Cotton Prices Skyrocketed &Nbsp; Brand Driven Growth Of Home Textile Industry

　　 As of 24 days, the main cotton contract of Zheng cotton has dropped from 33720 yuan to 25000 yuan per ton, short for 13 days. Zheng cotton A huge drop of 25% was achieved.

Analysts believe that the current round of cotton prices plummeted mainly two factors. First, the government's series of control measures. On the -10 day of November 8th, for three days in a row, Zheng merchants sent seven successive notices to prompt investors to invest cautiously, while the state's supply of cotton increased gradually.

According to the people's Republic of Urumqi Railway Bureau, according to the arrangement of the relevant departments, by the end of December, the railway should ensure that at least 1 million tons of Xinjiang cotton came out of Xinjiang, which has exceeded the amount of cotton used in China for one month. "Xinjiang cotton is now sending at least 300 vehicles per day, almost unprecedented."

Analysts said that due to the early growth rate too high, in the case of intensive policy, profit funds fled quickly, causing. Cotton price The collapse.

According to fried cotton guest description, the current cotton fell too fierce, especially on the 11 and 12 days two days cotton is closed at the limit, the cumulative decline of two days has reached 12.51%, according to the 8% provisions of the exchange two points, 11% margin calculation, if it is on the 10 day more single full warehouse overnight holding positions, then two trading days more than 12% decline enough to burst.

　　 Home textile industry Huge consumption space

Cotton prices have risen rapidly this year, breaking through 20000 yuan / ton mark, up nearly 50% from 14000 yuan / ton in the same period last year. Affected by soaring cotton prices, bedding increased by more than 30%, and autumn and winter clothing prices have also been raised.

A home textile listed company told reporters that cotton prices have risen, and that the prices of cotton products have also risen, so that the price of cotton can be transferred to the downstream.

The rise of cotton prices, such as bedding and other home textile products, has not hamper the sales market. Many consumers still buy Bedding, and the traffic of shops is still very large. Although cotton prices have risen very high, dealers and consumers alike believe that prices will continue to operate at a high level, and cotton quilts are residents' necessities, which has led to "boom in supply and demand" under the background of high prices.

According to the consumption habits of developed countries, 3 categories of clothing, household textiles and industrial textiles consumption (according to fiber consumption) should account for 1/3 of total market consumption. But China's clothing consumption accounts for about 65% of the total, while household textile consumption accounts for only 23%, and household consumption accounts for less than 1% of the total consumption expenditure per household. From the actual gap between home and abroad home textiles consumption and the future development trend, China's home textile industry has great room for development.

Urbanization drives home textile market to grow {page_break}

Nowadays, China has entered the acceleration stage of consumption. The clothing consumption expenditure of urban residents is far higher than that of rural residents. In 2009, the per capita clothing consumption expenditure of urban residents in China was 1284 yuan, while the per capita clothing consumption expenditure of rural residents was only 233 yuan. As a result, home textiles and other growing industries are favored by the market, especially the consumer company, which is expanding its sales channels to the three or four tier cities and rural markets.

"Brand" drives the home textile industry into growth stage

After the soaring cotton prices and the passive price increase of textile products, many textile enterprises recognized the advantages of high-end products. Xu Bohua, chairman of waltay international textile, believes that if the enterprise wants to continue to survive, it has to change direction, improve product quality, develop new market, and expand profit space as much as possible.