Costume Designer's Judging Standard - Operation Ability

1. Painting foundation and modeling ability

Painting foundation and modeling ability are one of the basic skills. Of course, some of the previous masters didn't draw pictures, but he needed to be more outstanding in other aspects. However, some people can not express their design ideas in the form of painting even though they are systematically learning and training in schools, which will bring great difficulties to their creation.

Only with a good foundation of painting can we express the designer's creative concept accurately in the form of painting through the expressive ability of design. A design chart In the process, we can also appreciate the beauty of rhythm and rhyme in fashion modeling, so as to inspire designers' inspiration.

In the early twentieth Century, Bauhaus once proposed that the purpose of design is "human rather than product", especially clothing, which is the external covering of human body, and has close relationship with human body. As designers only have an accurate and comprehensive understanding of the proportions of human body in order to express the beauty of human body in a better and three-dimensional way, this is the basis of design.

2. Rich imagination.

Originality and imagination are the wings of fashion designers. Designers with no imaginative skills can only be called craftsmen or tailors, but can not be called real design cities. The essence of design is creation, which involves innovation and uniqueness. Natural flowers, birds and trees, ornaments and objects around us, rich ethnic and Folk Themes, music, dance, poetry, literature and even modern way of life can give us good inspiration and inspiration. For thousands of years, the long history of clothing has left us with valuable wealth because of the rich imagination and creative spirit of our predecessors.

In the history of Western costume design, the designer clothing designers who have attracted much attention have redesigned their ingenuity with their unique creativity and imagination. In particular, Xia Bo Li Li, a very influential female designer in Italy in 1930s, designed shoes to be hats on top of his head and designed his pockets as drawers. His rich imagination and image humor and bold and unique design style were highly respected by later generations.

3. Mastery of style, color and fabric.

Clothing styles, colors and Fabric It is the three basic elements of costume design.

The style of clothing is the external contour modeling and component detail modeling of clothing, which is the basis of design change. The external contour modeling consists of the length and latitude of the garment, including waist line, skirt length, shoulder width and hem looseness. The most common contour models are "A", "X", T, H and O. The external contour of clothing shapes the lines of clothing and directly determines the popularity of styles. The detail of the parts is the design of collar, sleeve, pocket, cutting structure, even pleats, zippers and buttons.

The color change of clothing is the most striking part of design. The color of clothing is the easiest way to express design feelings and is easy to be accepted by consumers. Hot red, bright yellow, quiet blue, holy pendulum, solid gray, hard black, each color of clothing has rich emotional representation, giving people rich connotation of association. Besides, there are color, intensity, cold and warm, soft and hard colors. Of course, color can also help us to get a sense of taste and smell.

Mastering and applying the characteristics of fabric is the important condition that an immature designer should possess. The designer should first understand the difference between the thickness, hardness, hardness, smoothness and smoothness of the fabric, and carefully appreciate the differences in style and brand between the fabrics through different draping, luster, clear feeling, heavy weight and different elasticity and sag, and use them flexibly in the design.

The perfect matching of fabrics with different texture and texture can show designers' artistic skills and taste better. The various styles of clothing design are not only displayed on the design drawings, but also are achieved by various fabrics and cutting techniques. Skillfully mastering and applying fabric design will be handy.

The three parts of style, color and fabric are indispensable to designers. The basic knowledge of style, color and fabric can also reflect the aesthetic taste, taste and artistic skills of a designer to a certain extent.

4. Understanding of structural design, tailoring and sewing.

Learning from structural design and cutting technology is also the basic knowledge that fashion designers must master. Structural design is part of the style design. The various styles of clothing are actually completed through tailoring and changing the size itself. If you do not know the fabric, structure and tailoring, the design can only be "on paper". Do not think that in the company, the structural design and tailoring is a matter of printing master. The designers who only draw pictures and do not know how to print are definitely not a perfect and mature designer. Without knowing the pattern and structural changes, the design will be unreasonable, immature and even impossible.

Students in schools often encounter such problems. Because they can not play the edition, they can only ask masters to play the edition, but they draw a kind of effect. They are totally out of shape and fail to achieve the desired results. This shows that the plate itself directly determines the shape and overall effect of the garment. In twentieth Century, many masters started directly from the tailoring and structure of clothing, and used them as a very important design language, such as Barron Langman, Viv Omette, Mitsumoto Teruji and so on. As we can see from the works of the masters of the Department, the design of clothing is rich in meaning and expressive. Its deep, implicit and unpublicized style is worth carefully savoring. If we are not proficient in tailoring and structural design, our appreciation of the work will only stay on the superficial surface, and the design can only be an empty shelf and can not withstand scrutiny and trial.

Sewing is also the key to dress design. The various sewing skills and methods we do not understand will also affect our learning of structural design and tailoring. The way and effect of sewing are also part of the design. Different sewing methods can produce different appearance effects and even special texture effects. Some designers try to use the "sewing effect" as the design language to try new effects, which is very popular in sincerity design. This requires designers to be familiar with all kinds of processing equipment and garment sewing machines in the clothing industry, and to know the knitting and weaving processes well.

5. Understanding the theory and history of fashion design.

The primary stage of costume design is mastering some basic skills and skills. The most important thing for successful fashion designers is to have a design mind and keen creative thinking. It is far from enough to grasp basic skills and draw beautiful picture. Nowadays, the clothing design major of art colleges and universities all have clothing theory courses. Through these courses, students can understand the theoretical knowledge of Chinese and foreign art history, design history, clothing history and costumes aesthetics, and at the same time, broaden students' horizons, broaden their design ideas and inspire their design inspiration.

In particular, learning the history of Chinese and foreign clothing development, its long history of clothing evolution can provide us with many design inspiration. Ancient Egyptian style, ancient Greek style, Gothic style, Baroque and Rococo style are everywhere in the works of modern fashion masters. Only by understanding the history of the development of Chinese and Western clothing and understanding the evolution of modern clothing can we base our design history on the modern and predict the future. Understanding the changes in the development of Chinese and Western clothing will also give you a deeper understanding of the differences between Chinese and Western costumes. The city itself understands how the Orient designer should face western dress, how to embody the national style in design and how to win a place in the world stage.

6. Master the history of garment development and master style in twentieth Century.

Understanding and mastering the history of clothing development and the style of masters in second Century is a shortcut for fashion designers. From CHANNEL in the early twentieth Century to Galliano in the early part of this century, every designer has left us a constant beauty in the history of clothing: 20, 30s, elegant and romantic low back dress, elegant fashion in 50s, 60, 70s rebel weird Hippie / Punk dress, 80s wide shoulders, loose body masculine professional women's wear; 90s type sweet charming. Lace * * costumes... Only by studying the development history of clothing in twentieth Century can we understand the design style and artistic expression of the masters of that era and draw on their own costume design.

From 80 to 90s twentieth Century, the German designer Carle Lagrange was the chief designer of CHANNEL company. In order to reverse the plight of CHANNEL company and inject new vitality into it, Carle Lagrange first started with the design style of Xia Nile brand, so that he could write a paragraph on one side of CHANNEL's style in decades. After fully understanding the style and design history of CHANNEL, Carle Lage Phil changed the dull and monotonous of CHANNEL suit, and launched the 90s CHANNEL, which made the CHANNEL dress rebuilt and won the love of young women again, thus restoring the vitality of CHANNEL brand in the past.

It can be seen that every designer has to make considerable efforts to make the design works recognized and successful.

7. Understand marketing and consumer psychology.

A successful designer should first succeed in the market and standardize his own design style and route according to the brand positioning of the company. Carle lagghail also served as the chief designer of three famous international brands such as Chanel, Fred and Croye. In planning and designing each brand, he took the positioning of the brand as the criterion and publicized 3 different brand styles, known as "talented designers".

Finally, fashion designers should show their value in the market. Only by truly understanding the market, understanding the purchasing psychology of consumers, mastering the real market. Popular (rather than the rational trend in fashion magazines). With the perfect combination of design and technology, and with proper marketing channels, the clothing can be accepted by consumers through sales, and truly reflects its value, so that the whole process of garment design is successfully completed.

The difference between young designers and mature fashion designers who just stepped out of the school gate is that the former lacks sufficient knowledge and experience for the market. As a novice, you should familiarise yourself with the work in the shortest time after graduation or graduation, including brand style, market positioning, competitive brand profile, the changing fashion design styles of different seasons, the differences between different cities, the acceptance of fashion and popularity of the consumer oriented groups, and when to launch new products, how to launch, and what price to launch. After these practices and experiences, you can become a "proficient" in fashion design.

As a training institution for garment professionals, clothing colleges and universities should renew their ideas, emancipate their minds and open schools. Designers can combine business and teaching with enterprises, combine with market and brand, so as to train students' practical operation ability. In order to achieve this goal, I have made a great adjustment in the design course of the fourth years of clothing major taught at the school of art of Shenzhen University. The contents of the course are entirely the job requirements of the designers of the clothing companies. From the brand research, positioning analysis, design plan to style promotion, price positioning, and marketing plan put forward, the students are familiar with every work detail of the clothing company in advance, and the "running in period" that students face after they graduate to participate in social work is completed in advance. This can enable students to accumulate more practical experience when they graduate, and is welcomed by most enterprises.

At the same time, designers, as a fashionable profession, aspire to most people. The signing of designers and enterprises, the news of various conferences and fairs are much more concerned by the media. But behind this prosperity, some young designers also have some misconceptions. Fashion Designer The only way to succeed is that the designer's job is to be a fashion show, standing on the T stage and holding flowers to receive congratulations. In fact, designers often focus on market changes, constantly study and predict market popularity, and accurately grasp the positioning and style of the company's brand, because they are related to the future and development of the entire clothing company, and even the fate.

Selection, design should also be based on individual characteristics to determine the design plan.

8. Computer skills

With the continuous penetration of computer technology in the design field, computer has become the most effective and fastest design tool in the process of design thinking and creation. Especially in some formal clothing enterprises, the use of CAD, clothing design, CAM, etc. is very popular. Embroidery patterns and printing patterns are also accomplished by computers.

Fashion designers should be able to skillfully use drawing software such as PHOTOSHOP, COREDRAW and PAINTER. They can edit, modify and draw your graphics, widen your presentation and speed up design. Especially PAINTER, its huge drawing toolbox, a wide variety of brushes, highly infectious coloring effect and color filtering effect can make your computer design works attractive and more realistic. Look at this picture. Can you see it is drawn by computer? As an advanced and modern drawing tool, computer has its rich expressive power and extraordinary potential. It is not only routine to grasp and use computer graphics software in costume design, fabric and pattern design. Design You can also feel the taste and joy of being a modern designer.

9. Observation and dedication.

As a fashion designer, it is very important to have a keen eye for clothes. Because in clothing design education, too much emphasis on basic skills and skills training, students often have weak market awareness, lack of clear thinking, keen observation and overall thinking ability. After graduation, they often can not adapt themselves to designer's work very quickly. How to host a brand design depends on the strong comprehensive ability of designers and the keen observation of clothing. This requires not only technical creativity, but also rational thinking to analyze the market, identify the location, plan, operate and purposefully promote the brand. Therefore, how to make your brand style, make the target consumer wear fashionable, how to attract customers, expand market share, enhance brand taste, increase design content, add more value and create brand effect are the basic qualities and skills that fashion designers should possess.

In the fashion design industry, it is also necessary to have a dedicated spirit, not only regard it as a bread and butter for making a living, but also regard it as a career to pursue and love it. In fact, the word "love" is not excessive at all. Only when you put your heart and soul into it, can you get a generous return. In fact, everything is the same. In the early twentieth Century, Chanel embarked on the design of her fashion fashion from the design of a woman's hat. After more than 50 years, she was always active in the fashion stage as a costume revolutionist, until the last moment of life in 70s, she was busy with her design.

Only keep that right at all times. clothing With keen observation and dedication, you will move forward step by step towards the direction of design master.