Review: Voight Brand Strategy Summit And Spring And Summer 2010 New Product Order Meeting Will Be Held In Putian

The theme is "the tiger and the tiger".

The scene opened the prelude to the "fun graffiti" ceremony in a street culture.

Voight's dealers and regional representatives pressed their own fingerprints on the large display board. Under the accompaniment of the elements of the street basket element, with the completion of the last handprint, a beautiful "VOIT" (Voight) appeared suddenly on the display board.

According to Cai Jinhui, chairman of Voight, Voight will cooperate with the top international street ball team S.K.Y this year to promote street culture and create a street culture with Chinese characteristics.

At that time, the S.K.Y street team will play a five month tour in five cities of Shanghai, Shenyang, Beijing, Zhengzhou and Wuhan. It will also invite the domestic street teams to conduct the exhibition competition and make Shenzhen a model city according to Voight's street culture.

Referring to the origin of Voight's street culture in the United States, Cai Jinhui expressed that Voight was originally evolved from American street basketball. On the basis of years of accumulation of professional basketball shoes research and development ability and production technology, Voight is gradually integrating the fashion, personality and specialty of street basketball into the brand, and actively importing the street basketball culture in the United States.

"40% of Voight's products are basketball shoes. At the moment, Voight basketball shoes are being extended from specialization to fashion and popularity."

Cai Jinhui told reporters that at present, the domestic and foreign sports shoes big brands have grasped the major sports events resources at home and abroad. Under the premise of limited funds, Voight will actively pursue a unique marketing route, vigorously promote street culture in sports venues such as streets, schools and communities, and interact directly with consumers.

At the scene, the signing ceremony of the "strategic cooperation partner of basketball games in the fourteenth Fujian Games" was held, and Cai Jinhui sponsored the funds and sports equipment products to the fourteenth sports meet of Fujian province.

It is understood that this year not only Voight won the title of the basketball elite challenge competition across the Straits sponsored by the State General Administration of sport, but also will become the strategic partner of the fourteenth Provincial Games in Fujian.