The Sixteenth Wenzhou International Leather Exhibition Is Fully Activated.

It is reported that the sixteenth China (Wenzhou) International leather will be held at Wenzhou International Convention and Exhibition Center on 26-28 August 2011.

The "China (Wenzhou) International leather, footwear and shoe machine fair", which has been growing with China's shoe and leather industry, has the huge industrial resources of "China Shoes Capital" and "China's luggage and bag city", strong industrial chain, radiation effect and influence on the surrounding areas, strong appealing power of the exhibition and one-stop purchasing platform. This exhibition has become an annual exhibition for all businesses and global buyers. The annual huge flow of people and information is gathering here.

In 2011, relying on the prosperity of shoemaking and leather making industry in Wenzhou economic circle, relying on the brand reputation that has been successfully cultivated in the past fifteen years and adapting to the new trend of the global economic operation trend and the steady increase of domestic market demand, the sixteenth Wenzhou international leather exhibition has achieved a comprehensive upgrading in the scale and connotation of the exhibition.

1. Scale upgrading of exhibition

The exhibition will reach an exhibition area of 32000 square meters. The 6 exhibition pavilions will be displayed on display at the same time. As many as 1300 booths, the international exhibitors from Italy, Germany, Britain, France, Hongkong, China and Taiwan will also present their latest products and technology with the exhibitors to the exhibition.

According to the organizing committee, since the start of the exhibition, many of the old customers have started to come back. The enthusiasm of the exhibitors is high. Enterprises from all over the country have come to inquire and confirm the exhibition.

Two, exhibition connotation upgrading

In line with the overall structural adjustment and industrial upgrading of the industry, the concept of "annual meeting" is newly introduced. With the "Wenzhou Leather Exhibition" as the hub, the upstream and downstream forces are concentrated. The three functions of "developing the trade platform for two markets at home and abroad", "linking up the upstream and downstream industries chain, and promoting mutual benefit and win-win" and "exhibition window of scientific and technological innovation and brand building" are emphasized.

To provide high-quality trade platform for domestic and foreign exhibitors and spectators, we should strengthen dialogue and cooperation among industries and share business feast.

Three, promotion and upgrading

In addition to promoting traditional media such as print media, Internet media, comprehensive media, exhibition publicity and special areas, we will strengthen the high-end publicity and marketing efforts, such as throwing antiaircraft advertising and large outdoor advertisements, putting up EMU magazine advertisements, organizing press conferences, and so on in the major leather tanning areas, shoe industry gathering places and highways under the jurisdiction of the whole country.

Four, exhibition service upgrade

At the same time, the organizing committee also attaches importance to the humanized buyer's service, and sets up the pre registration system on the official website of the exhibition. As long as the buyer goes to the official website of the exhibition, the registration information is successfully submitted to the pre registration system, or the registration form is pre filled on the relevant printed matter of the exhibition, and the email address is successfully sent to the organizing committee or fax to the office of the organizing committee, the visiting documents sent by the organizing committee can be obtained free of charge before the exhibition.

At present, the sixteenth China (Wenzhou) International leather, shoe material and shoe machine exhibition has been launched in full swing. Relying on Wenzhou's strong industrial foundation, taking market demand as an engine and taking cluster as its characteristics, taking the annual meeting as an opportunity and brand as the guide, the exhibition will create new impetus, new cooperation and new wealth for the participants of the exhibition.