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This Winter Children'S Clothing Price Rises Nearly 40%. Parents Save Money And Buy Online.
Children's clothing market Inside, heavy cotton coats are rarely asked. Cai Zhuonan photo reporter Feng Ziying
Under the general situation of rising prices, this year Children's wear Prices soared nearly 40%, but sales fell by more than 30% over previous years. Many young mothers have been using "killer mace" to buy shopping, wholesale shopping and online shopping.
Every replenishment price will be raised.
" Children's wear in winter Prices have risen by at least 35%, including Thermal clothing, coat, trousers, shoes Wait for all winter clothes. " some Brand of children's wear Mr. Ma, general agent of Shandong, said he had done 13 years of children's clothing business and never encountered such a big increase in winter clothing. This year Down Jackets In the first batch of goods, the price has increased by 35% over last year. When replenished again in October, the price of each down garment increased by 20 yuan.
Yue Yue rabbit children's wear shop The store manager said that this year's sweater should be between 80 yuan and 200 yuan. "I made up three goods from October to mid November, and the price will be raised once every time, 5% to 10% every time."
It is understood that this winter cotton The price increase has led to nearly double the price of cotton yarn used for winter clothing, up from 18000 yuan / ton last year to 33000 yuan / ton. In addition, Down Freight, labor and other price increases are also driving children's clothing prices.
Mothers are never mean by spending on children. This year's price increase will also have a great impact on household expenditure. Children's wear The impact of price increases is even more prominent. Children's wear It costs about 300 yuan.
In the interview, a Mother counted out the children's clothing expenses this year: the average price of a thick coat was 300 yuan, up 100 yuan from last year. Fabric The lowest price for a sweater is 120 yuan, up 40 yuan, and a cotton quality. Jeans The price to 150 yuan, a pair of shoes sold to 120 yuan on average, up 30 yuan to 60 yuan over last year. Add Thermal clothing, hat, scarf As for the cost of thermal clothing, the cost of a child's winter clothing is no less than 700 yuan, which is 200 yuan to 300 yuan more than last year.
Sales of children's clothing dropped by more than 30%.
Reporters visited Ginza mall. Children's wear shop , Children's clothing wholesale market Understand that this winter Cotton clothes and down garments for children's wear The peak season for sales is slow.
King Tong Wang children's clothing store Mr. Ma said that he had never seen such a light winter clothing market for more than ten years. Cotton sales usually begin to rise in mid October, and the end of November is the peak season for the sale of cotton and down garments. It is now at the end of December, and there is no shadow of the peak season yet.
Insiders say Children's wear The average sales volume this winter decreased by more than 30% over the previous years. Ginza mall ABC counters sales personnel said that in previous years, one model of winter clothing, each model should have two or three pieces, less than mid December goods are not complete, this year each model has only one, there are still surplus. "11 months of a snow, cotton clothes sold part of the clothing has not yet started selling." Ji'nan Golden bean children's wear shop Mrs Chang said. The down coats in the shop are unsalable, and at least two goods have been filled in the same period last year. After the wholesale purchase of new goods this year, it has not been sold out, let alone replenishment. If the same quantity is purchased, there will be at most 1/3 of the goods sold in previous years, and the goods sold are less than 1/3.
Group buying and online shopping are welcomed by mothers.
The installation cost is one of the important expenses for raising children. Many young mothers feel deeply about the rise in clothing prices. They also discussed this topic in some parenting groups.
A netizen said that her child had been three years old and 02 months. Besides the cost of education, the cost of buying clothes could reach 20% of the total expenditure of children. Now the rise in clothing prices has a big impact on household spending.
In order to deal with the additional expenses brought by the price increase, mothers have been using "killer mace". Some mothers buy children's clothing online. "Online clothes can be half cheaper than shopping malls and children's wear stores. Children grow fast and need not wear famous brands all the time," and online. Children's wear The quality is not bad. " Some mothers also call for friends and go together. Wholesale clothing market Buying children's clothing.
The girl, "Lin Lin"'s mother, said she joined four or five mother groups and two group buying groups. As long as there are group buying activities and discount information, mothers will notify in the group, then collectively sweep goods, and the price is also substantial.
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