Ma Yun: Competition With Hate Must Fail.

In December 18, 2010,

Ma Yun said, "do not complain that there is no opportunity. Opportunities will always exist. Every 5 to 10 years, there will be great and outstanding companies.

"Don't complain."

The following is the closing speech of Ma Yun:

On the road, more and more lonely, because fewer pedestrians on the road, the bigger the business, the longer the time, the more lonely you are, the less we are the same people, we share some experiences and views.

Some entrepreneurs like to climb mountains. Some entrepreneurs like crossing the desert. They try to experience extremes.

Everyone has different views. I climb mountains every day. I go across the desert every day. I want to travel. I hope to have a bit of a bit of a bit more comfortable and a little bit more comfortable, because I'm too tired.

All those who run businesses have to recall why they started to run businesses. Just like when people get married to a certain extent, they have to recall the feeling of first love. The first boyfriend is the best, but when we walk, we change.

We have to ask ourselves this question: why do we do this business? Why can we run this business well? How can we do it well? When should we do it? Who will do it?

Keep asking yourself why you want to run an enterprise.

Why do we need to run this business? Some people say that Alibaba has gone to the present day to earn money, and I feel that it wasn't designed on the first day. Today, all the management teams of Alibaba include me, which is much better than that of ten years ago. But I can't walk to the same place again, even if I turn off all the websites of Taobao and Alibaba.

Many people say that you have finished the good opportunity, but we have no chance, but the opportunity will always exist. Every 10 years, every 5 years there must be great and outstanding companies coming out. Every year there is new hope. This is our industry, but you have to figure out why you are running the business.

First, what can you do? Some people say I have this resource, and I have that resource. I can do it well, but not necessarily.

Someone told me to marry a girl and tell him that I have nothing. I just love you more than others. This is empty talk.

Ask why, why I can.

Sina did not have these resources at the beginning, and Alibaba has never done such business. Taobao has no experience in doing retail, but why experience, capital, money, and resources to lose money, no resources, no experience? Let's think about it. I have no answer today. I am just talking about my view.

Second, how to do it?

A few years ago, I said that Obama said: Yes, We Can! Yes, I can.

But the US economy has not done it. He forgot to answer, How We Can? How we do it and how to do it is the key.

Many people see today's successful Shi Yuzhu, today's successful Yu Feng, today's successful Shen Guojun.

But I want you to see Shen Guojun and Shi Yuzhu, who were ten years ago, what decisions and ideas they made at that time.

Today we are not worth learning, but in the past ten years, we have gone through a difficult process and made mistakes. In the process, everyone needs to reflect on and learn and think.

I don't think today's Alibaba did it today.

It is the ideal of ten years ago, and ten years of efforts to achieve today, we are not doing today's enterprises, do business for ten years later, you judge ten years later, China's economic judgment, the judgment of the world economy, the industry's judgment, today began to follow this direction, constantly changing themselves to adapt to it.

When will it be done? In the course of ten years, who will do it is very important.

A good project is done well to a good person. A good project is given to a wrong person for grief. You still don't know why you lost it at last.

I hope you can think about these questions.

Doing comfortable business is more important than being strong and big.

Many people are asking, "how can our enterprises grow stronger and bigger?"

Why do companies have to be strong? Why do they need to be bigger? I think enterprises should do well and do comfortable business. Doing good business is more important than anything.

What is a good company, a good business is customer satisfaction, staff happiness, shareholders feel very relieved, such enterprises I think is really good business.

In fact, we feel big and big.

There is no difference between raising a company and raising a son. Not having many sons will make a fortune. A bad son wastes all the assets of your two good sons, so I hope you do not have to be bigger.

Small businesses often say that if the boss is big enough, many people will do it for you. When you get older, you don't have to do it. I find that the bigger the business, the harder I get, the bigger the child, the more worried.

Now that you are on the road, don't regret and choose to do it. This is the experience you must have on the road when you are experiencing the process of doing business.

Why do I like to be with small businesses? Because in their eyes, they see hopes, expectations and dreams, while big enterprises see KPI, see competition, see IPO, See listing, capital and shareholders, and big enterprises return to the dream at that time, return to the real you, back to why you did for the customers at that time, what was your idea then?

If you choose an enterprise, you should not regret it, and do well in the work of customers, employees and shareholders.

I want to do business, do small and small fun, I walk through some small shops in Japan, this shop has posted a sign at the door, this shop has been set up today is the 147th anniversary anniversary, I am very curious to see, two pairs of old couples, a girl said, this is our pastry business, 147 years since we only pastry, from the process of speaking he saw great happiness.

Another story.

A few years ago, Howard Schulz and CEO, the founder of Starbucks, told me a story, a real story. I think many of us think about this problem and have a look at it. It's interesting.

He said London was on a business trip. It passed through Oxford street in London. It was an inch of gold. There was a small door face. There was a very small door face. It sold cheese, sold cheese and sold salt. It was very hard, and it didn't make money, and saw an old man dressed very cleanly selling cheese. He went in and asked a question, saying that the rent of the street was so expensive. Could you earn the money to pay the rent? The old man said, "buy 10 cheese to tell you."

After he bought it, he said, "can you afford the rent in the end?" the old man said, "young man, come over and show your head. Most of the houses on this street are ours."

Our family generation sold cheese for a living, selling cheese without knowing what to do, buying this shop for a store and selling it today.

I like cheese today. My son is still making cheese. We feel this is a happy industry from generation to generation.

Enterprises do happiness, you are always comfortable, do not compare with others, who is big, who is strong, do happiness, do happiness, do happy, I think this will be really comfortable, I have always thought that we are not to do business in this world, we come to this world to rely on is to experience life, is to experience the joy of life.

Everyone will have more than 30 thousand days. The people here are just like us. After we finish each day, we will play a fork and live less and less. Don't always want to be bigger and stronger.

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Treating employees well is far more rewarding than imaginative.

I think the best way to manage an enterprise is to supplement the culture through culture and institution.

A good country and excellent enterprise must have culture to do it.

We have always believed that the strong and prosperous United States is because the United States has a very good system, but let us think of the fact that the prosperity of the United States can not be separated from his Christian culture. He has cultural and religious beliefs, and the whole legal system is based on the perfection and supplement of the whole Christian system.

If you do not have a very strong cultural system, we must combine some of them in the East and make some efforts in western countries. If we take some foreign legal systems, we may not be able to solve our problems.

We are not statesmen, we can not be politicians. We entrepreneurs talk about politics now, as if they were bigger than the president.

We are all enterprises, we can through the means of enterprises, through our own efforts to improve this country, to improve human business development.

I think we have no way to do it today, nor can we do a city culture, but we can do well in our company culture.

Culture is nothing more than what is your mission, why it is done, how to do it, value system, and KPI, and assessment. Culture must be checked out. Culture is not posted on the wall. One enterprise says that our culture is doing well, 4 magazines and 5 will run newspapers, that is propaganda and no use.

I want you to bear in mind that in the end, whether your company is sustainable or not, whether your employees are happy or not, whether the customers are satisfied or not, is because you have an excellent and strong culture, and the system is to make up for developing such a culture.

I would like to tell you a story that I have been talking about for many years. This story influenced me and influenced our business.

Before 1989, when I heard the story for the first time, I came back and asked, how can we do this? This story is how TOYOTA beat the US car. Everyone said that strategy is important, and that design is important, but there is a story to illustrate the problem.

In Chicago, one night, when it was raining hard, a driver drove a car and the wiper was broken. At this time, an old man came into the rain. The man ran to the car and repaired the wiper.

Who is he? He said I am a Toyota Corporation car worker. I saw my company's product hurt. I have the responsibility to repair it.

The system will not let you see the bad car repair, it is culture, let him do this, I hope you, if you have such a staff, you will be able to succeed, and such employees because you have such a mentality to treat your employees, take good care of your staff, you have such a culture and such employees.

I also tell you that the most expensive thing in twenty-first Century is talent, and the same is true for businesses.

The vast majority of enterprises believe that machines are more expensive than human beings, and many people bargain when buying machines.

When we hired our employees, we did not expect to bring good conditions to our employees. If you do not think so, you will not be able to live well in twenty-first Century.

Today's people-oriented era, the Internet age, the information age, the data age, must be the era of human creativity.

Treat your employees well and invest in your employees. They bring you much more rewards than you can imagine.

What is talent, talent can be cultivated.

What is raising? It means giving him the chance to fail and give him the chance to succeed.

If you want to look at him, you can't let him get hurt.

I thank my own age for my training and education.

Some people say that China's system can't cultivate people like Shi Yuzhu and Ma Yun. I happen to be made in China and Chinese system.

You will always find some excuses. Successful people are always looking for directions.

Last year, a colleague told me that I was too busy and too busy to be confused every day.

OK, give him two more jobs.

Because you don't know priorities, you don't know what to do and how to empower people. If you don't give him such training, you won't succeed.

There must be a good way to train them, train them and give them opportunities.

Some people say, what is the biggest happiness of a company? A person from an enterprise communicated with me that ten years ago, I could earn hundreds of thousands of dollars a year, and I could earn tens of millions of dollars a year. The larger the company, the less happiness I felt. I feel that I am happier and happier now. Where does my happiness come from? Ten years ago, I saw this young man, little girl, they entered our company, and today they have become so capable and able to face reality. Their growth is the source of my happiness. You will find that Alibaba will be better if they have them, and Alibaba will go downhill because I am old enough.

Every year, my leaders and I have to ask myself this question. Who did you hire? Who did you expel? Who did you promote? Who did you warn? Did you do those four things? You didn't do it. You weren't a good leader. You didn't know how to train others. There were only a variety of people in the company.

The enterprise is an ecological chain. The enterprise is a wildlife park. I am glad that our company is like a wildlife park. There are all kinds of people. How do you find them in all kinds of people and look at them with appreciation.

You hear a person, you ask a leader, how are you below? He says, the people below are all assholes, not me, I say they are bastards, I hope you cultivate them asshole, second years if they are more asshole, you must be wrong, you are more asshole.

We have to ask this question. What did you do for anyone?

Do not hate with competition. Hate will fail.

The competition is the most competitive, and there are also many complaints here.

Alibaba and Taobao built two markets. Many people beat prices. Many people beat their prices every day. I came out 50 million, and he came out 40 million. This is the stupidest business war. I teach a fool to do it. This is not an entrepreneur.

What kind of hero is the price?

What is the highest level of competition? Competition is a pleasure. It is a pain for your opponent. You are happy. If you are suffering, it is wrong. You are happy with pain. You must have gone wrong.

The fun of competition, the two business competition, just like playing chess, you lose, we come again, two chess players can not fight, now is very hate, you win, I kill you, really do business is no enemy, the heart invincible, invincible, your eyes are all enemies, outside is all enemies.

What is the ecological operation of the enterprise, the lion in the ecology is not eating sheep because of the sheep, because I want to eat sheep, because I can survive.

When you compete, don't take hatred, and hate will fail.

Don't complain about the economic situation.

Finally, many of us must listen to the economic situation.

What CPI has gone up, the price of raw materials has gone up, the central bank has to raise interest rates, our enterprises should not care about these matters, never care about what the prime minister is concerned about, the economic situation is good, you may not be good, the economic situation is not good, you may not be bad, the great enterprises are born when the economic situation is not good.

Don't complain about the situation. Some people are complaining about the situation and others are working hard.

When I started to do the Internet, the storm of the Internet appeared three months later. Everyone felt bad. Sometimes the situation was bad, and there was more opportunity for you.

So no matter how big your business is, change yourself and adapt to this good or bad situation.

I remember when the financial crisis started, I attended a meeting of Chinese entrepreneurs. I saw in the newspaper that there was a wild duck in the Beijing Park frozen on the lake. Everyone saved the duck. This is not good. Why? In that park, the ducks are wild ducks, that is the domestic duck. When winter comes, the wild ducks fly, and you are still there, stupid.

You must learn to fly.

We should always remain optimistic in our business.

I think the people on the road must be hard. People on the road don't need to kill you, encourage each other, share each other, be more pparent, and be more open, our enterprises will do better.