Fashion Brings The Fur Like Enclosure Movement.

According to the FurInformation Council of America, the fur style of fashion week this autumn and winter is 20% more than that of last year.

The newly released fur is not only fashionable but also popular with many fashionable elements. The most memorable thing is that the imitation fur of many brands such as Chanel and Lena Ricci is almost the same as real fur, attracting many fashionable and environmentalists eye balls.

True and false protracted war

Fur is not a new topic in the fashion industry. Fur has been popular for nearly a hundred years. Designers of several well-known fashion brands like to decorate their designs with fur. Designers of Oscar Renta, langwan and Carlos Mira are masters of leather grass, fur like ordinary fur or mink fur, and they can always make them glow with an intoxicating look.

With the effect of keeping fur warm, it has always been a favorite winter and autumn costume.

But because of its rare fur and complex workmanship, it has always been expensive and listed among luxury goods.

Because of its value preservation function, fur is almost what the rich people love.

In the star's wardrobe, there must be some decent fur clothes.

A few years ago, because of protests from environmentalists and animal protectionists, fur was once cut down, because getting fur always hurt the lives of many animals. In the process of making fur, a lot of harmful substances were produced. Therefore, they were considered to be against the laws of nature, and even those who wore fur were called "the ugliest people in the world!"

But this year, after a short period of precipitation, fur again boldly appeared in the costume festival.

The reason is that people in the industry think that the mood of fur is irresistible, and the technology of fur imitation is mature. The fur and fur are the same, and are easier to handle, maintain and store. Therefore, the return of fur is natural.

In addition, the Fur Association has made a lot of efforts. They are trying to promote the same fashion sense and value of fake fur and real fur, and strictly monitor the use of fur, so as to maintain the peace between the animal care association and fur.

So, what is the sales situation of fake fur this year?

Sarah Collen Curran, founder and President of My-wardrobe.com luxury retail website, told the media: "we see the growth of high quality fake fur, which is mainly reflected in the series of Jaeger London, Sportmax, See by Chlo and Love Moschino design." (Sarah)

In autumn and winter, about 35% of the coats we sell are imitation cortex.

In addition to the good results made by My-wardrobe.com's imitation leather clothing, the fur imitation introduced by Miu Miu and Chanel has achieved good results because of its strong sense of fashion.

Although fur looks like a good start, the persistence of traditional ideas has limited the acceptance of fur imitation to only a few people, because the quality of imitation fur sells at a price comparable to that of real fur.

"Why spend the same money and buy a fake fur?"

It is the reason why people still reject the fake grass.

In fact, the high quality imitation fur technology is more complicated than the real fur. If the cost is calculated, the cost of fur imitation is even higher. Therefore, the industry thinks that because people misunderstand fur imitation, only 70% of the people support the real fur, so they prefer to risk being the ugliest person.

Ed Burstell, purchasing director of Liberty department store in the United Kingdom, said: "the reason why fur is expensive and has value preservation is mainly reflected in its craft."

That is to say, the more the value of fur that is designed strongly, the bigger the value of preserving the fur. If the imitation fur is also from the designer's hand, and has a strong sense of design, it also has the function of keeping value.

Therefore, the industry is generally optimistic about the future development of fur like fur.

With the help of many stars, such as Ruby Lin, Fan Bingbing, A Jiao and so on, fur imitation is considered to be the next season's flagship.

Design is king

The popularity of fur is a trend that can not be changed, but the protracted war between real and fake fur is also a situation that can not be reversed at present.

But we can see that many designers have gradually stepped out of the real fur city, and even many young designers have joined the ranks of imitation fur.

Because there is no fur in design, it seems that there is no catch up with the popular rhythm, but it can not compete with environmental organizations and animal organizations too. Fur imitation is the best choice.

This year, the most successful example of the application of the most famous ingredient of the fake grass is the Chanel autumn winter suit and the fake grass.

Even JoeZee, creative director of ELLE magazine, can not help but write in his column: "I rarely envy women's clothes.

But in spring, after seeing the new season autumn winter dress, I admit that I am jealous.

After the recession, for the first time, I saw so many real luxuries on T.

The best is the fur.

Of course, it's fake.

He also wore a full set of fake fur coats and trousers that were worth $8000 in Chanel.

Chanel has been trying to manufacture and sell fake fur for some years.

Not only young people but also middle-aged people.

Chanel's fake grass can be sold so well. The results of the survey show that it can really design an extraordinary work, let people shine, and immediately have a desire to buy.

Chanel said simply and concisely: "do not be genuine, as long as the shock is amazing."

This estimate is the core of its success.

The most interesting thing is that the military caps in England have also been replaced. The military caps in England have always used black bear skins. The news says that fake bear 28 has been adopted instead of real bear skins.

It seems that the fake fur has begun to grow out of its own world.

Of course, looking back at the fake fur market, besides Chanel, miu miu, and Lena Liz's fake grass are also very popular. The key lies in the big name design.

When Susan bought Chanel's fur imitation fur coat, there was a real leather fur coat nearby. But she thought the fake design satisfied her and the price was slightly cheaper, so she chose the fake fox fur coat without hesitation.

It seems that the design is still the main element of fur sales. The fur that is not designed, whether genuine or fake, is just a pile of fur. Moreover, because the fake fur is more capable of being toss about, the design of the fake fur is more desirable now.

Channel for later

Take a closer look at the fur that has been designed by the designer, and the best selling styles are classic classics of packaging and promotion.

Clothing is different from general merchandise. There is no good channel and propaganda. It is easy to be drowned in a huge fashion team.

We know that well sold fake grass is a number of well-known brands, Aeger London, Sportmax, See by Chlo ye, or Miao mu, Chanel, are fashion tycoons.

They have perfect sales channels themselves, so once designers design new products, their fans will know for the first time that this is a shortcut to their success.

Fashion shows are the most successful place for fur, which is a collection of businessmen and designers from all over the world. Therefore, it is necessary to make a conference for fur.

Then the model and the idea of publicity are chosen. Every design is seen and accepted by the public because of advertising, so although the fur itself has been very loud, the necessary advertising is also indispensable.

Besides, fur clothing is well sold in the world's famous clothing enterprises, and one thing is that they know where the market is.

"The fur market in China and Russia has exploded and the Chinese market accounts for more than half of our business," said Torben Nelson, chief executive officer of Copenhagen fur company, a Danish fur auctioneer.

Of course, the Chinese market is still popular fur, but Chanel's trial in China has proved successful.

After that, they will continue to design the Chinese herbal medicine, which is suitable for Chinese aesthetics, and the training of the market. A Chanel official said, "the sooner the better!"

Therefore, with a good design, we must also understand good sales channels and where there is need to go, it is the key to the final success of the investors who love fur.

Fake fur sales top companies

Company name fur design style

Miu Miao is young and jumps, showing young people's vigour.

The elegance, simplicity and elegance of Chanel are the embodiment of noble qualities.

Lena Ritz's desire, fashion, charm, complete urban women, charming and penetrating.