2010 China Fashion Circulation Mode Innovation Forum Held In Luzhou

In December 8th, the 2010 China Fashion circulation mode innovation forum was jointly hosted by the Circulation Association of China Textile Industry Association and the Luzhou Municipal People's government. It was held in Luzhou, Sichuan.

The forum converged on the leadership of the government, industry associations, and domestic Commerce Circulation scholars, logistics and supply chain management experts have conducted in-depth discussions and exchanges to explore ways of innovation in China's fashion circulation mode. The forum also released an analysis report on the competitiveness of garment industry and Commerce in Southwest China.

In recent years, with the transformation of the development mode of enterprises, the development of garment industry has begun to change from technological innovation, brand innovation to circulation mode innovation. In today's product homogenization, marketing homogenization, fierce competition in the garment industry, product distribution channels are quietly changing. At the same time, the brand cultivation and market service capabilities of various professional markets have been continuously improved. The specialized market has become an advantageous platform for brand enterprises to expand their market channels. In addition, the emergence of circulation mode such as large channel providers, large agents and multi brand channel operators has provided favorable conditions for the channel expansion of garment brand enterprises and foreign trade to domestic processing enterprises, and dredged the context of enterprise channel expansion. At present, the pace of transferring the textile and garment industry to the central and western regions in the southeast coastal area has been accelerating. The professional market in the second tier cities has also been on the rise, and the trade and circulation industry has shown new vitality. To this end, China Textile Industry Association circulation branch specially organized the "2010 China Fashion circulation mode innovation forum".

At the forum, Yang Donghui, vice president of China Textile Industry Association and honorary president of Circulation Association of China Textile Industry Association, pointed out that in recent years, with the rapid increase of land cost, energy cost and labor cost, the development of resource intensive industries and labor-intensive industries has been restricted, and the pressure of upgrading and upgrading of industrial structure has increased. It is imperative to transfer the textile and garment industry to the central and western regions in the southeast coastal area. This is an important opportunity for the development of the professional market in the southwest region. Large scale industrial chain transfer needs a long process. Building a good investment environment is the most important task in undertaking industrial transfer effectively. The professional market in Southwest China should undertake the undertaking with a good investment environment, break through the channel of trade and circulation, and promote the textile and garment industry to achieve structural adjustment and industrial upgrading. On the basis of giving full play to the regional comparative advantage, it will gradually form a unique development feature. At the same time, Two or three line The professional market in cities is also rising suddenly. The professional market plays an important role in stimulating the social and economic development of the two or three line cities, showing new vitality and vitality. The two or three line cities will become the new "Nuggets" hot spot of the textile and garment industry. {page_break}

Xia Lingmin, Deputy Secretary General of China Textile Industry Association and chairman of the Circulation Association of China Textile Industry Association, released the "analysis report on competitiveness of Southwest garment industry and trade circulation" (hereinafter referred to as "report"). According to Xia Lingmin, since the establishment of the research group in July this year, the research team has gone deep into the southwest area to carry out field research. After three months' writing, after repeated revisions and expert reviews, the report was finally completed at the end of November. The research group of the report focused on the southwest area. Clothing industry The status quo of the development and the supporting conditions of the related industrial chain links such as product sales, circulation, procurement and so on are comprehensively analyzed. He expressed the hope that with the help of the report, we can deeply understand the important role of industrial gradient transfer in promoting the rapid development of the textile and garment industry and the circulation industry in Southwest China.

Subsequently, Gao Yan, Deputy Secretary General of the China clothing association, and Song Ze, director of the Circulation Industry Research Institute of the Institute of Finance and Trade Economics of the Chinese Academy of Social Sciences, respectively made a keynote speech on "the opportunities and strategies for the transfer of textile industry in the southwest region" and "the construction and innovation of the domestic market circulation channels". Deputy Secretary General Gao Yan said, "the southwest region is an important battleground for domestic clothing brands to expand the market." Song director also expressed the same view: "the western region has huge potential, relatively blank market, large consumer groups and strong receptivity, and the growth of fashion brands has a strong advantage."

In addition, the dialogues analyzed the cooperation and win-win situation between China's fashion brand circulation mode and the professional market. Hong Tao, director of the Department of trade economics, Hong Tao, director of the Institute of business economics, Ye Liang, general manager of the Anhui clothing trade association, Ye Liang, general manager of Guangzhou Shuang Hong Trade Co., Ltd., Lai Qiushou, chairman of the Guangzhou white horse clothing market, Ye Tianyi, deputy director of the Management Committee of Ru song dress city, Zhuzhou, general manager of Zhengzhou's Trade City / 27 Textile City, general manager of Southwest China's commercial and Trade City, the chairman of the Chengdu Kowloon clothing trade association, vice chairman of the Chongqing Chongqing clothing association, and other guests. The first is to build new channels for clothing brand circulation, to open up a new mode of the domestic market, and the two is to brand export, expand the market, and promote the win-win cooperation between the professional market. Malone, director of industrial circulation research center of Renmin University of China, Beijing Technology and Business University, School of Economics {page_break}

After the end of the high-end dialogue, Guangzhou white horse, Chongqing Chongqing faction, Chengdu Kowloon, Shenyang five love, Zhuzhou Lu Song and other Chinese Textile Industry Association members from all over the country market unit and China (Luzhou) southwest trade city signed the commodity brand export strategic cooperation agreement.

Through nearly four hours of communication and discussion, this forum has analyzed the realistic problems faced by China's garment circulation mode in the development of China from a professional point of view, and has made a more thorough exploration for the innovation breakthrough of China's fashion circulation mode.