Ali: To Find The Next Station With Fashion.

Mr. He Ping, brand manager of Quanzhou Huanqiu shoes and Garments Co., Ltd.

"Three years will not fly, the flying will rise to the sky; three years will not sing, it will be amazing!" - from Han Fei Zi Yu Lao.

There is a saying: "do not break out in silence, and die in silence!"

"Arid", which has been silent for many years, is an old brand sport brand in Jinjiang. This high-profile turn has aroused great concern among the industry.

Several huge outdoor billboards erected near Quanzhou global shoes and Garments Co., Ltd.

Advertisements, such as skateboards, graffiti, street vendors, and other design elements, can not help people to "Ali" and street culture docking, it seems to be announcing the rise of a "fashion tide card".

"The brand of" the brand of "is a fashion lifestyle.

Brand Manager He Ping told reporters.

He said that at present in China, street culture is only limited to specific trend crowd, the market scope is relatively narrow, and fashion lifestyle sports brand is not the same.

The turn of the "Ali" will focus on three aspects: product development, terminal image and consumer experience.

"Add more fashion elements to the product development and design, adopt a variety of collocation, change the past single style design; in the terminal image, strive to design the difference with the same brand, such as the shoes erected with wood, the background of graffiti pattern, and so on, and vigorously integrate the channel resources."

He said.

"Invariable will be eliminated, there may still be a ray of vitality!" - He Ping

Looking at the development status of adult sports brands in recent years, it is easy to find that after years of intense competition, the whole adult shoe market trend has been decided. Lining and Anta are firmly in the lead. XTEP, PEAK, Hongxing Erke and other shoe companies have formed a strong brand market network with fashionable sports, professional basketball or tennis shoes, and gradually encroached on the development space of other brands.

"Ali" has been famous for its product quality and technological innovation for many years, but it has been stepping up in brand promotion, and has never been able to make a big breakthrough.

"Ali" has attached great importance to the quality of products since its founding. In the early and middle stages of development and even in the past few years, the quality of the products has always been in the forefront of the market. Even the state-level sports shoes R & D institutions are located in our company. But in recent years, the quality of the products of the major brand shoe companies has been greatly improved.

"He said to the global shoe net reporter," the severe market situation makes "Ali" have to change.

The same result will be eliminated, and there may still be a chance of survival. "

Brand is a long-term investment. It can not be built in a year or two.

But the gorgeous turn of the "Ali", let us suddenly hear its bugle horn, I believe that in the near future, it will be able to see that it ushered in the "beautiful scenery".