Good Lok To Promote The Overall Category Shoes City Sports Shoes Will Be Reduced To 50%

Dangdang's successful listing stimulates the nerves of many e-commerce websites in China, and the heat of the booming e-commerce continues to heat up. Many of the old e-commerce continues to roam, and the biggest shoe B2C website in China is also accelerating the pace of expansion.

Recently, Holle said the website has started selling.

Such as less demanding and special.

In addition to the early stage

And other categories, good Lok has basically completed the whole category of bag.

Yang Ming, director of strategic development of Holland, said that good luck will be in the future.

To further expand product lines, actively cooperate with brand suppliers, help them develop online channels and expand the online sales market share of famous brands, with the goal of completing 100 brands in the middle of next year, that is, the "big 100 plan", with more abundant products to meet the demand of fashion buyers and customers for fashion and leisure products.

As for the current market expansion, good Lok will attract more online shopper groups through the entry of new brands.

It is reported that the average daily demand of good Lok is about 5000, while more than 20 new brands are settled every month.

Hello, Li Shubin officially announced the completion of the B round of financing in mid October, the amount of $17 million. Then CEO CEO told the media that the financing of the good Lok buy fund will be mostly used for category development and the construction of the B system, as well as warehousing and logistics.

Li Shubin, co-founder and President of good luck, has previously said that "Le Le" is now on the track in the sports shoes market and will expand to the whole category of shoe city.

"The focus of development in the second half is leisure and women's shoes. Men's shoes will be expanded in the first half of next year".

It is understood that the current website 85% of the products are sports shoes, next year this figure will drop to 50%.

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It's just that we enter.

The entrance of the market will be the whole category in the future.

Because the whole footwear market is estimated to exceed 300 billion, a large part of which is the women's shoes market and the sports sector only accounts for 600-700 billion.

In fact, expansion is the common choice of e-commerce brand choice, and even many e-commerce platforms are on the road of cross industry expansion.

In November 1st, in the market rumors, Jingdong mall entered the online book retail market for several months, the Jingdong mall Book channel was formally launched. At the same time, it also meant that Jingdong mall formally challenged Dangdang and the top two domestic online book retailers.

Dangdang, which has recently been listed, has also started from the book category, and has relied on the resources accumulated in the book online retail market to expand to all categories such as general merchandise.