Corporate Culture: The Invisible Wings Of AOKANG Soaring

"For AOKANG In terms of growth, corporate culture may not be the most direct cause, but it is the most lasting determinant. Corporate culture is the "spiritual food" of AOKANG employees. It is the "gongs and drums" to boost the team's confidence and is the lighthouse torch that we break through. Activating a pool of spring water in the development of culture can melt layers of ice on the road of development. More than one occasion, Wang Zhentao, AOKANG's boss, will emphasize the value of corporate culture.

Looking at the world's leading enterprises, Procter & Gamble, leading group Lun in 1837, 3M, the world's top ranked WAL-MART... These enterprises all have deep cultural connotations, and all of them are based on the precipitation of culture. Therefore, it is an opportunity for an enterprise to make a fortune every year. It depends on leadership for two years, and 3 to 5 years of development depends on regulations.

The core of an enterprise is product and service, but the essence is the strong cultural charm behind it. If people are compared to enterprises, corporate culture is like a person's motto or belief. A person must have faith, and the same enterprise must have culture.

They have put forward the great mission of "serving the progress of mankind" and advocated the grand vision of "centenary AOKANG and global brand", which is the result of AOKANG's courage to innovate and pursue culture. AOKANG people are passionate, passion is the driving force of deductive innovation. Passion can have ideals and goals, so that we can constantly learn new knowledge, surpass today, innovate ourselves and create brilliance.

Summarizing the history of AOKANG's development can be summed up in four words. These four words inherit and carry forward the characteristics of our corporate culture from the beginning to the end: integrity, innovation, humanism and harmony. This is also our AOKANG core values. This core value determines that our enterprises have formed a rich and diverse culture.

Staff vitality to promote harmony

As a labor-intensive enterprise, AOKANG has 20 thousand employees from all corners of the country. They use their youthful vigor to create AOKANG's pursuit of dream business atmosphere.

AOKANG has always regarded employees as the most valuable asset of the company. Annual annual wine, a variety of workers' sports meet, Cara OK contest, speech contest, staff summer camp, excellent staff free travel...... At the same time, it puts forward six major projects: housing project, warm heart project, sunshine project, cultural engineering, talent project and linkage project.

In order to build a vibrant and harmonious enterprise, the housing project actively implements the housing project with the main contents of staff housing, activity places, entertainment and leisure. AOKANG invested 30 million yuan in headquarters and Ou Bei Industrial Park to build up a high-end employee living quarter with a combination of food, shelter and play. There are basketball courts, tennis courts, table tennis rooms, chess rooms, billiards rooms, libraries and reading rooms, as well as staff canteens which can accommodate more than 2000 people at the same time. There are also supermarkets, self-service banks and mobile phone service stations.

Warm heart project is warm. The AOKANG love foundation, founded in 1999, adopts the method of "enterprise assistance and employee donation" to organize regular fundraising activities. Especially in the Wenchuan earthquake in Sichuan, 20 Chinese employees in Sichuan were severely affected. The first time the love foundation gave them financial support to help them rebuild their homes. Since the foundation of the love foundation, more than 400 employees have been resolved and the amount of subsidy is about 1500000 yuan. Annual physical examination is organized; free meals are provided in the cafeteria during the off-season and during the Spring Festival holiday.

Sunshine projects focus on two-way interaction between employees and their families, and often organize activities such as going out for study, sightseeing and outward bound training. Since 2003, a series of sunshine operations have been organized every year. In the same year, "the same family, a total of innovative life" and AOKANG's outstanding employees' family members' "watching AOKANG swim wild goose" activities has aroused great repercussions among their employees. In 2007 and 2008, working with CCTV for two years, together with the peasant workers' party, not only enriched the staff's amateur life, but also widened their vision.

Short message is short and simple, easy to understand, and can convey the management idea directly. Since 2006, Wang Zhentao has been writing short messages in his work and life experience, sending messages to the company's SMS center and forwarding them to each employee. Communicate with employees in the company and develop brainstorming for inspiration.

Company management is also very welcome this kind of short message culture, because it has changed the boring way of sermon, so that everyone can accept the corporate culture at any time, and has a positive impact on staff work and corporate culture construction. Now, some management departments of the company begin to edit information and communicate internally.

AOKANG has been actively exploring how to establish an exchange channel for managers and grass-roots employees to be willing to practice. "Who comes to lunch" activities, let employees understand the business, enhance sense of belonging and identity, and enhance team cohesion. Wang Zhentao also encouraged senior leaders of the company to have a random exchange of staff in the future, to have lunch together, to listen to the aspirations of the grass roots, to understand their needs, and to discuss with the staff about the enterprise development plan.

Corporate community is a position for employees to take an active part in company activities. According to the employees' preferences, AOKANG embarked on a rich cultural life and actively organized various kinds of associations. Such as AOKANG Young Volunteers Association, basketball club, rainbow club and so on. In particular, the AOKANG Arts Troupe has provided many wonderful programs for AOKANG's various literary and artistic activities, fully meeting the needs of AOKANG employees' "seeking entertainment", and excavating talents at the same time, providing them with a stage to demonstrate their talents. Qi Chuanpei, director of the Property Department of AOKANG thousand stone manufacturing center, is a typical example. He started from general manager, to the Commissioner of administration and then to the position of director.

AOKANG's chartered aircraft, which has attracted much attention from all walks of life, has sent the first line of production workers back home in 2007. In 2010, the summer camp for staff children was established. This culture, which is for the immediate interests of employees, has also made employees more intimate with enterprises.

Learning organization creates future

In the creation of learning oriented enterprises, AOKANG is carrying forward the entrepreneurial spirit of "Wenzhou first" and actively implementing the "cultural strategy". It focuses on enhancing the learning ability, creativity and execution of private enterprises, and presents a unique way to create learning oriented enterprises with culture. According to statistics, AOKANG spends more than ten million yuan on training every year.

In AOKANG, there is such a concept that ability is more important than academic qualifications, and learning is more important than ability. In order to realize the leap of individual learning and team learning, and enable everyone to acquire new knowledge quickly, so that other members of the team can share it, the AOKANG Party committee set up the first private enterprise party and government school in Yongjia in 2004. In 2007, the first enterprise university AOKANG University in the industry was founded on the basis of Party and government schools. At present, AOKANG university has a leadership college, a production technology institute, a marketing college and a chain Monopoly school, offering different learning schedules and courses for different employees. For example, the Leadership Academy has set up EMBA classes for senior and senior leaders, and has organized four phases of student learning. The chain Monopoly Institute has opened regional manager growth classes, thunderbolt spark classes and star supervision classes, providing a good platform for AOKANG to build learning teams.

Relying on the party and government schools of the enterprises, the AOKANG lecture hall and the AOKANG marketing stage are also set up. The network platform is set up, the E-reading room is set up, and the AOKANG electronic library is opened. Through online work and study, information interaction and sharing are achieved, and the learning ability of the whole staff is enhanced.

In order to further enhance the learning ability of employees, AOKANG Party committee also innovates learning mechanism. Every year in July, it was designated as the company's thinking week. It organized senior and senior leaders and family members to travel to Taiwan, Jiuzhaigou and Japan and Korea to consider the company strategy. AOKANG's thinking week has become a model for many enterprises to follow.

At the same time, the company also set up the "O Kang Jin proposal foundation" and "AOKANG Patent Foundation", and held regular "problem finding and suggestion" activities, encouraging employees to actively put forward their own views and suggestions for the company's problems and needs improvement, and encourage employees to carry out reform and innovation in management, marketing and production.

"AOKANG has a very good learning atmosphere. Competition I feel that I have stepped into a practical school from a theoretical school, and my skills are improving rapidly, working efficiency is improving, and everyone's enthusiasm is more sufficient. AOKANG production workshop staff Zang Xiaowei said.

By building a learning enterprise, taking the needs of employees and the needs of the company as the starting point, AOKANG actively builds learning platform and implements learning system, which promotes the scientific and sustainable development of enterprises in the process of learning interaction, communication and sharing.

AOKANG is the leader of China's footwear industry. Its 22 years of experience in leadership training tells us that culture is always the most valuable asset of enterprises and the invisible wings of enterprises to take off.

Today, under the background of the new era, it provides good conditions for the development of AOKANG, and puts forward higher requirements for AOKANG. But AOKANG people also need to be sober to see that opportunities outweigh challenges and opportunities are bigger than crises. Therefore, for AOKANG, it is the best time to move forward. And on the way forward, even if there are more difficulties and more problems, AOKANG They can make "culture" and let culture become the wings for enterprises to take off. In the new round of economic development, a correct understanding of transformation and the initiative to grasp the transformation will surely win the lead in transformation.

In the development of AOKANG for 100 years, cultural construction will affect the future of enterprises.