Pure Night: Creating The Pure Beauty Of The City
Everyone has different reasons for the clothes brand they like. Some people are because of the unique design sense of the brand. Some people are very simple because of their outstanding fabrics, like pure night, and like the brand, the pure beauty of pure night is the real yearning of everyone's heart.
Hangzhou Shui Zhi Lian Garments Co., Ltd. is a well-known fashion company specializing in the design, production and sale of ladies wear.
"Pure night" is the brand new high-end boutique brand that has been launched after the brand is maturing.
Positioning in the high-end crowd, adhering to the trend of the first and the classic fashion concept, simple and smooth lines.
"Pure evening" brand women's clothing for 28-45 year old white-collar women, the use of black based color design, creating a white-collar female urban whiteness, generous, noble temperament.
"Pure night" aims at creating an elegant and simple beauty for women.
There is no need for too much modification to show women's charm from every detail. "
The director of the company, Mr. Zhang, told us that unlike the love of water, although it is also a lady's style, the beauty of pure night is undoubtedly more pure and mature.
For women, this charm is reflected in her smile and every move, but for pure evening, it is reflected in its design details.
In order to let pure evening fully express its own ideas in design sense, the company recruited design elites from all over the country.
There are tens of thousands of design and Development styles every year.
In the overall management of production management, sales management, quality management and so on, network management has been carried out. Especially in production quality management, the company has carried out strict inspection on every product in accordance with the principle of "quality is survival", and was awarded the "quality trustworthy product" by the national quality inspection center in 2002.
According to Mr. Zhang, Hangzhou Shui Zhi Lian Garments Co., Ltd. established the market strategy thought led by the franchise chain operation in the early 2001, and has a perfect franchise system.
"Our team has fashionable design, humane corporate culture, scientific organization and management, so that the market share of pure evening has been continuously improved. At present, many direct stores and franchised stores have been successfully opened in the north and south of the Yangtze River, forming a more perfect production, pportation and marketing network."
"In order to make the brand go faster with the world, the company has fully introduced CIS system in order to better serve the brand in the market development."
Mr. Zhang told us with a smile.
"Looking back at the past, we are confident and proud, looking far into the future. We are not anxious to be impatient and steady. We believe that with the brand management concept of" sincere to XinDa world ", pure night will surely become a dazzling diamond in the industry.
When Mr. Zhang said this, his eyes were full of pride and hope.
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