Textile And Garment Industry Frequently Join Hands With Colleges And Universities

Under the pressure of rigid cost growth, Textile and garment enterprises While compressing costs, we should work hard to innovate in scientific research, marketing and management, and form new alliances with universities and research institutes, and set up various product and technology R & D centers to promote innovation and development of the industry.

　　
The alliance of industry, University and research

　　
Recently, Men's dress Donghua University, which is known as the "Whampoa military academy" by the textile and garment industry, has announced the establishment of a fast fashion research center. This is Quanzhou. Clothing brand The latest attempt to attract consumers.

　　
Reporters learned that the fast fashion research center will be located in Donghua University Yanan Road Campus will make use of the advantages of schools in talent, information, scientific research and comprehensive disciplines, as well as the strength of enterprises in product R & D, production and sales, and form the "industry university research" cooperation between universities and enterprises and industrialization of scientific and technological achievements.

　　
Analysis of the industry, quite a few Textile and garment enterprises In pursuit of increasing the added value of products, the idea of cooperation between industry, University and research is put on the agenda again as a new way to develop its own research technology.

　　
Previously, Qipai (China) Co., Ltd. stay Tsinghua University Academy of Fine Arts Set up the "seven card Chinese collar men's clothing series product research and design center". Analysts believe that this move not only means that Qipai has injected new forces into product research and development, boosting product development by product independent innovation, but also encourages more Quanzhou brand enterprises to invest more in R & D.

　　
Besides, Seven wolves Invested 5 million yuan, and Peking University Television Research Center Co sponsored the establishment of the Peking University seven wolf culture development fund. Zhou Shaoxiong, chairman of Fujian seven wolves industrial Limited by Share Ltd, said Peking University Cooperation is a useful attempt to break through innovation.

　　
    Haitian textile, nylon textile Respectively with Donghua University and Tianjin University of Technology Jointly launched new materials, the former introduced high moisture conductive polyester fiber, the latter developed. New nano far-infrared textile materials It has been widely recognized by the industry.

　　
Unlike the single brand alliance with universities, at the beginning of this year, the two sides of the Taiwan Straits held in Quanzhou. Textile and clothing At the Symposium on industry university research cooperation, the Tainan University of science and technology and the Quanzhou Productivity Promotion Center and the Shishi science and technology incubator base across the Taiwan Straits formally signed the "industry university research" cooperation agreement, which means Taiwan and Quanzhou. Textile and clothing Industrial cooperation has begun to move towards an in-depth level, and it has also installed an accelerator for the upgrading and transformation of textile and garment industry.

　　
Help industry innovation and development

　　
The joint development of Donghua University and Quanzhou Haitian Light Textile Technology Co., Ltd. began in 2000, and developed a series of high profiled moisture absorption and sweat fiber based on the existing equipment and technology base. This new type of fabric can be widely used in sportswear, casual wear and other products. At present, a series of fabrics have been successfully developed for many famous clothing brands, such as Hummel, Lining, Anta, Jordan, Metersbonwe, JEANSWEST And other companies.

　　
"The fabric industry is an industry that needs a long time and a lot of investment in research and development, and it is hard to see immediate benefits. However, in the long run, if we want to become a real garment power, we must make up for our" short board ". A Quanzhou textile and apparel industry who has just participated in the China International fabric design competition touches upon the fact that the brand operation and channel construction of the Quanzhou textile and garment industry has been consolidating for many years and has gained a stable share in the global market. But in the development of high value-added fabrics, there is still huge room for development.

　　
Cooperate with universities and research institutes to make up Fabric "Short board" will help the development of local fashion industry. This year, Quanzhou Tianlun Textile Technology Co., Ltd., Tianjin University of Technology and China Textile Science Research Institute jointly developed. New nano far-infrared textile materials The project has become the most advanced fourth generation nano far-infrared textile material technology.

　　
It is reported that Nanomaterials in textile and garment industry As well as technology has broad application prospects, especially in today's textile functionalization and high added value, nanomaterials can be obtained through functional and post finishing methods of raw materials, such as conducting electrostatic, high-strength wear-resistant, antibacterial, deodorant, UV protection, high absorbability and many other functions, and become one of the most popular textile fabrics nowadays.

　　
"This is very frequent in recent years. Textile fabrics The boundary will be a great advantage. " One Textile and clothing Enterprise staff Mr. Wang said that since last year, Quanzhou has carried out extensive production and learning docking in textile research and development. According to statistics, there are hundreds of backbone enterprises in Shishi's textile enterprises, and Taiwan research institutes and their experts have formed an alliance of industry university research institutes. Many bone dry enterprises have also established profitable research and development institutions, and some of them have invested in partnership with capital, material goods, technology and technical services.

　　
Enhance enterprise competitiveness

　　
"In terms of advertising investment, Quanzhou enterprises are never soft, but in the past, enterprises invested little in research and development of products. For us, what we need to do in the future is to devote more energy to product research and development, and work hard from independent innovation. The relevant person in charge of Qipai company believes that the quality of a garment is the foundation from raw materials to finished products. R & D is the driving force and culture is the fundamental.

　　
"Do clothing In fact, it is culture. Businesses sell more than just clothing It sells quality and culture. " Feng Jiuling, an internationally renowned trend expert, points out that the core competitiveness of clothing enterprises is the competition of technology, talent and brand from the surface, and the essence is the competition among enterprises.

　　
She said, "the future." Textile and garment industry Will enter the era of the great alliance. "Enterprises must continue to operate, the foundation is evergreen, and innovation is the only way. Innovation depends solely on the strength of the enterprise itself. It must be combined with the outside world to integrate resources and develop together. She said.

　　
Since the 80s of last century, the clothing industry in Quanzhou has launched a vigorous "brand building" campaign. It has created a rapid rise with the mode of "celebrity endorsement + advertising bombing + investment agent + chain franchise". Clothing industry Miracle. After years of development, Quanzhou garment enterprises have gradually transformed from "making brand" to "doing culture".

　　
Analysts believe that this is a critical period for the transformation of the textile and garment industry. If we seize the opportunity of the big alliance and who will gain new strength, we can also take a firm step in cultural guidance.