Learn Shop Location Knowledge Together

Before you prepare Set up shop Before that, you must have imagined the appearance of the shop in the future, and made careful preparations for it. But have you ever wondered where your shop decides whether your future business will be good or bad, and the wrong choice of shop location is not good enough. Let's learn the knowledge of shop location.

First, shop site selection Reference to business positioning

Before carrying out shop location, we must first define our business scope and business orientation. If we operate fast moving consumer goods such as daily chemicals and non-staple food, we should choose to live near residential areas or neighborhoods. If we operate durable consumer goods such as furniture and electrical appliances, we must choose a convenient business district. In addition, we should also consider whether our target consumer groups are mainly for the mass consumer groups, or for the middle and upper class consumer groups. The location of several shops with high aspirations is suitable for the target consumer group.

Fashion business circle and Commercial Street, leisure area, stream of people, a certain scale of residential area, campus concentration, above average consumption level area.

Two, shop location should pay attention to the direction and classification of street passenger flow.

A street will be due to traffic conditions, history, culture and location. position Different, and to form their own characteristics, we should choose the streets with smooth traffic and more traffic flow, so as to avoid setting up shop in a "dead end". The location and orientation of shops are also very important. Shop fronts should be as wide as possible. On the same side of a street, because of the habit of pedestrians, passenger flow is not necessarily the same. We should carefully observe the direction of passenger flow and locate on the side of more passengers. Long distance bus stops, railway stations and urban main roads, although the flow of people is also large, but the passenger flow is faster, many people are not shopping purposes, short stay time, shop in these places, we must carefully choose according to their business needs.

Three, shop location should be avoided by traffic control streets and proper parking spaces.

In order to facilitate traffic management, many cities will set up traffic control in some major streets, such as one-way traffic, restricting vehicle types and limiting the passage time. Also, try not to open a street in the middle of the road with isolation barriers, because this will restrict the flow of people across the street. Even if your shop signs are made more attractive, the customers across the street can only "shop and sigh". Traffic convenience is one of the conditions to choose the location of a store. It is best to have a bus stop near the store, as well as the upper and lower stations for taxis. In addition, there should be parking lots or spaces for parking in front of shops or accessories, which will make it easier for customers to shop.

Four, shop location selection should be similar shops gathered more blocks.

"Goods ratio three" is the shopping method that many people often adopt. Choosing the neighborhoods of similar shops concentrates, it is easier to attract more target consumer groups, do not worry about fierce competition, and related shops gather helps to raise the attention of the same target consumers. Electronic market, flower market, building materials market and other highly specialized markets or shopping malls are also good choices for opening shops. It should be noted that choosing professional markets or shopping malls to open shops, we should investigate the factors such as the management level, scale and local influence of these markets and shopping malls.

Five, shop location needs to know in advance whether the shop is likely to be demolished, and whether there are disputes or other problems in property rights.

With the rapid development of the city, the old city transformation may be encountered in the operation. First, we must investigate and understand the local city planning situation, and avoid shops in the dangerous areas that are easy to remove. When renting a house, it is necessary to investigate and understand the use of the house, such as the quality of the building, whether the owner of the house has property rights or other debt disputes, etc. these details neglect often leads to the premature death of the shop and brings huge losses to itself.