Summary Of CHIC2011 Exhibition Of China International Clothing And Accessories Fair
Since its foundation, the CHIC organizer has taken "guiding the progress of China's garment industry and promoting the development of China's clothing brand" as the purpose of the exhibition. The core idea of CHIC is to create an international first-class business platform for clothing brand promotion, market development and wealth creation; to create the fashion platform with the most fashionable experience, the most advanced and trend oriented, the most creative and cross border inspiring platform, and to develop into an influential platform for the global apparel brand to share and configure the resources needed.
CHIC has always been the leading edge of fashion and healthy lifestyle. CHIC has always been a comprehensive integrator of the resources needed for brand sustainable development and market development. CHIC has always been an excellent provider of high-end, professional, humanized services and effective solutions. CHIC has long been the "weathervane" and "barometer" of garment industry in China and even the world.
Since 1993, CHIC has held 5 consecutive sessions in the China International Trade Center. The arrival of international masters and international brands has brought more eyesight to the Chinese garment industry, which is still in the embryonic stage of brand development. It has also strengthened the conviction and determination of self-development and self prosperity among many Chinese costumes, and a group of far sighted enterprises began to take the pace of brand building.
In 1998, CHIC moved to the China International Exhibition Center (old museum). During the ten years, the organizers of CHIC promoted the professional promotion and trade series activities of the exhibition organization, making CHIC's organizational function and service system more professional and in-depth. During this period, CHIC's professionalism, its position in the industry and its international influence were established. CHIC achieved a leaping development in the direction of specialization and internationalization.
In 2008, CHIC moved to the Beijing China International Exhibition Center (New Museum). The organizer looked at the overall situation, made accurate judgments on the future development direction, competition situation and operation mode of the brand, held high the banner of "innovation", and took "creativity" as the breakthrough point to carry out "breakthrough and innovation, transformation and upgrading". In the next ten years, the shift of the global economic focus and the reconfiguration of global resources are the trend of the times. More powerful Chinese brands will have more discourse power to set up new rules. CHIC, as the most influential and influential fashion exhibition in Asia, has also completed the magnificent turn of its own brand building in the process of promoting the development of China's clothing brand. Brand participation in CHIC and deep cooperation to seek the perfect combination of market and brand has become one of the magic weapons for the sustainable and stable development of China's clothing brand.
In 2010, CHIC has gone through 18 glorious years. It has a series of extraordinary figures: the exhibition area of 100 thousand square meters, more than 100 thousand professional spectators, exhibitors in more than 20 countries and regions, and more than 1000 exhibition brands. CHIC has been recognized by the industry as the best platform for clothing brand promotion, market development, innovation display, fashion publishing, wealth creation, resource sharing and international exchange. At the same time, with the continuous improvement of the fashion of the exhibition, the integration of various cultural, artistic, creative and other cross-border resources has made CHIC the focus of the fashion industry and the public in March every year.
In 2011, CHIC will launch a new one.
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