Huidong Silver Base International Shoe City: The Founder Of China's Brand Women's Shoes

　　 Three cities arch highlights agglomeration effect

In May 2006, Huidong's silver based trading city, which invested 650 million yuan, opened its business in a grand scale. In December 2008, Huidong's silver based shoes material wholesale market opened to the outside world. In December 20th this year, Huidong's silver based international shoe city will be opened again. For the idea and idea of building this international shoe city, our reporter interviewed Mao Shi Han, general manager of silver based international shoe city.

At present, there are three major shoemaking bases in China. Wenzhou is dominated by men's shoes. Fujian and Jinjiang are mainly shoes and sports shoes. Huidong is mainly women's shoes. These three bases are the three carriages of the national shoe making industry. Through studying the famous Yiwu (small commodity production base), Wenzhou (finished shoes production base), and Jinjiang (sports shoes and tourist shoes production base), Mao found that the three major production bases have large specialized wholesale markets, such as Yiwu international small commodity market, Wenzhou Trade City, Jinjiang Qinghua shoes and clothing Commodity market, not only the market flow is intense, but also the transaction is intensive, which radiates the whole province, the whole country and the whole world, and at the same time, it also promotes the rapid development of the local economy.

In this regard, Mao Shihan believes that the footwear industry in Huidong should be bigger and stronger. Huidong women shoes need to learn from the successful experiences of Yiwu, Wenzhou and Jinjiang to create an international specialized wholesale market that matches the National Women's shoes production base.

　　 Huidong Yin Ji international shoe city is born in this golden opportunity.

Mao Shihan introduces, silver base Trade City finished shoe trade area, is located in Huidong silver base commerce city G area, the construction area is 13 thousand square meters, the shop more than 300, the management style tens of thousands, is Huidong's only large-scale product shoes wholesale base. Since the opening of Huidong's silver based trading city four years ago, business groups, customer groups and trading volume in the region have been steadily increasing. Shops in the whole region are already full. Foreign shops are hard to find. Many shops have been upgraded from the previous spot trading places to the new display window of new products. The source of merchants is no longer confined to Guangdong Province, more from all over the country and overseas businessmen. After many shoemaking manufacturers and distributors have proposed, the silver based products trading zone has been upgraded to silver based international shoe city. The second stage is the middle and high-end fashion shoes trade area, and 80% of the more than 300 shops have been sold and leased. At present, businesses are being renovated, and the industry is expected to go on trial in December 20th.

　　 The government helps to launch the regional brand of "Chinese women's shoes production base".

Since 2002, the Huidong county government has continuously hosted the four "global shoe culture festival" for the whole world. It has carefully cultivated the regional brand of the "Chinese women's shoes production base" and comprehensively enhanced the visibility and market share of Huidong footwear industry. And the two "shoe culture festival" is hosted in Huidong silver based trading city. Businessmen from all over the world, such as the United States, Japan and Russia, have learned about the silver based trading city through the shoes culture festival sponsored by the government, and have also learned more about Huidong women's shoes.

In this regard, Mao Shi Han has a deep understanding. He said that the overall upgrading of Huidong silver based finished shoes trading area is mainly due to the long-term strategic goal of Yu Huidong county Party committee and county government to support Huidong footwear industry and make full efforts to build China's shoes city. With the completion of the Huidong round the city road and the opening of the long distance passenger station, the large scale projects such as Huidong international new town and Dongsheng square have been put into use, and the surrounding environment and supporting facilities are becoming more and more perfect. It is officially announced that the new business district of Eastern Huidong, which is the "silver based trading city", has already taken shape.

　　 After the shop, the factory will take advantage of the one-stop international procurement platform.

The development and expansion of Huidong silver based products trading zone has directly led to a leap from quantitative change to qualitative change. A large number of well-known shoemaking manufacturers in Huidong have gradually moved to replace single shoe dealers.

Mao Shihan said that since the international financial crisis in 2008, many shoe factories in Huidong have suffered a major impact due to the single sales channel and limited source of tourists. After a painful decision, more and more shoemaking companies realize that only by looking at the wholesale market of large footwear industry can they find new breakthroughs in their products.

After entering the silver base shoe area, these shoe makers in Huidong were pleasantly surprised to find that silver based merchants both purchased spot goods and placed Kanban orders. The sales volume of products is greatly increased, and the newly designed products need only one plate. As a matter of fact, someone orders the order, and it can be made directly according to the requirements of the merchants. In the past, a group of shoes were first sold and sold. Now it is the first order, and then back to production. This not only solves the problem of capital turnover but also reduces the risk of operation.

Purchasers from all over the world have said that they are buying silver based products. On the one hand, the popularity of silver based shoes has improved, and the women's shoes with the latest styles and the most comprehensive products can be purchased in Huidong. On the other hand, Huidong is the production base of women's shoes. The same styles of products are purchased in Huidong silver based shoes area, which is about 15% cheaper than Guangzhou's. For a long time, they have tried to buy them from other distributors. Due to the increase in the cost of transportation and operation of the distributors, the products purchased from the styles, varieties and prices are not ideal, regardless of time or cost, they are all miserable. Now, as more and more shoemaking companies are coming in, all kinds of new products are gathered, and there are all kinds of products purchased. The silver base shoe area has formed the Guangdong Guangdong Women's shoes distributing center, which is undoubtedly the biggest positive for buyers.

Mao Shihan said that the silver based international shoe city, which is being launched, has become a bridge and hub between shoemaking manufacturers and sellers. It is gradually forming a new pattern of "pre store and post factory". The three powers are strong and strong, and an international one-stop purchasing platform has been gradually improved.