The Price Of Cotton Is Strong And &Nbsp Is Strong; The Development Channels Of Home Textile Enterprises Are Ingenious To Deal With.

Rising all the way cotton Recently, the high jump has hit the biggest decline in recent years, falling by 25%. The fall in cotton prices, coupled with the arrival of the four quarter sales season, brings vitality to the home textile industry.

On the author's visit, most home textile listed companies said that this year's orders increased significantly compared with last year. Although cotton prices have risen, the price of textiles has also been raised, and there is no problem in operation. The cotton price of Xinjiang came to a close on the 24 th. The main contract of Zheng cotton has dropped from 33720 yuan to 25000 yuan per ton. In a short span of 13 days, Zheng cotton has set a huge drop of 25%. Analysts believe that the current round of cotton prices plummeted mainly two factors. First, the government's series of control measures. On the -10 day of November 8th, for three days in a row, Zheng merchants sent seven successive notices to prompt investors to invest cautiously while the state was in the process of investing. cotton The supply is also increasing.

According to the people's Republic of Urumqi Railway Bureau, according to the arrangement of the relevant departments, by the end of December, the railway should ensure that at least 1 million tons of Xinjiang cotton came out of Xinjiang, which has exceeded the amount of cotton used in China for one month. "Xinjiang cotton is now sending at least 300 vehicles per day, almost unprecedented." Analysts said that due to the early growth rate too high, in the case of intensive policy, profit funds fled quickly, resulting in a sharp fall in cotton prices. According to fried cotton guest description, the current round of cotton fell too fierce, especially on the 11 and 12 days two days cotton is closed at the limit, the cumulative decline of two days has reached 12.51%, in accordance with the 8% provisions of the exchange two points, 11% margin calculation, if it is on the 10 day more single full warehouse overnight positions, next two trading days more than 12% decline enough to burst. Some analysts pointed out that at present, the contradiction between supply and demand of cotton has not been effectively resolved, and its price is unlikely to fall. Cotton prices are stabilizing at the level of 22000 yuan / ton. The domestic textile industry has huge consumption space. Cotton prices have been rising rapidly this year, breaking through 20000 yuan / ton mark, up nearly 50% from 14000 yuan / ton in the same period last year. Affected by soaring cotton prices, bedding increased by more than 30%. Autumn winter clothing Prices have also risen.

A home textile listed company told the author that cotton prices have risen, and that the prices of cotton products have also risen, so that the price of cotton can be transferred to the downstream. The rise of cotton prices, such as bedding and other home textile products, has not hamper the sales market. Many consumers still buy Bedding, and the traffic of shops is still very large. Although cotton prices have risen very high, dealers and consumers alike believe that prices will continue to operate at a high level, and cotton quilts are residents' necessities, which has led to "boom in supply and demand" under the background of high prices. Yang Zhaohua, President of China Home Textile Association, made a working report at the five executive director meeting of the China Textile Association. In its report, it pointed out that in 2010 1-8, the home textile industry had overcome the impact of rapid increase in raw material prices and labor costs, and consolidated production and marketing exports to the momentum of development. Production efficiency was further improved, and profit margins and employment rates continued to improve. According to the statistics of National Bureau of statistics, 2536 home textile enterprises above Designated Size reached 1-8 yuan in gross industrial output value in the month of 1-8, an increase of 25.1% compared with the same period last year, and the delivery value of export was 35 billion 384 million yuan, an increase of 17.66% over the same period last year. The main business income was 129 billion 140 million yuan, up 25.37% over the same period last year.

The profit margin is 4.63%. According to the consumption habits of developed countries, 3 categories of clothing, household textiles and industrial textiles consumption (according to fiber consumption) should account for 1/3 of total market consumption. But China's clothing consumption accounts for about 65% of the total, while household textile consumption accounts for only 23%, and household consumption accounts for less than 1% of the total consumption expenditure per household. From the actual gap between home and abroad home textiles consumption and the future development trend, China's home textile industry has great room for development. According to CIC consultant, the consumption concept of Chinese textile products is gradually changing. With the gradual improvement of the design and technology level of our enterprises, the huge consumption potential of the home textile market will be released. In the textile industry, it is suggested that the rapid development of home textile sub sectors should be emphasized in the textile industry. China's home textile is growing in a scale driven way. American experience shows that home textile consumption is in a period of rapid growth when the disposable income per capita is 1000~5000 dollars. Over the past ten years, China's home textile industry's gross output value has been growing at an average annual rate of nearly 20%. In the coming years, with the continuous progress of China's urbanization process and the increase of wedding age couples, the domestic textile market will continue to grow, and the industry leading enterprises will have double opportunities to expand the market share and increase share.

Nowadays, China has entered the acceleration stage of consumption. The clothing consumption expenditure of urban residents is far higher than that of rural residents. In 2009, the per capita clothing consumption expenditure of urban residents in China was 1284 yuan, while the per capita clothing consumption expenditure of rural residents was only 233 yuan. As a result, home textiles and other growing industries are favored by the market, especially the consumer company, which is expanding its sales channels to the three or four tier cities and rural markets. Some analysts believe that the growth of disposable income of residents needs the promotion of national policies. It is expected that the relevant policies will be introduced in 2011, which is the final driving force for the textile and garment industry, and the biggest benefit of the plate in 2011. Brokerages also generally believe that the property transactions of the 70 major cities in China are stable, and the price volume of some two or three tier cities is rising. China's continued urbanization process and consumption upgrading will provide strong support for the needs of home textile industry.

The "brand" has driven the home textile industry to enter the growth period. After the cotton price has skyrocketed and the textile products have been passively raised, many textile enterprises have realized the advantages of high-end products. Xu Bohua, chairman of waltay international textile, believes that if the enterprise wants to continue to survive, it has to change direction, improve product quality, develop new market, and expand profit space as much as possible. "Facing the price bottleneck of textile raw materials, enterprises should speed up industrial upgrading, increase product innovation, develop products with high added value, and strive to seek development path of innovation, which is the key for enterprises to survive in adversity, and also the foundation for the development of textile industry." Sun Huaibin, director of the information center of China Textile Industry Association, said. At the 2010 Home Textile Forum in China, Wang Wei, deputy director of the consumer goods division of the Ministry of industry and commerce, said that the state ministries and commissions will focus on regulating speculative speculation of cotton and other raw materials, and support the channel building and independent brand development of textile leading enterprises and brand enterprises. Wang Wei said that the Ministry of industry and Commerce will speed up the transformation of manufacturing in China from "processing and manufacturing" to "design and manufacture", and guide the powerful foreign trade enterprises to extend the industrial chain to a more high-end industrial design chain and lay a foundation for later domestic and international sales channels.