Teng Yunyan: The Calm Girl Who Sells "Fortune Cat"

In the row of Dacheng Alley in the rows of shops, Teng Yunyan's "cat house" is somewhat conspicuous. Apart from the exterior decoration, the exquisite texture of the trinkets in the shop is also one of the reasons.

In this little anime shop with the theme of Japanese anime "Fortune Cat" series, Teng Yunyan, a graphic designer, is busy wearing thread beads every day at a foot counter, and designs an ornament style with his own creativity.

In her opinion, two years after starting a shop, it was 50% successful, because at present, Dacheng lane is not good, but her mind is relaxed.

"Business must be market oriented and patient. When I can do a good job in the market, I feel like I am."

The first three months of business: little income, very anxious.

In March 2009, Teng Yun Yan, who said he had been "swinging" for five or six years in the society, decided to open a shop in the European Wind Street on Qingshi road in Beitang and start his own business.

10 years ago, from a remote village, she studied graphic design for a period of time after graduating from technical secondary school, and worked as an apprentice in an advertising company in her hometown.

Because of low wages, she left his hometown to go to Wuxi to make a living. In recent years, she has changed several jobs and mostly engaged in advertising design.

In March last year, she saw a "Japanese Fortune Cat" Japanese ornament in a jewelry store in Suzhou.

But when she really started shop, she realized that things didn't seem so simple.

"There are thousands of pearls. If we make a careful distinction, there are great differences between them, so it will take 3 months to get familiar with them."

Because in addition to selling the original series of "Lucky cat", the store is more free to match design accessories, all of which need to be tested.

To make matters worse, because of lack of experience, the goods she had entered several times before was either thick or fragile.

In addition to these troubles, there are more problems of getting into the accounts.

Teng Yunyan said that business was good in the first week, but it has gone downhill since the second week.

"For a long time, I did not get in. I was very nervous and anxious at that time."

Fortunately, the truth of her family and friends made her "wake up".

"It's normal for a general startup to start a business without profit for the first three months, so this time it takes a little patience."

More than a year of Entrepreneurship: hundreds of people are happy.

After the hard three months, everything is getting better.

There are more and more guests coming to the store, and there are still some old customers.

Teng Yunyan, a brain alive, has come up with a way of membership.

Her practice is that when the guest consumes 300 yuan, he can apply for a membership card, and then he can come back to the store to buy something, so he can enjoy 12% off treatment.

Besides members, ordinary guests refuse to make counter-offer.

"Such a business is necessary to maintain a certain customer base."

However, Teng Yunyan believes that doing something creative, often introducing some new styles to attract customers, is the key to the long staying of small shops.

To this end, she began to look for "creativity" from her life, and the new models of some jewelry shops, and even the jewelry styles worn by her guests, were the source of her inspiration.

Nowadays, according to the style and type of "trick cat", with the color of knitting wool and knot molding, there are thousands of small ornaments in Teng Yunyan's shop, all of which are designed and woven by her.

During the interview, Teng Yunyan pointed to the hanging cat on the wall, saying that it took her only 3 hours to use it. There were two hundred or three hundred beads and 2 metres of wool.

She was very satisfied with her "work".

The new model has attracted many young people.

Nowadays, there are hundreds of people who handle membership cards.

The last 3 months: the demolition of Dacheng lane, "market" is not good, she is "calm".

Beginning in August this year, the European Wind Street on Qingshi road began to be rebuilt, and Teng Yunyan's shop was also moving.

And a month ago, she began to search for new stores in the city, and finally chose a new facade in the sinking Plaza of the creative walking street of the newly completed Dacheng lane, and put the main businesses in the new store.

However, to her uneasiness, the new place seems to be not very good, and its business is not as prosperous as it used to be.

And the neighborhood shops left one after another, making her shop somewhat lonely.

Teng Yunyan told reporters that in the last three months, her shop has always been at a loss.

However, fortunately, its mentality is good, believing that if there is a member customer, it should not be too dismal.

As for later, she thought it best to return to Qingshi road. "The rent of the temple is too expensive."

Information from the North Street labor security staff brought Teng Yunyan some fun.