What Are The Simplest Ways To Distinguish Cheaters?
It's the simplest way to decide whether a big advertising company is a fraud or not. Let's see if he has his own trademark.
If a franchised brand does not have its own trademark, then why does he guarantee your agency interests? What exclusive rights? What is the right to monopolize? Simply speaking, even if the affiliate is not a liar, if you fire the brand, you have two competitors who copy the same store and brand as you do, and then compete with you at lower prices or other bad competition ways. What can you do? You have no way out.
He can easily break the so-called brand without paying half the legal responsibility.
Only registered trademarks are protected by law.
First we know what a registered trademark is:
The use of circle R is a mark of "registered trademark", meaning that the trademark has been registered in the State Trademark Office and has been examined and passed by the Trademark Office, and has become a registered trademark.
The R in the circle is the initial letter of the English register registration.
Registered trademarks have exclusiveness, exclusiveness and uniqueness. They belong to the registered trademark owners. They are monopolized by the law and are protected by law. No enterprise or individual is allowed to use it without registered trademark owner. Otherwise, it will be liable for infringement.
In China, the trademark TM also has its special meaning. In fact, the TM logo does not protect the trademark. It is different from R. TM indicates that the trademark has already applied to the national trademark office, and the State Trademark Office has also issued the notice of acceptance, which has entered the period of disagreement, which can prevent other people from making repeated applications, and also indicates that the existing trademark holders have the priority to use.
The use of TM is the meaning of the trademark symbol, that is, the words, graphics or symbols that mark TM are trademarks, but they are not necessarily registered (unregistered without legal protection).
TM is the abbreviation of English trademark.
People's Republic of China State Intellectual Property Office personnel explained that TM is the trademark logo used in the registration and audit period, while R is the copyright mark that can be used only after the approval period has been approved.
Knowing this, now let you gradually understand the characteristics of the typical franchise chain Swindle:
1, the registration time of the company is not long.
Business circles
Department enquiries, such as the industrial and commercial departments in some areas of Beijing, can only be queried for 1 yuan, usually not only registered in the mainland, but also registered in Hongkong and other places (the cost of registering companies in Hongkong and other places is very low).
2, the company claims to be developed by companies such as Korea, Hongkong or even Europe and America, or the subsidiaries of these companies, or domestic agents or franchisees of these companies' products (if they need to confirm that they can query the national trademark library, these brands will definitely register ahead of time if they want to enter China).
3, the so-called brands operated by these companies have no trademark rights.
Here is a special point to emphasize, please do not apply the notice of acceptance of trademark application as a successful certification of trademark application, which is entirely two different things.
The former is the trade and Industry Bureau informing you that the application for registration of the trademark has already been received, and the latter is that he really owns the trademark.
Joining the swindlers often takes advantage of those who are not knowledge-based in trademark knowledge, and takes the notice of trademark application to deceive people.
You know, how can a company that has only been established for one or two years apply for a trademark?
4, in order to prove the authenticity of the company, the company often produces some international brand or company's brand management authorization (note that the brand is not registered at all, but does not exist). In order to fool people, these empowerment books are mostly English, but there are many flaws, for example, they still use the Chinese signature habit, while foreign related documents recognize the signature of the supervisor.
Of course, over the past few years, these chain cheaters are constantly upgrading, and their obvious loopholes are constantly being filled.
5, their products are generally ordinary people are not easy to judge the price and quality, such as clothing, gifts, health products, etc., in order to facilitate fraud.
6, such a company has a long life span of 2 years and a short period of 1 years.
company
Is it a late cheater?
There are also some other features, such as the core figures of the franchise chain swindlers, mostly in a certain province and city in central and southern China (to avoid causing regional disputes, skipping around). The locations of deception are concentrated at Beijing West Railway Station. There are a large number of such deception in offices near Beijing West Railway Station.
Of course, these characteristics may also be disappearing, because there will always be imitators to enter, and the scale of fraudsters will continue to grow, and they will also develop to other regions.
From the above characteristics, we can see that the identity of these fraudsters is basically legal, for example, the company registration information is legal.
company
The authorized documents such as the "parent company" (in fact, the cheater himself registered) in Hongkong and other places, the company's scope of operation is legitimate, and the company's trademark registration procedure is legal.
It is because they are legal that their cheating rate is very high.
So, where are they illegal? This is actually a hard question to say. Their illegal place seems to be gone now. This is related to the changes of Chinese laws and regulations. Since the promulgation of the administrative licensing law, the measures formulated by the relevant departments have lost their effectiveness. Therefore, the content of franchising enterprises is a blank. However, if you want to verify whether an enterprise is a liar, you can still apply the franchise management method. The "Regulations" stipulates that it must own its own brand, its direct store and continuous operation for more than 3 years, if you are concerned about the franchisers do not have these two characteristics, then 100% is a liar. Here, I want to explain "brand" again, please recognize whether its brand has been registered successfully or "accept the application".
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