The Rent Is "Lion's Opening".
According to the survey, Textile City 80% of the tenants were forced to move from one shop to another because of the problem of rent being arbitrarily pulled up, and moved from one market to another. market This year, there is also a thought-provoking phenomenon of "Nora's going away". How to make merchants have a safe and happy market? Environmental Science It is a question worthy of further study.
Nora is the protagonist of Norway playwright Ibsen "doll house". She was originally a young woman who was simple minded and satisfied with family happiness. But her husband Helmu only regarded her as a doll. Later Nora saw her husband's selfish and despicable nature, awakened, and left the "doll house" at the end of the Christmas Eve to pursue the new freedom.
About 8 of the textile businesses in the textile city have been transferred from the shop to that shop when they left Nora. This year, a number of markets have also seen a thought-provoking phenomenon of "Nora's going away".
"Nora" has been "run away" frequently.
And then to the peak period of renting the city yard, "do you still rent it" has become the most concerned topic among businessmen. "You keep me, you go, I will go" - many merchants are allied with each other, so there is a group of more than 100 merchants in the East market, who have transferred from the traditional "first tier market" to the rising market Dongsheng Road.
Mr. Xu, who was engaged in textile trade, moved from the Jinggong fabric square in the traditional market area to the textile and trade center of Ke Bei new town not long ago, while his 4 colleagues in Jinggong fabric square were influenced by him and moved in succession.
Most of the merchants moved to move, the main fuse is housing prices. Jinggong fabric square was sold off because of the merchants, and the price of houses once fell. The landlords of the adjacent boutique Plaza, because of their ignorance, are still raising the price of the house. So more than 10 merchants in the market moved to the Jinggong fabric market.
The lion's mouth is the rent.
"In fact, we didn't want to leave. We wanted to stay. After all, we are familiar with this market and always change places. It is not conducive to setting up our brand image. But there is no way. The landlord lion asks for a raise of rent from 190 thousand yuan to 270 thousand. Jinggong square, Mr. Cai said, "if I increase only 1 or two million, I will recognize it and do not want to map it."
This is the launch, and the other is recruiting. It is right for merchants to stay here without leaving people. Dongsheng Road, the market has been delighted to receive more than 100 front-line merchants, while the old market two buildings ushered in nearly 300 cloth merchants from the north market and the North six district. The light textile trade center opened the door to welcome the merchants from the traditional market area, and the gray fabric market will embrace the door of the Huzhou industrial and Trade Park and the cotton grey cloth merchants in the Zhili.
"Their run away, at least gave the landlord a silent warning, can not shout to raise prices." Mr. Ma said the management department of light textile city.
"Nora" needs a harmonious home.
Is Nora happy after she left? Will she still sell her freedom for money? Lu Xun had had such doubts in the past. Mr. Xu, who left the Jinggong fabric square, confirmed Lu Xun's suspicion. 3 years ago, Mr. Xu was forced to enter the Jinggong fabric square by the high rent of the north market and his colleagues. When the arrival of Mr. Xu and other merchants arrived, the stagnant silk fabric square was gradually gaining popularity. However, after 3 years of rent repayment, landlords raised their rents, and the "Nora" who was away from home was faced with "second runs".
How to improve the happiness index of Nora, so that she can live in peace and contentment in the market instead of being exhausted? "Mr. Huai", a merchant in the market of light textile market, says that "holding together" is only a temporary qualification for "Nora" to have the negotiating rent, and does not have the final say. "Nora" is truly independent and free when she is the master of her own household and no longer listens to others' domination.
In the light of the history and current situation of the Textile City, on the one hand, the market company should create a good business environment and market to attract real operators into the specialized market. On the other hand, the market operators should seize the opportunity to buy the professional market department with clear market segments, so that they can become the first lessee, away from the trouble of frequent "run away", and really improve their happiness index.
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