Buying Clothes Doesn't Need To Go To The Mall &Nbsp; &Nbsp; Shirt Self-Service Vending Machines Appear In Yiwu.
In some big cities, vending machines are everywhere. When customers put in coins, even if there are no salesmen, a Coke will automatically jump out.
But if I tell you, if you use a bank card to brush and you can buy Shirts yourself, will you be excited? I saw this in Yiwu, Zhejiang. Shirt self-service vending machine Although it is still in the commissioning stage, it has aroused widespread concern of consumers and industry.
I understand that self help. shirt The sales mode is still the first in China, and the reason why its developers do so is to look at its low running cost and potential market prospect. There are only 4 rows of adult men's shirts in the rack, 4 in each row. There are 4 sizes, 4 styles: white, light blue, square, stripes and so on. If you don't look closely, this shirt vending machine is very similar to the ordinary vending machine. The difference is that they sell shirts instead of drinks, and there are no coin slots and more bank card swipe cards. In Yiwu International Trade City The shirt self-service machine and the beverage vending machine are placed side by side. The former has won many curious eyes. Some people will stay in front of this shirt vending machine for a while after buying drinks from the next door.
I found in Yiwu that when someone read the instructions, they could quickly buy their favorite shirts according to their sizes, press keys and swipe cards, and 3 people in 2 hours became customers of self-service vending machines. In Yiwu International Trade City, there are 21 self-service vending machines like this, which are distributed in several outlets and corridors of the commercial city. The products are not only sold in the same style, but also priced at 79 yuan (although the original price is 159 yuan) on each shirt.
According to the introduction, the shirt self-service vending machine is still in the commissioning stage, and developers have not yet carried out publicity and promotion, so some people do not know about the device. The author interviewed 10 stall owners in Yiwu International Trade City, and 3 of them said, "I don't know this fresh stuff yet."
Since the innovation of the cost control mode, how much is the cost of the self-service salesman? "A self-service machine in the downtown area sells three shirts a day, but it has a small profit in addition to the recovery of operating costs." Mr. Hu, director of e-commerce, a production company, said that compared to the exclusive store mode, they are more satisfied with the operation cost of the self-service machine. "All our shirts terminal sales machines are controlled through the network backstage. Once the inventory is insufficient, we will let the logistics and distribution teams carry out unified distribution, which further reduces the delivery cost of the products."
The author noticed that every shirt vending machine wore "advertising platform" and "smart business transaction terminal". The front of the vending machine also had a LCD screen with a computer monitor. The screen was rolling to broadcast the brand introduction, the virtual economic prospect and the independent shopping process. This is the advertising message that the company uses platform to release for itself.
According to the introduction, as a case of logistics network application platform, after a wide range of launch, the shirt self-service vending machine will also play the function of intelligent business transaction terminal, and easily realize the service of mobile phone bill payment, airline ticket ordering, credit card repayment and so on.
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