Undercurrent &Nbsp; Guangdong Yangjiang Garment Industry Is Gradually Out Of The Trough.

Recently, there was news on the Internet: "for many years," Guangdong Yangjiang City Clothing industry Has gradually stepped out of the trough, ready to create brilliant. Coming to Yangjiang, Guangdong, the shoe and hat industry is surging against the tide. It is not expected that in the next three years, a garment and footwear industrial base will be displayed in front of the world.

"Many people only know that Yangjiang has three treasures, Douchi, lacquerware and knives. But you may not know that clothing should be regarded as the fourth treasure of Yangjiang. The shoe and hat industry has always been the traditional pillar industry in Yangjiang. In the middle of 80s to the middle of last century, the brand clothing of Yangjiang used to be the vane of the domestic shoe and hat industry. At present, its output value and the number of workers are only in the hardware scissors industry. " Liu Xinjiang, President of Yangjiang clothing and footwear industry association, said.

this Commerce Chamber Founded in November 9, 2007, there are currently 210 member units. In November alone, 20 new garment enterprises were added. There are more than 500 clothing and footwear enterprises in the city, more than 300 of which are above Designated Size, with an annual output value of about 3 billion yuan and nearly 200 thousand employees. The mission of the chamber of commerce is very clear: it is to make the Yangjiang shoe and hat industry bigger and stronger and make the brand sound.

"The clothing industry in Yangjiang, Guangdong, probably appeared only in the early 80s of last century. It started in the market area of Qingyun Road, Nan en road." President Liu Xinjiang said, "at that time, clothes were still rare. People used to buy some cloth called tailors to make clothes when they were celebrates holidays. At that time, there was a wholesale market for smuggling nylon cloth in Yangjiang. On the Qingyun Road, many tailors opened a couple shop and sold out a few of their tailored clothes. At the most time, there were more than 100 shop stores in front of the shop, which was about 100 meters long, which was around 1984.

President Liu continued, "by 1993, 1994 and 1995, it was the most brilliant period of clothing industry in Yangjiang, reaching a peak. At that time, Yangjiang's brand clothing became the weathervane of the domestic garment industry. During that period, famous brands like Qiao's shirt, song Dammam and western trousers were sprung up in Yangjiang. Joe's shirt became the only clothing brand in China at that time. It was once rated as the "top ten brand in China" clothing. Merchants from all over the country lived in Yangjiang for a month and often could not get a shirt. Liang Hua, the boss of Dammam trousers, was once called "Asian pants king". Others such as "Boss hair", "Bao Wei", "name Hao", "golden slave" and other clothing brands were also widely known at that time.

"At that time, Yangjiang's" Jiyang "genuine leather men's shoes were also famous throughout the country. At that time, Ping Gang town was the shoe base of Yangjiang, and was known as the cradle of Guangdong Leather Men's shoes. It can be said that its technology and talents have created the brilliance of the footwear industry in the Pearl River Delta region, such as Guangzhou, Dongguan, the South China Sea and Zhanjiang, and now the technology of shoemaking in Zhejiang and Wenzhou is also largely from Yangjiang. Liu Xinjiang said.

Since 1996, the shoe and hat industry in Yangjiang has started to go downhill. This period of silence has lasted for 10 years. At the lowest level, there are only about 10 shirts factories in the city, and there are about 150 family trousers factories. {page_break}

There are many reasons for the decline of Yangjiang's clothing industry. At that time, Zhejiang's "YOUNGOR", "Busen" and other clothing brands appeared, and the extrusion of Yangjiang clothing was external reasons. At that time, the poor management and management of Yangjiang garment enterprises were the main reasons for themselves. At that time, some Yangjiang entrepreneurs might have been dazzled by great success, and there were serious loopholes in the financial system, which triggered a crisis. At that time, making clothes or going shopping mall. Because of the neglect of management of raw materials and cost control in Yangjiang enterprises, for example, you said to the manager of the shopping mall that my shirt was sold to you at a cost of 80 yuan, and the new Zhejiang enterprise also found the manager, saying that my shirt costs only 40 yuan, and Yangjiang's clothing soon failed and the market share shrinks rapidly. The failure of some Yangjiang entrepreneurs is due to investment mistakes. President Liu Xinjiang said.

"Yangjiang clothing enterprises have been doing it, though most companies are engaged in OEM production and earn low processing fees. But in recent years, this situation has finally changed. " Chen Zhenxing, director of information center of Yangjiang feather Wei down industry Co., Ltd.

It is reported that at present, the production of clothing and shoes and caps in Yangjiang is mainly based on three ways, namely, OEM, three to one, and independent brand. The products are mainly shirts, trousers and casual pants. Most of the Yangjiang clothing enterprises are in the Guangzhou market for a long time. Although in recent years, some brands such as "feather Wei", "Hi Road", "Zhuo Shi", "vivio", "shark king" and "rich car" have emerged. You may not imagine, such as "Qipai", "seven wolves", "rich gentry", "big brother", "Busen", "Jin Ba", "Heng Yuan Xiang", "Shan Shan", "rich birds" and other domestic brands, as well as "playboy" and "Pierre cardan" and other foreign brands are all OEM produced in Yangjiang, thus making Yangjiang an important brand garment foundry production base in China.

"The present OEM production is quite different from the previous processing." He Hongcheng, deputy general manager of Yangjiang Jinpeng Garment Development Co., Ltd. told reporters, "the processing of incoming materials is to give me the design style (also called the pattern) and cloth, and I will help you produce it. The foundry production is done by R & D, design, material selection and production, but the clothes produced are stickers on others' brands, and the levels are different. Although the profits will be much smaller, for example, I produce pants 80 yuan each, after you put your brand on, you can go to the mall to sell four hundred or five hundred or even thousands of dollars each. On the face of it, I was losing money and I was making a wedding dress for others. But you know, it takes a lot of investment and risks to build a brand, and I have no risk in doing OEM.

In the past ten years of the shoe and hat industry in Yangjiang, the clothing and footwear industry has undergone tremendous changes.

In June 2010, Yangjiang invited a Research Institute of fashion industry in the province to draw up a plan for the development of clothing industry from 2010 to 2020. We have a clear understanding of the grim situation faced by Yangjiang's garment industry. It pointed out that the "first mover advantage" of Yangjiang's clothing industry is being gradually lost. At the same time, many parts of the country, such as Hangzhou, Ningbo, Wenzhou, Qingdao, Dalian, Jinjiang, Shishi, Xiamen and other places, have made great efforts to develop the garment industry as a pillar industry. In the Guangdong Province, only 19 famous clothing industrial clusters have been formed in the Pearl River Delta region. The focus is on 40 towns (districts) such as Guangzhou, Foshan, Foshan, Foshan, and so on, and the total economic volume accounts for 80% of the clothing shoes and hat industry in the province. After China's accession to the WTO, the tariff on clothing decreased from 22% to 17%, and foreign orders were being transferred to less developed countries and regions such as Vietnam and India.

Under such circumstances, how will Yangjiang's clothing industry seek to "make a comeback"?

"We still need to make an article from the two words" production "and" sale ". Liu Xinjiang told reporters. "Now the clothing enterprises in Yangjiang are mostly family workshops, and they are scattered in narrow alleys along the urban streets. Not only is the environment not good, there is no room for development. Therefore, we have planned to build a "China (Yangjiang) clothing shoes and hats Industrial Park" which covers an area of about 1 square kilometers in the Gaozhou Industrial Development Zone of Yangjiang. This is a business invitation from Guangdong costumes and apparel industry association. It is also the only industry transfer base in the western Guangdong region. In addition, in the industrial park of Yin Ling Industrial Transfer in Jiangcheng District, another 3 million square meter production base will be built, named "Guangdong clothing shoes and hats West (Yangjiang) industrial transfer base". The province was approved in November last year. "

As for Yangjiang clothing, there is no exhibition base yet, Liu Xinjiang said. In the future, they plan to engage in the two "Yangjiang brand clothing festival" in Yangjiang every year, and make use of the effect of Hailing Island Nanhai No.1 to build "Yangjiang silk clothing Museum" in the industrial park of the high tech Zone, and become the year-round exhibition hall for Yangjiang's clothing. After visiting the "Nanhai No.1" Museum, visitors can visit the silk clothing shop on the way. In addition, they plan to set up a branch in Guangzhou, unite the enterprises set up in Guangzhou, and set up "Yangjiang brand clothing street" in the construction of the Guangzhou world trade clothing city, which is under construction, located in the front part of Guangzhou Railway Station, specializing in the sale of brand name clothing shoes and hats.

All of these plans are in steady progress now, and they will definitely be put into operation by 2013. By that time, the number of garment industry practitioners in Yangjiang has increased to about 300 thousand, and the annual output value is expected to increase to 6 billion yuan. Liu Xinjiang said confidently.