Home >

Liu Yun: Google Will Push Video And Banner Ads To Make Up The Search Share.

2010/12/8 11:11:00 67

??? 日本語 Fran?ais English 中文

Google Liu Yun Releases Video Banner Ads

Liu Yun, vice president of Google Global

Since March of this year

Google

It has been more than 8 months to announce the pfer of its Chinese Web search business to Hongkong site.

Yesterday, Google engineering and Research Senior Vice President Alan Eustace (Alan Eustace) revealed that Google China R & D personnel loss rate is very low, even in very difficult times, engineers still choose to be with Google.

Eustace made the above remarks at the Google (Google) innovation forum held in Beijing yesterday.

This is also the first large-scale technology seminar held by Google in China since the "Google quit China" incident in early 2010.

For Google's high-profile holding innovation forum, insiders believe that in a sense, Google's policy in China has been repositioned and has been implemented. The next step is to resume the sales and R & D level in China before March this year.

According to the data released by Analysys International, according to the calculation of revenue, the share of Google's Chinese search market in the third quarter of 2010 has dropped from 35.9% in the fourth quarter of last year to 21.6%.

However, Google vice president in charge of sales and operations in Greater China

Liu Yun

In an interview with the British financial times, he said he was optimistic about Google's business prospects in China. "We still have a good traffic volume, and revenue growth is increasing."

This is the first time the company has commented on the commercial consequences of the move after the Google China website jumped to Hongkong.

Liu Yun said Google China is actively expanding in other websites.

Release video

and

Banner

This business is to compensate for the loss of part of the search market share after the withdrawal of the mainland market.

Liu Yun said, "in the past 12 months, China has become one of Google's largest markets in the world, and is still growing rapidly."

The "display" in Liu Yun's mouth is not a text search advertisement on the side of search results.

As we all know, Google's main source of revenue is text search advertising.

The so-called text search advertisement refers to a text advertisement link returned to the result after the user type the search keywords, and the user can click on these links to access the advertiser's website.

On the whole, text search advertising is more concise.

The display ads occupy larger space in the webpage, usually with banner ads and pop ups. Many advertisements also add video and animation elements.

But Google CEO (Chief Executive) Eric Schmidt (Eric Schmidt) said in July this year that display advertising will become Google's "next development opportunity".

Liu Yun said he thinks the scale of China's display advertising market is much larger than that of search advertising business.

In addition to showing advertisements, Google also hopes to attract Chinese companies to publish advertisements in other Google websites, which is called export business.

Liu Yun said that this business will account for a large part of Google's revenue in China.

1/3 to half of Google's revenue in China comes from advertisements made by Chinese companies on Google's foreign websites.

In addition, Liu Yun said that the number of R & D and sales staff in Google China was unchanged from last year, and is still recruiting new staff.