Shandong Makes Billions Of Carrier Aircraft Carriers

Clothing "short board" in textile Province

Shandong is a large province of textile and garment industry, employing more than 200 people. The output of yarn and cloth ranks first in the industry of the whole country. The knitting industry ranks second, the printing and dyeing, the woolen cloth occupy the third place, and the clothing and chemical fiber occupy the fourth place.

Among them, Wei Qiao group is not only the largest cotton textile enterprise in the country, but also the largest in the world.

However, shiny numbers can not cover the "short board" of the development of Shandong's clothing industry.

Xia Zhilin, President of Shandong Textile Industry Association, said that as a major textile Province, the development of Shandong's clothing industry is lagging behind. Whether from the growth rate of Enterprises above Designated Size or profits and taxes, profits and export growth, they are lagging behind textile enterprises.

Gu Qingliang, a professor at the school of management at Donghua University, said that clothing market demand is developing at both ends. Shandong can still be in the low-end market, but the development of the high-end market with the largest profit margin is lagging behind. "We should know that China's luxury consumption is developing at a high speed, and two years later, it will become the world's largest luxury consumer market."

Xia Zhilin said that many clothing enterprises in Shandong are still satisfied with the low processing fees. They do not know that you earn $20 in processing fees, and they sell hundreds or even thousands of dollars in their hands. "This has also resulted in an increase in the number of garment enterprises above Designated Size, and the increase in output, but there is no simultaneous increase in profits."

During the "12th Five-Year" period, it is worthwhile for Shandong garment enterprises to think deeply about China's need to revitalize domestic demand.

Xia Zhilin believes that Shandong clothing enterprises should pay attention to brand, change the status quo of the small number of brands, and raise the profit rate of unit price products.

"Some people may say that doing simple export, low risk, making brand in domestic trade, often facing the problem of dealer pressure payment and so on, is risky, but high risk also has high returns."

Xia Zhilin said.

"12th Five-Year" to create five

The reporter has learned that in the Shandong clothing industry, some enterprises have begun to play the brand in China to plan the construction of channels.

Chen Yujian, vice president of the groom's -0.62 (-2.17%) group, said that they were not satisfied with the "potential award" of the national clothing brand. They also had to build a nationwide marketing network during the "12th Five-Year" period to unify the store image and create the brand.

According to the introduction, the groom is ready to build a large flagship store in the capital cities and economically developed cities in the north of the Yangtze River. He will buy and lease long-term outlets in eastern, central and northwest capitals and prefecture level cities, and strive to increase 50 to 100 stores each year.

In May this year, they held a large Japanese clothing brand operation company -- Renner Corporation, the chief economist of Ruyi group, Shandong.

It is understood that Renner has a world-class fashion design, planning and operation team. Currently, it operates 35 clothing brands for men and women. In Japan, there are more than 2400 stores in Japan, including men's wear, sportswear, department stores, hypermarkets, supermarket stores and so on.

Undoubtedly, the move of Shandong Ruyi paved the way for building a brand in Japan.

During the "12th Five-Year" period, Shandong Ruyi will be pushed out in the domestic and foreign markets, changing the past only focus on the textile situation, and create a fashion apparel industry group.

Bai Wenhui said.

During the "11th Five-Year" period, Qingdao's red collar and Weifang's "Ya Li Ya" won the national costume "quality award". As a brand of Shandong's women's clothing, she became the ten best seller brand in the Chinese market, which improved the imbalance between the proportion of men's clothing and women's clothing in Shandong.

Liu Jianguo, vice president of Shandong clothing association, said that during the "12th Five-Year" period, the province will focus on cultivating 5 independent brands with over 10 billion yuan of sales revenue, and 15 independent brands with over 1 billion yuan, and the proportion of the major enterprises' equipment in the advanced level of the country reached more than 90%, among which the international advanced level reached 50% or more.