Home >

From Xiangjiang To Pujiang &Nbsp, Ann Li Fang Makes Beautiful 35.

2010/12/16 14:45:00 60

??? 日本語 Fran?ais English 中文

December 1st, the world famous women underwear enterprise

Embry Form

Ushered in the company's creation of 35th anniversary Daqing, as an important part of the celebration, the Shanghai Huangpu River's headquarters building was officially opened.

As a leader in the women's underwear market, an Li Fang will take the new headquarters building as a new starting point, make full use of Shanghai's regional advantages and talent advantages, absorb more talents to adapt to the greater development of enterprises, play a role of planning, guidance and research, and effectively interact with the four organizations such as Hongkong, Shenzhen, Changzhou and Shandong, so as to promote its market strategy in mainland China.

Du Yuzhou, vice president of the China Textile Industry Association, Xu Kunyuan, vice chairman of the Shanghai Municipal Commercial Commission, Chen Yin, Secretary of the Yangpu District District Committee of Shanghai, and partners and celebrities from all parts of the country attended the 35th anniversary.

Event

。

35 years of excellence

The building of an Li Fang tower, adjacent to northern the Bund and Lujiazui financial center, is undoubtedly another landmark in the area.

The latest milestone of the group has fully demonstrated its gradual adjustment of the layout of the mainland business and further consolidating it as the mainland market.

leader

Determination.

"Fang Li Fang was founded 35 years ago on the banks of the fragrant river.

After 35 years of unremitting efforts, it has now grown from a toddler baby to a well deserved tree in the women's underwear industry.

The completion of the "Li Fang Fang edifice" is not only a great gift of the company, but also an ambition to show the further development of the future in 35th anniversary.

Du Yuzhou, President of China Textile Industry Association, pointed out in his speech.

In the past 35 years, as a leading brand of women's underwear, Ann Li Fang has witnessed the trend of underwear industry in China, and witnessed the rapid development of underwear industry and the history of Chinese brand growth.

From the 1975 family workshop to today's retail business in many large cities in China, with more than 1770 stores, from China's first tridimensional encircling to more than 30 technical patents, from single brand to multi brand, Fang Li Fang adheres to the concept of "people-oriented", "comfortable leader" underwear, and strive to create beautiful career -- creating health and beauty for women with high quality products, giving them confidence and vitality, thus bringing better career and life.

"The new headquarters building is an important strategic move for the further development of the mainland market," said CEO Zheng Bihao of an Li Fang Group in the speech at the ceremony of the building of the Fang Li Fang building. It is the best celebration for the company to create 35th anniversary.

As always, we are adhering to the spirit of "pursuing excellence and endlessly", caring for Chinese women and making our beautiful career more beautiful.

Fashion show Pujiang

After the ceremony, a fashion concept lingerie named "crossing the space-time, gorgeous MAGIC OF BODY" was staged. Li Bingbing, Shen star and other celebrities of entertainment and fashion also came to the scene.

This show is the biggest highlight of the female body. It chooses different underwear styles from the four pillar brands of an Li Fang Group, namely, Fang Li Fang, Fendi Shi, Comfit and Liza Cheng, to show the different roles of modern underwear. It shows the 35 years of the mission of Li Fang to realize the perfect curves and comforts that women aspire to accompany the course of women's growth. It also witnesses the changes in the role of underwear in women's life in the past 35 years. Nowadays, underwear has covered the fashion of functional clothing, sexy seductive underwear, sports underwear, swimsuit and so on, making fashion the driving force of modern underwear industry.

The whole underwear show consists of four parts: BODY MAKE-UP naked body makeup, BODY ARCHITECTURE human body building, BODY GORGEOUS gorgeous body and BODY BLOOM body. Under the illusion of big ring and shadow, two-way movement between space and time reflects the spirit and efforts of ANN Li Fang's pursuit of beauty.

As a leader in women's underwear retailing industry, Ann Li Fang, known as "female underwear expert", has been in the process of 35 years, and owns famous brands such as Fang Li Fang, Fei Di Shi, Comfit and Liza Cheng.

The Fang Li Fang integrated experience flagship store is also officially put into use. This is the largest flagship store of underwear brand in China, with a total area of nearly 2000 square meters, including experience Museum, exclusive store and VIP salon District, providing four famous brands with rich products and unique limited edition products.

With the continuous changes of the times, Ann Li Fang has always been leading the trend of green and persistently giving women the most healthy care and fashion guidance.