to me is that your Taobao network has broken all our innovations, making our e-commerce B2C unable to do that.

I first tell you a bad news, Taobao will not stop to wait for you, Taobao will be bigger and bigger, bigger and bigger.

But if I tell you a good news or a view of myself, the villagers will be rich if they do not fight the landlords in the village.

How to develop the Internet and how to develop the human society? Let's think about the development of technology. When we saw Microsoft in the last century, we felt so horrible that we could still develop such an enterprise like Microsoft. We hate living in this era.

There were later YAHOO and Ebey, or even later Google, and then there was Facebook. Were they robbed of them and easy to dry?

With sina NetEase, there is no Internet company, and today there is a new generation. I think both Alibaba and today's Internet will be defeated by small and medium-sized websites. After being defeated, China's Internet will have hope. This is not the spirit of the Internet. The spirit of the Internet is more open, more pparent, more shared, more responsible and more globalized.

So I think I am here to learn from you. I do not want to say hypocrisy about you, because your creativity today is beyond me, but it is hard to start a business. Many people want to start a business.

I think 100 people start a business, 95 people are dead, probably not heard, 100 people are 95 people died, and 4 or 5 people are you watching him die, maybe only one person can survive.

This person lives not only because he is smart, competent, diligent, but also has many opportunities, that is, Thanksgiving in the support of society, good times, good friends, good investors and good customers, but also awe, social changes, many development is not what you can imagine, it must be more complicated than you think.

Many people want to learn today's Tencent, today's Baidu, today's Taobao, I think you spend ten years ago eight years ago Alibaba and Taobao, Baidu.

I believe you have a lot of grievances and grievances. If you haven't come to the bottom of your business, you will encounter the problem of management today. You will encounter the problem of funds tomorrow, and you will encounter other problems the day after tomorrow. We have all met with our generation of entrepreneurs who have encountered these problems, but we have not given up.

Someone asked me where luck came from, and from luck to luck, how to seize it, and to have reverence, do not think you have grasped one chance, you will seize the second chance.

Pick the easiest and happiest things to do, and remember not to look for the most important things to do.

Instead of finding the deepest wells in the desert, you dig seven or eight wells with water and dig a strategic well.

Every time I have a hunch, every time I say it, today's house, tomorrow's Internet must have you in it, or not you, but the people next to you.

Many people want to learn from Bill Gates, learn from Ma Huateng and learn from Ma Yun. I don't think Bill Gates and I are your examples.

I don't know if I should learn from Bill Gates. I find that the real example is right beside you. All the entrepreneurs look at the old man next door so happily. Why is his colleague so comfortable?

In the eyes of small businesses, what I see is hope, what I see is confidence and what I see is the future.

When your company is big enough, big companies are suffering from big companies. KPI, profits, competition, IPO, financing and so on are getting more and more trouble. Don't complain when they embark on this road of entrepreneurship. No one who complains of success complains.

If you don't complain, you will succeed. So today I would like to say a little less. I want to have an opportunity to communicate with you. We can learn more from each other in asking questions and communicating. I suggest that next is not our own chatter. We have five or six questions. We have any open questions.

Any question can be discussed.

Thank you! {page_break}

Ask Ma Yun link:

Question: Alibaba, Taobao and Taobao have allocated so much money to our webmaster, thanks to Ma general, thank Ali.

Second formal questions, I don't know very well that Ma is not the first time to attend such a webmaster meeting. The first question I want to ask is what is the initial feeling of Ma chief to our local webmasters? Second, what are the suggestions for those who live at the bottom of the Internet Ecosystem?

Ma Yun: first, I want you to thank me. I feel flattered. I really feel that when I was a Alibaba and a Taobao customer, no matter what other people think of us, I really feel that when I do this idea, I would like to talk to Alibaba and Taobao customers. Thanks to these webmasters, when they just competed, without the support of small websites and webmasters, Alibaba would not survive. Today Taobao is bigger and should do some thinking.

All the work was not done by me. It was done by all engineers of Taobao and Alibaba. Today, the development of Alibaba has exceeded my ability. Many people praised me on the Internet. Why are you so strong?

Sometimes when I listen to my colleagues, I didn't understand what they were talking about in the two days when I opened the Alipay meeting. I was very nervous. I knew it would be so complicated two years ago that I might not have done Alipay.

The ignorant are fearless and the technology is so complex. What kind of work do I do? Sit there and observe carefully, listen carefully, whether we violate our mission and values, and whether we have violated our promise to do this.

Including the development of Alibaba and Taobao, I told Xinhua Li, President of the Xinhua news agency, that my team and I were successful without any reason or reason. In China, we have succeeded, we must be thankful for this era, be grateful to the Internet, thank everyone for their support, and hope that we can do more things in return, so we think so that we can do things like this.

The money is given to all of you. It is the income of everyone's work. It has nothing to do with me.

You think of yourself as the lowest level Internet ecosystem. You think the bottom is the lowest level. You think the highest level is the highest level.

I think stationmaster, you are the top of the Internet, because you see hope for us.

The innovation and creativity of all of us here saw the Internet saying that we can still have companies surpassing Tencent, surpassing Taobao, surpassing Alibaba, and having a chance to compete with Google, and can also produce enterprises that surpass FaceBook in China.

Ten years ago, who was optimistic about Ma Yun, who was optimistic about Alibaba and who was optimistic about Taobao?

I am not the first time to attend the stationmaster conference. This is what I stand on the side like you. I went to various forums ten years ago eight years ago. I sat there listening to others, not to get what to listen to, to listen to others' successes and failures, and to reflect on what I was going to do.

When you learn others' success, you must spend a little time learning how others failed. What mistakes do you have? The webmaster only you believe you are the webmaster. Only if you believe you can affect many people, can you affect many people.

What is the latest popular word is how big the heart is, how big the stage is, how big the stage really is, how big your stage of responsibility is, how big your stage is, you are willing to take responsibility for a person, you are yourself, you are willing to take responsibility for ten people, you are the manager, you are willing to bear the responsibility for millions of people, you are the mayor, you are willing to shoulder the responsibility for hundreds of millions of people, you are general secretary Hu.

I hope it will take time and pay a lot of money. When these prices come, you will be able to, not everyone can, but there must be someone in this house.

I think I respect you, because you are much stronger than we are. The hope of China must be on you. And we are relying on gestures to maintain, Taobao should not fall, Alibaba should not fall, and you say we are still developing, just growing up.

Thank you!

Question: localized e-commerce is an important trend in the future. What I want to know is what is the action of Ali's whole system in the future? What are the opportunities and opportunities of the small and medium-sized webmaster in the process?

Ma Yun: I want to tell you that four or five years ago, I couldn't remember a meeting of which Alibaba made a very important decision. To discard the imperialist ideology, Microsoft had imperialism. Four or five years ago, we talked about the development of the Internet, what is imperialism, that is, you grow up or I destroy you.

So you can't do this and society will not progress.

To have the spirit of responsibility, pparent and open, there must be three WWW, that is, three wins, the first win is the customer win, the second is the price you win, and the third is the partner's win.

In the past, our Internet was still relatively traditional. I made a website to win customers.

Customers also make money for me.

But today what Apple sees for us is cloud computing. What is the whole Internet? The core idea is that third parties come in and let more partners win.

So in the four year, we planned to wipe out the imperialist ideology in Alibaba. Instead, we developed faster. We positioned ourselves as an opportunity for us in the era. We can hardly develop e-commerce in the United States. I think so.

It's not what I said today. I said in the United States four or five years ago that e-commerce in the US is hard to develop because the business system in the United States has developed so well that the whole credit card system and the branch system of WAL-MART are all very good. However, China's credit system is too poor, and the logistics system is so poor that e-commerce has become a leading infrastructure in the future.

Just like our telecommunications cables are doing poorly, our mobile has become the biggest part of China.

So I think those of us are too lucky to have such a thing.

There is an opportunity to participate in the construction of such an era.

I was imagining that I was going to do China Mobile twenty years ago. The people never imagined that they were very hard and capable, but it was definitely the era that gave them the chance.

Today, can we be a sole proprietor? How can we develop the whole e-commerce system in China, and become the whole China's e - commerce hydroelectric coal system? This is our ideal!

In other words, because Taobao has done B2C and C2C, we can not do it. This is an excuse. Failed people always make excuses, you can adapt to it, use it, make good use of it.

The Internet era has just started, the era of e-commerce is just beginning, so we share with you. Six years ago, I said that if Taobao could be twenty years later, after thirty years, you could still account for 30% of the market, you are 70% of the market today. You hope to be 30% of the market, so that more e-commerce and enterprises will grow up because of you. This is the idea of Taobao, which is the idea of Ali.

Some people say that there are many fake goods on Taobao. I am not painful. I am very miserable. Some people buy fake goods, but they will not curse the sellers. Instead, they will scold Taobao. They sell fake products on the market, but they are easy to find on Taobao.

The fake goods were not accepted by the local public security bureaus, sent to the industry and Commerce Bureau, and others, I have no legal right to destroy them, but there are more ways than difficulties.

So this is our challenge, and it is useless to complain. So the development of Internet today, maybe the local e-commerce, the e-commerce of the industry, understand the region better, and get closer to the users. This may be the hope, and we strive to do well in the environment.

I think this is an opportunity.

Do not hate Taobao, do not hate Ali, do not hate Tencent, do not hate Baidu, today there is no Baidu, tomorrow will be 1000 degrees, no QQ, tomorrow also has JJ.

Therefore, few people in the Internet industry can lead the three years of coquettish, wait, the people in this room will subvert these people, this is the inevitable development of the society.

We will wipe out 50 or 60 years later, and 80 and 90 will definitely wipe us out.

Is that right? This is the case from generation to generation.

{page_break}

Question: what do you think is the next generation of mobile Internet opportunities?

Ma Yun: everyone will ask me where is the next opportunity? Where is my next opportunity? Where is the next opportunity you create for your users? This solves your first problem.

What opportunities do you create for your local website? What opportunities do these things create for you?

There is no doubt that in the morning, both Rong and Zeng have mentioned that I agree that cloud computing and arcs will create greater opportunities, making entrepreneurship more convenient, safer and cheaper.

Do not think that this is an opportunity, everyone is the same, but everyone has to ask himself, what value and value have I created for the user, and the value is the biggest.

Companies have to ask a question, what do customers want? Customers need not service, but experience.

I often say in the company why the customer is not satisfied with my service, but the customer is just satisfied with your experience.

20 girls without expression and affection welcome you at the door. What is your experience? Unique value, what unique value you bring to your customers.

What value does my staff bring to the team? What value does your architecture and website create for the society? What is the difference between me and myself?

What can we do on a large platform? It is very difficult to achieve detailed and specific services. Alibaba is positioned in infrastructure. There is no way to carry out all kinds of details, professional services, local services, you can.

And earn more money than we do. My thoughts in these ten years are always the same. If I can earn a dollar from everyone, I have ten customers who can earn ten yuan, and you can earn three yuan for each customer. Your customers are not as many as I am, but you earn more than I do.

Now e-commerce is just showing a small front tooth, and the industry website has no exposed small incisors.

Others say that flies look beautiful on the glass, but they can't get through it. This is how they want to find a way.

The opportunity you see is seen by others. I think so. I don't know if I have answered your question.

Question: in the first half of, Taobao released a data. The buyer from Shanxi is the first in the country. We also made a survey in the local area. The number of sellers in the city is only about more than 100, only two in the two stars, and only three in the crown.

I heard just now that we would build a platform. As you said earlier, you will help us not see the opportunity to find opportunities. In some places in Zhejiang, we have also done a special meeting of the Business Council. I would like to ask, when the e-commerce is so developed today, when Taobao has swept the country like this, does the Alibaba have any special support plan for the underdeveloped areas in the mainland? Second, are there any constructive suggestions for them? What aspects should they develop?

I've also looked at some schools, and I don't know much about PhpWind.

Is there any more targeted plan?

Ma Yun: we are not a government. Every time the government says that we should start targeting policies in some place, I think it is basically not reliable.

Just like the development of many places is very interesting, the industry has developed very well, suddenly a mayor to become a leading group, this thing is not good, only three months to take time to open a meeting, this thing is not good.

I think to be an enterprise, today's enterprises should take the mentality of public welfare and business practices.

If the business mentality is used, the way of public service is basically confused.

I think to help others, we need to be strong first.

Thanks to the trust in the Pearl River Delta and the Yangtze River Delta, we trust all the buyers and sellers of Taobao in the development of Taobao. I do not think Shanxi is an underdeveloped area. There are many users in the underdeveloped areas.

I just came back from Inner Mongolia. I asked Inner Mongolia where there is a 4300 km border line, how to help Xinjiang, Yunnan and Guizhou. This system is unified. Taobao has been entangled for a long time. The position of Alibaba is around the mission. It is a business that is not hard to do in the world. Taobao is promoting the development of business civilization.

At first, they were trusted by many small sellers.

Today, the big sellers of Taobao mall are also up. Taobao has become a helpless little buyer.

I think in the eyes of Taobao, there should be no difference between small enterprises and big enterprises. There should be no distinction between private enterprises and state-owned enterprises. The difference between foreign enterprises and domestic enterprises is only the difference between customer service and the integrity of enterprises.

In other words, there should be no difference between poor areas and non poverty-stricken areas.

Why are the other places in Yunnan, Guangxi and Chengdu more developed than Shanxi? People must look for opportunities and make this opportunity to do well.

I have a friend who was doing business when he first started making Taobao. I said you put it on Taobao. He said this broken thing could not work. Last year, he came to see me. I said it was a little late.

If we are right, the trouble is very big, 1% of the people oppose me, 3 million people are against me.

We began to support the mainland, and the field also said that we supported you in the past. You are now breaking the bridge? You have supported the people in the coastal areas, and the people in the mainland have said that there is no public interest in it. So it is not easy. The only solution is to help the consumers around your mission, help honest, hard working and diligent enterprises, be good at catching investment opportunities, and be those who create these opportunities for a long time. This is the opportunity for us to create in this era.

When we are done, we will spend more money to help other places, or else I will die myself.

It is not because we need money for Taobao that we need to make big businesses, Taobao needs money, we do all kinds of Yangtze and Pearl River Delta areas, but we need to provide consumers with real good things and help hard working places to do better.

In fact, Shanxi has done a good job. I respect and respect anyone who works on the Internet. I will ask myself if I will do this today. I will certainly do it, but I am not good at it. Really, they are very smart.

Question: I don't call you Ma Zong. I think you are our mentor. I call you teacher ma.

I may have achieved a certain scale, but it has probably reached a ceiling by reaching 120 million. If I want to compete with companies like Alibaba and Tencent and Baidu, my idea now is that I am sure to die in this way.

But I also think that if these giants want to subdivide local websites, they will kill us. We are still waiting for death.

I think we are going to seek death, or sit here waiting for death? Then, then the question is, if it is a local industry website, most of the webmasters are personal, with limited funds, a certain scale and capitalists to contact with us, we can blend some funds.

I remember Ma used to be Sun Zhengyi of Softbank, giving you some money, but if you only need a small part, do you think more money or less money?

Ma Yun: Thank you for your question. Frankly speaking, I am more nervous when I am a tutor. Actually, we are all entrepreneurs. I have been away from you for several years. I am more lucky than everyone. Maybe our team is suffering the same pain as you are. The outside understanding of me is not true through the media.

Many people passed away and passed away. You said waiting for death or finding death. If the three giants are killed in the industry today, they will die. If they do not develop, they will die.

The same is true for us. The development of Taobao and Alibaba is just waiting for death. Chaotic development means seeking death. The problems faced by small businesses and big enterprises are the same.

Everyone knows what your life is like, what you want, what you have, and what you want to know.

A shop was set up for 180th anniversary weeks. I was curious to run in and saw an old lady and an old man opening a small shop. Our family members of the world rely on this shop. The Royal emperor has eaten my pastry, this sense of satisfaction and happiness. I think why I am exhausted.

There is also a story of Starbucks. It is on a London street in Oxford. There is a very busy commercial area near the street. There is a very small facade in the middle, which sells cheese, which is like the salt sold in China, and it has no money to earn.

The old man of Starbucks ran in and saw an old man cutting the cheese. He was curious to ask if you could afford the rent of your shop. The old man answered that he first bought 21 pounds of cheese and then answered me. Then the young man extended your head to see that all the storefronts on the street were mine.

Our generation is buying another shop and house, which is all rented out. Our whole family relies on this. My son is still making cheese outside the city. Later, he will bring the freight over.

The people's daily is definitely not the most profitable newspaper. I think doing well is the most important thing.

Man is the more than 30000 day's journey. After a very happy time, I will do it again. I don't want to drive the company so big. You look like this now.

So there are big and small differences. Sun Zhengyi's millions were really the first time. I saw a lot on the Internet now. You Ma Yun had a benefactor and found a "good man to help you". You asked Sun Zhengyi if I was his noble person, or he was my magnate, and how much money he invested, the four or five became my family.

So I never managed to pay more than 2 million yuan, and gave me 5 million dollars for the first time. I was stunned. I don't know how to spend it. My colleague can do it.

We are slow to make sure that money is wrong before we start making mistakes, and so is the company.

You have to understand that if you want to be Bill Gates, you want to be a big company.

Today, to think clearly, I think the old cheese seller is very happy. When he has the chance to become a Tencent, don't give up, but most of us don't have the chance.

Ma Yun: I thank you for your trust in PHPWIND and Alibaba. When the state-owned enterprises are a major part of the market economy, the country's economy will have hope.

Our Alibaba is to do what the webmasters are unwilling to do, what is impossible to do well, we Alibaba do this thing well.

And the logistics industry has to do, have to do things, and do something bad, we can do it.

The stationmaster died, and we will soon die.

So Ali cloud, hope Rong total, all wireless support, Ali's construction can make all people do it, your 20 million has been quite amazing, 10 million, 20 million, a small Gang earned it, amazing, how to do better.

If you make money, our Alibaba will make money by doing so. If you do not earn money, we will feel embarrassed when we earn money from Alibaba.

All of our webmaster earned money, Ali cloud has to consider making money.

These are the results. Making money must be the result. What contribution have I made for others?

I would like to thank you for coming to the time, I want to go to the airport, to go to Beijing, there are many friends waiting there, I hope you can often come to Hangzhou, Alibaba, Taobao, Alipay, Ali cloud, and not very cool YAHOO China, it will be better, you believe that he will get better, it will be better, the child is praised.

So all the stationmaster here, thank you! I hope to see you next year.