Home Decoration And Building Materials Industry

With the continuous deepening of China's urbanization process, housing and household demand will be the most important in a long time in the future.

Today, we want to talk about the successful start up of home decoration enterprises.

To tell you the truth, strong capital will not favor home decoration industry, and will not even choose home decoration to start business.

Everyone knows that the home decoration industry is complicated in its links, complicated in management and intensely competitive, so practitioners who enter the industry are mostly practitioners in the industry.

Of course, there are always two sides to things. The home decoration industry does not need to invest a lot of capital, and the cash flow is considerable. This is the great advantage of home decoration enterprises.

All in all, the entry threshold of home decoration industry is not high.

As long as we choose a good market, choose the right time to enter, plus the correct business philosophy, we will get a very good return if we invest little money.

But the reality is that the majority of Jiezhuang enterprises are not as good as they want to be.

Through research, we find that there are all kinds of complex reasons for the failure of enterprises, but enterprises that succeed in entrepreneurship have a common feature, that is, first of all, they are successful in marketing.

The study found that most of the entrepreneurs of home decoration enterprises are more concerned about the factors at the technical level, such as the obsession with the design field, the tireless quality of the project, and the desire of the high-end customers.

As we all know, the level of design has nothing to do with the operation capacity of enterprises. Engineering quality is not the necessary condition for efficient operation of home decoration enterprises, but the nihilistic positioning of high-end customers can only make their skin ache.

Jiezhuang enterprise is first a profit making institution, a cell of a commercial society.

Once a home decoration enterprise is born, the first thing to face is a goal -- profit.

Design, engineering and so on are only means to achieve this goal. Giving up the goal and paying too much attention to the means will lose the focus and lose the direction.

What is the most important thing for home decoration enterprises to start with?

How simple a word it is, but how many people forget it when they are doing it.

What is marketing? For home decoration enterprises, marketing is the idea and method of selling products and services to customers, the core of which is consumers.

As a core consumer, we are all about two steps: from finding consumers to satisfying consumers.

After this refining, it is found that the key to the original home decoration business is how to find consumers and how to satisfy consumers.

In the start-up stage, home decoration enterprises, such as experience, capital and manpower, can not compete with those big companies. They need to concentrate all their strength on attacking this link. If you can get a lot of valuable customers in the competition, your business will succeed.

Some business executives said that if I had done the project well, I would gradually form a good reputation and do the same.

It is not wrong to understand this without any conditions.

However, if we put it in a short period of time in the early stage of entrepreneurship, it will be meaningless.

Just imagine, a newly established enterprise has done dozens of projects in a few months. Even if all of them are model projects, what kind of "word of mouth effect" can be produced on the market in terms of this limited quantity? If there is no support from a large number of customer groups, how long can this enterprise last? This is a serious consideration.

Conversely, even if it breaks down several projects, it will not produce much negative effects.

Of course, if this sentence is taken out of context, it will be meaningless.

We have to look at the fact that design, engineering and services in the minds of consumers are often not the same thing as what we want to offer them.

Therefore, the first step in marketing is to satisfy the psychological needs of consumers rather than the actual needs.

Only when we meet the psychological needs of consumers first, can we get the right to continue to speak with consumers, so that we can achieve the final benefits.

To achieve this, it is impossible to rely on flexible marketing strategies.

Because of this, the packaging of products and services is very important.