CHIC2011 Found That Men's Clothes Break From The Same Quality And Become Green Models.

Every year, CHIC starts with the massive men's wear exhibition hall. Therefore, for many years, the trend of men's clothing brand often takes the momentum to win, and it can also play a leading role in the whole industry.

Through the understanding of several authors, as well as the trend of all kinds of brands, there are many new men's clothing enterprises entering the CHIC2011 for the first time. From an industrial point of view, it means that in the huge number of men's wear brands, now countless new members have joined the competition, which is undoubtedly more pressure on the overall development of men's wear.

However, after struggling for a few years in the dilemma of "single category and serious homogenization", men's clothing brands seem to be coming up with the freshness of a cloud like fog in the coming CHIC2011. Although the days before the opening of the exhibition are still months, there are some pleasant clues from the pre heated interviews.

More men's clothing brands have found "business" besides changes in the international vogue, and there are more abundant fashion trends that can be used to arm men. So the brands of single men's clothing categories that can hardly be broken every year can finally add more fresh terms, such as "fashion leisure" with "business and leisure", and the new concept of "men's fast fashion" and the way of life that matches them.

After a brief interview and summary, the author found a coincidence. Several men's clothing enterprises interviewed were concentrated in the ranks of "fashion leisure" and "fast fashion". Although we can see that the men's wear brand is out of the "business" homogeneous appearance, there is also a vague concern: the men's clothing brand operators should learn from past experiences and lessons, and don't make the brand like the wind again.

Using the simplest words to sum up our findings, brands must have their own beliefs and cornerstones. If business and leisure are well done, they will continue to do things in a down-to-earth manner. The brands that turn to fast fashion and leisure trends should also get their own cultural blood and brand DNA as quickly as possible.

Men's heroic spirit is very heroic. Men's clothing brands invest more and more in creating green fashion channels. In particular, the "economic growth, energy conservation and environmental protection Trinity and coordinated development of economic development mode" put forward by Taiping bird can be said to be a very macroscopic direction for the development of brand strategy in the future, not only for men's clothing, but for every enterprise in fashion industry, and even for other industry consensus to learn and learn from.

The enterprise should put forward a good thinking mode. The industry should be refined, perfected and promoted from a more macro perspective and a higher platform, making it a guiding sample for the green industry to go ahead and disseminated and developed through CHIC.