Analysis And Market Report Of Women'S Clothing Industry Released By China Apparel Association

The global financial crisis has exposed major imbalances in the world's real economic structure and become increasingly close with international contacts.

It has also been impacted unprecedentedly.

The adverse factors such as the reduction of orders and the rising cost have gradually surfaced in the glory of past achievements, to a certain extent, hindered the speed of industrial expansion.

An important part of the export oriented processing enterprises has encountered a huge survival crisis.

After more than a year of efforts by the government, industry and enterprises, the overall stability and recovery has been achieved. However, the contradictions and problems that caused the crisis have not been fundamentally changed. This determines that China's women's clothing industry is facing new opportunities and new challenges in the post crisis era.

2010

Development characteristics

Changing consumer attitudes and strengthening brand awareness

With the development of new industries, the improvement of educational level and the development of multiculturalism, the economic strength of young women is constantly increasing. People's consumption concept is also changing, and brand awareness is more intense.

The market is fragmented to satisfy different consumers.

Modern consumers dress to be individualized, pursue their own style and perfection, and choose what they like.

It's a fashion.

Most women are willing to dress to express their cultural level and taste.

The female consumers of all ages are right.

The requirement is also higher and higher.

This makes the market more fragmented, such as the public.

And so on, there are special design and other personalized services to meet the needs of women at different age levels, different economic status and different cultural backgrounds.

Rapid rise of enterprises

The positioning is more clear and subdivided, and the brand effect is more obvious.

In recent years, with the rapid development of women's clothing market and the gradual intensification of competition, a number of women's clothing brands with considerable strength have emerged in the market, and the industrial clusters with obvious regional color have been born.

The trend of scale, scale, fashion and personalization is more and more obvious. Women tend to be more casual, diversified, personalized, fashionable and branded.

Fierce competition in the market

More and more foreign women's clothing brands are speeding up in China.

Have poured into the Chinese market and occupy the leading edge, the United States

Shops are also opened in Beijing and Shanghai.

With their increasing efforts to expand the Chinese market, the competition for women's wear market is becoming increasingly fierce.

Women's clothing enterprises generally have such problems as high inventory, slow turnover speed and homogenization of products. At the same time, consumers' loyalty to women's clothing is low, and the market share is not stable, which makes Chinese women's clothing enterprises plunge into the whirlpool of price war and promotion war.

The market competition pattern of Chinese women's wear industry is changing rapidly from the past price competition.

And competition environment.

In addition, clothing enterprises have increased production costs, sales declined and profits have thinned this year, and market competition has become more intense.

Multi brand groups continue to grow.

Garment enterprises are gradually entering the capital market, and capitalization operations are carried out through reorganization and merger.

At present, many brands have been extended.

Chinese women's clothing enterprises are moving from single brand to multi brand and multi category to realize brand strategy.

Multi brand and multi category are based on the diversified development of consumer demand, and determine the differentiation and differentiation of brand positioning, so as to drive sales growth.

Domestic brands have three brands and more enterprises have white-collar, movie, winner, art, Hui, impression, Song Li Si, Shu Lang and so on.

Current China

Main problems

Facing the international competition in the Post Crisis Era

International brands have accelerated the layout of the Chinese market, and this influx will certainly have a certain impact on Chinese national brands.

International brands, especially international brands, have gained popularity and influence through their long-term development. Through the increasingly extensive cultural exchanges at home and abroad, the brand and culture are organically combined, and the impact of western culture on the domestic market is impacted.

The rise of competitive countries in foreign trade processing

Southeast Asian countries and relatively developed areas in Africa are striving to build the textile and garment industry into people's livelihood industry and foreign exchange earning industry.

China's labor costs have begun to be at a disadvantage, coupled with the appreciation of the renminbi and international price competition and other factors, China has lost its advantages in the traditional trade dominated by foreign trade. On the other hand, the trade barriers (technical barriers) in developed countries in Europe and the United States have not been completely eliminated, and the growth of China's export products has also been limited.

Intensified competition in the domestic market

The clothing industry has directly solved about 11 million of the jobs in China. The employment related to garment industry related to agricultural products, textile processing and manufacturing, garment circulation, and market service industry is as high as 100 million. It is a pillar industry in the national economy, and is a traditional export earning large household, which concerns social stability, people's livelihood and quality of life.

So many practitioners also show

Low entry threshold and low technology content bring more and more competitive pressure.

The brand concept of operators should be promoted.

It is one of the more thorough reforms of the system. The pure market competition has brought significant changes to the people's dress index of happiness. However, the quality and the quality of the practitioners are also restricting the development of the women's clothing industry.

Industry organizations urgently hope that practitioners will truly recognize their brands, care for their brands and develop their own brands. The core of culture is truly concerned about the intrinsic value of brand culture, with the core of cultural communication as the core and brand marketing as the means to create a genuine national brand.